Who doesn’t want to write a book? Business owners, especially, are interested in penning their thoughts and ideas, and in sharing them with the world. Writing a book is not only a great way to market a business, it’s a powerful way to help entrepreneurs get on a speakers bureau. It also creates a new revenue stream through the sale of their books.
A case in point is “PR Rules: The Playbook” our new book, available now on amazon.com. The 176 pages of this entrepreneur’s guide to supersizing a small business are filled with advice that will help small-business owners learn how to write and sell their books. We also share our entire playbook on how to rock a PR, marketing, advertising, social media, and sales campaign.
Plus, in 2014 we launch the Inkandescent Publishing Company to help more small-business owners make their dream of becoming an author come true. Click here for details.
Still, the question remains: How can you turn your book into a best seller? For insights into how to accomplish that big, beautiful, hairy goal, we got advice from Kate DiCamillo, a woman who is a wizard when it comes to writing books that warm hearts, touch souls—and sell millions.
DeCamillo is also the winner of tons of prestigious writing awards, including the 2014 Newbery Medal for her latest bestseller, “Flora & Ulysses;” as well as the National Book Award (2001), the Boston Globe-Horn Book Award (2006), and the (Theodor Seuss) Geisel Award (2007, 2011). On top of that, she is the 2014-2015 National Ambassador for Young People’s Literature—which means this celebrity author is making the rounds to meet kids across the country.
We couldn’t think of a better way to celebrate Back to School Month.
In this issue, all of our columnists also offer advice on how to accomplish more of your business goals:
- We welcome attorney Lisa Hughes, who is writing our new Estate Planning column—and penning a book (hopefully a best seller) on the topic. She starts by explaining the basics.
- Insurance expert Dave Beck, a partner at the financial services firm Egan, Berger & Weiner, LLC, sheds light on how members of the “sandwich generation” can better prepare for their own senior years in this month’s Retirement column.
- History Teacher of the Year Tim Bailey explains why it’s so important that kids and adults understand history in this month’s Education column.
- Attorney and entrepreneur Stephanie Bhonslay reveals the joys and drama of leaving her corporate job to grow her company, GardenU, in our September installment of LiveLoveLaughing.com.
- Robin Miller takes a trip down memory lane, recalling the bliss of buying that new lunch box, and advises applying that same excitement to your next speech in our Public Speaking column.
- Want to read another best seller? Don’t miss Phil Done’s “32 Third Graders and One Class Bunny,” which is sure to enchant parents and teachers.
- Illustrator Keith Gordon Campbell breathes life into the anthropomorphic tale of a girl and a talking squirrel in “Flora & Ulysses.” Check out the Q&A that our art director Michael Gibbs did with Campbell in this month’s Fine Art column.
We leave you with this parting thought, which is actually a little “Squirrel Poetry” from “Flora & Ulysses”: “Nothing would be easier without you, because you are everything, all of it—sprinkles, quarks, giant donuts, eggs sunny-side up—you are the ever-expanding universe to me.”
Whether you are heading back to school, or watching your book climb the best-seller list, here’s to your incredible, indelible, Inkandescent success! — Hope Katz Gibbs, publisher, author PR Rules: The Playbook