• August 2016

Where Can Music Take You?

Confucius said, “Music produces a kind of pleasure which human nature cannot do without.”

And really, who doesn’t like music? It triggers memories, calms your nerves, changes your mood, and scientists suggest that music can make you smarter. What’s more, upward of 28 million people in the United States play an instrument, according to statista.com — and odds are good that many of them have dreams of performing in front of a crowd.

So, fess up. If you’ve ever wanted to be a rock star, raise your hand.

Eli Lieb raised both arms when we asked our August 2016 cover boy about his journey to music stardom.

“Defying all the odds of being an independent musician has been tough,” he admits. “You’re basically told that you will never make it. To believe in yourself and not listen to anyone else’s opinion can be very challenging. You really have to be resourceful and figure out how to compete on a shoestring budget with people who have millions backing them. But this challenge can also be greatly satisfying if you actually do start to achieve significant success.”

Scroll down for more information about Lieb. And click here to read our Q&A with the rising pop star.

Also in this issue:

We leave you with this parting thought from Victor Hugo: “Music expresses that which cannot be said and on which it is impossible to be silent.”

Here’s to making beautiful music! — Hope Katz Gibbs, publisher, Be Inkandescent magazine • founder, Inkandescent Public Relations • hope@inkandescentpr.com

Eli Lieb: The Making of a Musician

Eli Lieb is an American pop singer and songwriter. Hailing from Fairfield, Iowa, he began his musical journey in New York City, where he started working on his songwriting and performing.

Lieb released a debut solo album in 2011 and was soon featured in US Weekly, Out, and other national publications.

When his father died in 2012, Lieb took a sabbatical and returned to Iowa. During this time of reflection and regrouping, Lieb began recording covers of songs that were popular and meaningful to him and releasing them on YouTube, where the videos soon picked up a natural, organic following.

With a growing fan base, Lieb once again turned to his own songwriting. In 2013, he went to Los Angeles to work with other writers for few weeks and further his career. The weeks-long trip turned into a relocation.

Since then, he has collaborated with artists, writers, and producers, including Adam Lambert, Cheyenne Jackson, Hey Violet, Laura Marano, Forever In Your Mind, John Feldmann, Simon Wilcox, Crystal Bowersox, and Stacy Jones. He was even featured in the 2014 Grammy Awards during the presentation of nominees for Best Pop Vocal Album.

In July 2013, Lieb released his original song “Young Love.” Music blog Idolator called it “an instantly catchy, uplifting pop/rock anthem that sounds like a cross between Katy Perry and Bruce Springsteen.”

The song’s theme was a bit of an autobiographical story of a young man coming out as gay. The song and the video struck a chord with many people, thanks to its instantly catchy pop hook and the message of being proud of who you are. Within a year, Lieb’s “Young Love” garnered more than 2 million YouTube views.

Later that same year, Lieb was inspired to record a cover of Wrecking Ball after hearing it only once. He recorded an acoustic version with just his voice and a lap dulcimer. Within two hours of posting it online, it went viral and was promoted in social media by singers Lambert and Lucy Hale, and celebrities Rosie O’Donnell and Bob Harper. Lieb once again received immediate press support, appearing on CBS’ “The Insider” (formerly “omg! Insider”) twice, YouTube’s “What’s Trending,” and other shows. Lieb’s cover of “Wrecking Ball” reached a million views in under a week, and in less than a year, the video had been viewed more than 3 million times.

When Lieb was approached by the Leo Burnett advertising agency to write an original song for Allstate Insurance’s #OutHoldingHands campaign, he wrote a song called “Safe in My Hands” that accompanies an animated short film of the same name. Released in June 2014, the song and a dance remix are both available on allstate.com/lgbt. The feeling and message of the song got the attention of the producers of ABC Family’s “The Fosters,” where it was featured as the closing song for the second season finale.

With more than 30 million YouTube views, and verified status on Instagram, Facebook, and Twitter, his personal interaction and presence as an independent artist keep him moving forward.

Click here to read our Q&A with Eli Lieb.

What Does It Take to Be a Rising Pop Star?

Be Inkandescent magazine asks a dozen questions of musical phenomenon Eli Lieb. Enjoy! — Hope Katz Gibbs, publisher, Be Inkandescent, 2016


Be Inkandescent: Tell us about the first moment you remember knowing that you wanted to be a musician.

Eli Lieb: I remember when I was 16, I picked up my brother’s guitar, sat on my bedroom floor, and taught myself how to play. As quickly as I learned guitar, I started writing songs.

Be Inkandescent: Did you think you’d make it as a professional?

Eli Lieb: Actually, yes. I have such a deep connection to music that I knew it was going to be the thing I would do for a living. I’ve never had a “plan B.”

Be Inkandescent: What was the moment when you knew you had “made it”?

Eli Lieb: Well, I don’t really know if you ever have those moments. For me it’s been such a gradual incline over the years that I don’t really think I can pinpoint a specific moment. It’s been a series of great moments that keep on allowing me to do what i do.

Be Inkandescent: What do you consider your greatest success to date?

Eli Lieb: I honestly think it’s seeing how much I have helped people in their lives. I have always been very open about who I am, and I think that has given a lot of people the strength to do the same. It’s a part of my career that I never saw coming, but has been the most gratifying.

Be Inkandescent: What have some of your biggest challenges been?

Eli Lieb: Defying all the odds of being an independent musician. You’re basically told that you will never make it. So to believe in yourself and not listen to people’s opinions can be very challenging. And in general, being independent is much more of a challenge. You don’t have the resources or money that a major company has and can offer. You really have to be resourceful and figure out how to compete on a shoestring budget with people who have millions backing them. But this challenge can also be greatly satisfying if you actually do start to achieve significant success.

Be Inkandescent: Much of your work is in the LGBT community. Tell us about that passion, and some of your big successes in this area.

Eli Lieb: I wouldn’t as much call it a passion as it is just who I am. I have always been a very big advocate for living your life as authentically as you can and never being afraid of who you are. I feel fortunate that I have created a big enough platform to be able to affect the LGBT community in that way. I’ve never shied away from my sexuality, and I’m glad that makes others feel more confident with theirs. I’d say my biggest success on the LGBT side of things would have to be my campaign with Allstate Insurance. They approached me about teaming up for a campaign showing their support to the LGBT community. I wrote a song for the commercial and was also in it. So, I became the face and voice of that campaign.

Be Inkandescent: You also were approached by the Leo Burnett advertising agency to write an original song for Allstate Insurance’s #OutHoldingHands campaign. You wrote a song called “Safe in My Hands” that accompanies an animated short film of the same name that was released in June 2014. Tell us about that experience.

Eli Lieb: Funny, I didn’t know the next question was about Allstate! It was a great experience. Allstate really knew what they wanted and I’m glad I was able to give them that. It was wonderful being a part of an LGBT campaign on such a big platform. We spent quite a lot of time developing it to get it to the place where it really was a manifestation of their initial idea.

Be Inkandescent: What would you advise young kids to do if they aspire to grow up to become professional musicians?

Eli Lieb: Always, always be authentic and never create something only to be the way you think someone else wants it. All great pieces of art always come from a place of authenticity, where you are making it because you love creating, not because you are trying to please someone.

Be Inkandescent: What suggestions do you have for teens and adults who are hoping to break into the music business?

Eli Lieb: I think you really need to understand that you are going to have to be as much a businessperson as you are a musician. I can’t stress enough how important understanding that is. There are so many talented musicians in the world trying to make it, but a lot fewer who really understand how smart you have to be about it all and really look at yourself as a business.

Be Inkandescent: Who is your role model in the music industry?

Eli Lieb: Honestly, it was a friend of mine who has become a very successful writer. I continue to learn so much from her. She has really helped me understand so much about songwriting that I never understood before.

Be Inkandescent: You also have been meditating for much of your life and, in fact, worked with the David Lynch Foundation to promote the Transcendental Meditation (TM for short) movement. Tell us about this practice, and what it does to help keep you centered and grounded.

Eli Lieb: I’ve been doing TM since since I was 5 years old. Was born into it, but that’s usually around the youngest age they teach you. It’s really the backbone of who I am and how I live my life. It just connects you deeper to yourself and makes you have a better understanding of the things that really matter. It has helped with my creative life, my personal life, everything.

Be Inkandescent: What are your big dreams and goals for the future?

Eli Lieb: My main goal is just always to be able to create and sustain a happy existence. I’m truly not doing this for fame or praise. I just want to be happy and fulfilled.

If you have built castles in the air, your work need not be lost; that is where they should be. 
Now put foundations under them.”

– Henry David Thoreau

We are not meant to resolve all contradictions, but to live with them and rise above them.”

– William Blake

Don’t follow your dreams. Chase them.”

– Richard Dumb

Opportunity is missed by most people because it is dressed in overalls and looks like work.”

– Thomas Edison

Anything not worth doing well is not worth doing.”

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If you do not tell the truth about yourself
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This is the age when magical technologies make more and more radically fun ideas plausible, even easy. You’re only limited by your creativity.”

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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.”

– Steve Jobs

Spend the afternoon. You can’t take it with you.”

– Annie Dillard

Why am I whispering when I have something to say?”

– Eve Ensler

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

Try not to become a man of success but rather to become a man of value.”

– Albert Einstein

Once you find something you love to do, be the best at doing it.”

– Debbi Fields, Mrs. Fields Cookies

If you were independently wealthy and never had to work a day in your life, would you still choose to spend your time attempting to become a successful entrepreneur?”

– Steven Schussler

You don’t go into a field that requires cracking people’s heads open or operating on something as delicate as the spinal cord unless you are comfortable with taking risks.”

– Dr. Ben Carson

Persist and persevere, and you will find most things that are attainable, possible.”

– Lord Chesterfield

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

There are children playing in the street who could solve some of my top problems in physics, because they have modes of sensory perception that I lost long ago.”

– J. Robert Oppenheimer

If we all did the things we are capable of doing, we would literally astound ourselves.”

– Thomas Edison

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

If you would create something,
 you must be something.”

– Johann Wolfgang von Goethe

The awakening to the mystery of life is a revolutionary event; in it an old world is destroyed so that a new and better one may take its place.”

– J.J. Van Der Leeuw, The Conquest of Illusion

Ambition is the germ from which all growth of nobleness proceeds.”

– Thomas Dunn

By your stumbling the world is perfected.”

– Sri Aurobindo

Don’t judge each day by the harvest you reap, but by the seeds you plant.”

– Robert Louis Stevenson

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

The dove descending breaks the air / With flame of inkandescent terror.”

– T.S. Eliott

Look at everything as though you were
seeing it either for the first or last time.
Then your time on earth will be filled with glory.”

– Betty Smith

Whosoever knows how to fight well is not angry. Whosoever knows how to conquer enemies does not fight them.”

– Lao Tzu, Tao Te Ching

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

I have spent a good part of my life convincing people that a blank sheet of paper is the greatest opportunity in the world, and not frightening at all.”

– Marty Skler, executive vp, Walt Disney Imagineering

You often meet your fate on the road you take to avoid it.”

– Goldie Hawn

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


– Roy Ash, co-founder of Litton Industries

We must be willing to let go of the life we have planned so as to have the life that is waiting for us.”

– Joseph Campbell

We make a living by what we get; we make a life by what we give.”

– Winston Churchill

Instead of loving your enemies, treat your friends a little better.”

– Edgar W. Howe

The great use of life is to spend it on something that will outlast it.”

– William James

It is only with the heart that one can see rightly,
 what is essential is invisible to the eye.”

– Antoine de Saint-Exupéry

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

The mind is everything. What you think, you become.”

– Buddha

We are perfectionists. We are hungry to work all the time. We are entertained by every aspect of business and we never want to stop working.”

– Suzy Welch

Patience and perseverance have a magical effect before which obstacles vanish.”

– John Quincy Adams

Everyone is a mirror image of yourself—your own thinking coming back at you.”

– Byron Katie

Success is about finding a livelihood that brings joy, self-sufficiency, and a sense of contributing.”

– Anita Roddick

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz

Entrepreneurs willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

– Victor Kiam

Nothing in the world can take the place of persistence.”

– President Calvin Coolidge

Books

August 2016 Book of the Month: Real Life Rock

Don’t miss this compilation of insightful columns by legendary music critic Greil Marcus.

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Education

Rock Star Michael Franti Teaches Peace, Love, and Social Justice

Blending funk reggae, jazz, folk, and rock, Michael Franti’s album, “All People,” inspires audiences around the world to jump, sing, and dance the night away.

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Empowerment

Meet the Leader of the Band: In Memoriam to the Beloved Kathi Kamen Goldmark

“There’s no such thing as having too much fun,” insists author, singer, and entrepreneur Kathi Kamen Goldmark — the woman who in 1991 founded the infamous writer rock band, the Rock Bottom Remainders. “Fun is good for you. So get out there and start playing.”

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Finance

How Did the Music Get Free?

Stephen Witt’s masterfully reported book tells the story of exactly how music piracy worked in the ‘00s.

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Fine Art

Fine Artist of the Month: Dive Inside Michael Gibbs' "Blue Moons, Yellow Cows, Green Tambourines"

Since 2006, illustrator Michael Gibbs has been making handmade books. “It’s a passion of mine, something that let’s me take my creativity to a new level,” says the award-winning artist.

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History

Who Was "The First Emancipator"?

Long before the Civil War, one Revolutionary Era gentleman broke with his peers by arranging the freedom of his nearly 500 slaves. This is music to our ears.

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Publisher
Hope Katz Gibbs
Art Director
Michael Glenwood Gibbs
Website developer
Max Kukoy
Managing Editor
Kathleen McCarthy
Editorial Interns
Meet our 2015 team

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Leadership

The Business of Rock: Insights from the Byrds' Roger McGuinn

What does it take to sustain a career in rock and roll for more than five decades? The Byrds founder Roger McGuinn, and his wife and business partner Camilla, show us the way.

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Music

Which Founding Father Played a Musical Instrument?

Actually, the question is which Founding Father didn’t play an instrument. Learn why the Colonials were mad about music.

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Nonprofits

Nonprofit of the Month: Girls Make Beats

Tiffany Miranda’s Girls Make Beats empowers girls 7 and up to make it in the music industry by exposing them to DJs, producers, and audio engineers at seminars, summer camp, and networking events. Go Tiffany!

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Quotes

28 Quotes About the Magic of Music

“If music be the food of love, play on, Give me excess of it; that surfeiting, The appetite may sicken, and so die.” ― William Shakespeare, Twelfth Night

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Research

Does Making Music Really Make You Smarter?

Music training not only helps children develop fine motor skills, but aids emotional and behavioral maturation as well, according to researchers.

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Inkandescent TV

Grateful American™ Kids Rock: The Music Video

David Bruce Smith’s Grateful American™ Foundation is proud to release the official music video for its new project, Grateful American™ Kids: “Grateful American™ Kids Rock!,” which stars 30 students from The Steward School in Richmond, VA.

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To learn more about becoming a client of Inkandescent Public Relations, or becoming a Be Inkandescent Magazine columnist. send an email to publisher and founder Hope Katz Gibbs at hope@inkandescentpr.com.

Here’s to your incredible, indelible, Inkandescent success!