• November 2010

The Power of Giving

Since this is the month of Thanksgiving, in this issue of Be Inkandescent Magazine, we have taken the opportunity to celebrate the power and importance of giving.

Research shows that your brain actually lights up when you give, writes author Wendy Smith in Give a Little: How Your Small Donations Can Transform Our World. “Researchers at the National Institute of Neurological Disorders and Stroke found that something in our brains shaped by evolution allows us to feel joy when we do good things,” she says. “It’s a biological force.” Read our review.

Also in this issue, you’ll learn about several incredible non-profit organizations including the Maasai Girls Education Fund, The Center for Wilderness Safety, and the World Food Programme, which is run by our Truly Amazing Woman, Josette Sheeran.

The pièce de résistance of this issue is the November Entrepreneur of the Month, Robert Egger, the founder of the DC Central Kitchen, and author of the inspiring book, “Begging for Change.” He teaches us the dollars and sense of making non-profits responsive, efficient, and rewarding for all.

As industrialist and philanthropist Warren Buffett says: “Anything not worth doing well is not worth doing.”

Here’s to giving it your all.Hope Katz Gibbs
Editor & publisher, Be Inkandescent Magazine
Founder, Inkandescent Public Relations
Illustration (above) by Michael Gibbs, www.michaelgibbs.com

Nonprofit guru Robert Egger is "Begging for Change"

NOVEMBER 2010 ENTREPRENEUR OF THE MONTH

Robert Egger, founder of the DC Central Kitchen

By Hope Katz Gibbs

“Hello, my name is Robert and I’m a recovering hypocrite,” writes nonprofit advocate Robert Egger in the beginning of his book, “Begging for Change: The dollars and sense of making nonprofits responsive, efficient, and rewarding for all.”

The founder of the DC Central Kitchen, who among other leadership roles was tapped to clean up the beleaguered United Way National Capital Area as interim director back in 2002, is on a mission.

“I discovered soon after I started the DC Central Kitchen that winning my war — the war against hunger — wasn’t just about feeding more people or building more efficient kitchens,” Egger explains in his book. “Even if I spent the rest of my life raising hundreds of millions of dollars for the ‘cause,’ I realized that all the money would never end hunger. Hunger is tied to other battles. It’s about education, child care, job training, AIDS work, drug counseling, affordable housing, and health care.”

“It’s about what products we buy, how we donate our money, and how we vote,” he adds. “It’s about creating a system of self-sufficiency for two things: the people we’re assisting and the services we’re providing. It’s about building alliances with volunteers, donors, corporations, and other nonprofits that all share a unified vision of the future. It’s about smashing stereotypes, and fighting hypocrisy.”

“You probably think these observations should be filed under D for ‘Duh,’ but you’d be surprised how difficult they are to implement in the nonprofit world.”

And so, Eggers is begging for change.

“With the economy dragging and other factors at play, in the coming years there is going to be a dramatic thinning out in the nonprofit world,” Egger told members of the Arlington Chamber of Commerce, who gathered to hear him speak in October.

Nonetheless, he believes it’s time for nonprofit organizations to band together so they are a more powerful and organized group.

“If 30 nonprofit organizations got together and approached a bank to say they’d all transfer their accounts to that one institution — in exchange for a seat on the board of directors — they would influence change,” he says. “If they did the same with a PR firm, their mutual vendors, and other organizations that will help them grow, they’d influence change.”

Without this kind of cataclysmic shift, Egger can’t see things improving for many organizations in the nonprofit world that don’t have the financial security to plan long-term goals.

“The harsh reality is that some nonprofit organizations shouldn’t be running day to day,” he insists. “Many of them should go out of business, but because they’re in what’s called the ‘independent sector,’ neither the government nor Adam Smith’s Indivisible Hand has the power to make them go away. And that is the biggest problem of the sector: We are perpetually helping perpetually failing companies.”

How did Egger get on the giving bandwagon?

Egger wasn’t always an advocate for the poor. He started his career managing some of DC’s top nightclubs and restaurants. His 20s were spent rubbing elbows with some of the biggest names in show business — Emmylou Harris, Mel Torme, Rosemary Clooney, and the Ramones — acts he booked to entertain the champagne crowd that gathered for lobster and filet, and yes, maybe a little cocaine.

So, how did a man who dreamed of one day opening his own Rick’s Café Américain, å la the film Casablanca, start a nonprofit to help the hungry and homeless?

The idea began to form one evening in 1989 when he and his fiancé (now his wife) Claudia volunteered to feed the poor with Grace Church in Georgetown.

“It was the least snooty church we could find to get married at,” Egger explains. “Being the new kids in the congregation, we were encouraged to volunteer for something called Grate Patrol. But feeding the poor just wasn’t my thing. Then one day we got cornered by an organizer and had run out of excuses.”

By the end of the night, after seeing so many people line up for a warm bowl of lentil soup, Egger had questions. Lots of them.

“Was this all there was to it, handing out food?” he wondered. “Where were the social workers, the homeless shelter partners, the drug counselors, the incentives to help these people get out of their situation, or at least out of the friggin’ rain?”

Within weeks, the restaurateur that had previously been somewhat of a party animal, had a new dream. “My idea was simple,” he shares. “The [homeless] nonprofits could take unused food that was thrown away by restaurants and caterers, but instead of dropping it off at shelters, they could bring it to a ‘central kitchen’ where it could be chopped, combined, cooked, and then distributed.”

And then he added a twist. “Instead of just cooking it, the nonprofits could teach the homeless people the basics of food service as part of a modest job-training program. To me, it was Food Service 101, a logical flow that seemed evident.”

It was. But it took Egger years to convince officials, donors and even the homeless that he was on to something. Challenge after challenge, obstacle after obstacle, the stubborn entrepreneur persevered. Today, the DC Central Kitchen produces and distributes more than 4,000 meals a day — and his program is a model for what to do right in the nonprofit world. Egger is the recipient of the Oprah “Angel” award, the Bender Prize, and a Caring Award.

“Change happens by empowering and educating people,” Egger believes.

Aneika Muhammad (pictured right) is one of 10 students to intern at the Washington Convention Center, courtesy of the DC Central Kitchen’s Culinary Job Training program.

In October, she was arranging rolls and breadsticks for the Congressional Black Caucus dinner. By the end of November, she will be one of the 25 students who graduate from the 80th Culinary Job Training program hosted by the DC Central Kitchen.

“These internships enable students to spend a 40-hour work week under a mentoring chef in preparation for a real working environment,” Egger explains.

The weeklong internship is just one element of the Culinary Job Training program’s professional empowerment curriculum. Throughout the 12-week program, students participate in a bi-weekly class that covers topics such as networking etiquette, the value of jobs vs. a career, and how the culinary industry works. The students participate in mock interviews with DC Central Kitchen staff to help them perfect their interviewing skills.

Still, Egger knows there is more to be done. “We need to move beyond our 19th century concept of charity and usher in a 21st century model of change and reform for nonprofits,” he insists.

Click here to read Egger’s Tips for Entrepreneurs.

Robert Egger's insights for non-profits, businesses, volunteers, and donors

By Hope Katz Gibbs

I often start at the end when I’m reading a non-fiction book.

It’s the part of the writing exercise where the author lets his guard down and tells the reader what he really wanted to say all along.

And although Robert Egger’s entire book, “Begging for Change,” is as quick-witted and delicious as a champagne brunch on a sunny Sunday — the last pages give readers specific, practical advice on how to directly apply his experience and hard-won wisdom.

He concludes with this: “For the past 15 years I’ve been a recovering hypocrite, and every day I’ve been working and sweating to make Washington, DC a better hometown, a place for friends with friends. You too can do your part in your city or town, even with your family, your neighborhood, your office or congregation. Don’t be afraid to start small, or start with what you know best.”

Following are a dozen of his heartfelt tips, which come from a much longer list of his observations. For the full monty, buy his book.

Robert Egger’s rules for nonprofits

• Look at what you do. Are you a 19th century charity or a 21st-century community corporation?

• The recent downturn in public support for nonprofits isn’t about the economy. It’s about skepticism. The public has had enough with pity and platitudes. Americans want a plan.

• No matter how good you think you are, you aren’t. Everybody and everything can and will be boring. Always be open to opportunity and push farther and go faster and bring as many people along for the ride as possible.

• Find balance. Give yourself and your employees time to decompress. A nonprofit career is hard work, and everyone needs some space and time off.

Egger’s rules for businesses

• Think about how much money we would have in every community if we pooled money from the biggest nonprofits, corporate philanthropy, individual donations, and the local government. Throw in the volunteer hours of students, corporate employees, and retirees. Add all of this up. Now tell me, with all of these resources, what can’t we fix?

• Forget the three-year plan. Those are baby steps. Think Coltrane: Giant Steps. Imagine what your community will look like in 10 years. Combine your resources and your ideas, prioritize your plans, and work toward those goals as a true community.

• Don’t try to reinvent philanthropy. Just as there are too many nonprofits duplicating services, there are too many corporations and foundations duplicating philanthropic efforts. Philanthropy has to be tied to local politics and partners in the community. If the players are not in sync, their efforts won’t work.

• Don’t confuse marketing with making a difference. It’s more important for the public to respect you than it is for them to like you. The public wants more than feel-good imagery. They want action.

Egger’s rules for volunteers and donors

• Don’t feel guilty if you can’t fund every struggling or failing nonprofit. There are too many agencies chasing the same dollars, and the reality is we’d be stronger and more effective if many of them consolidated or went out of business.

• Americans give on average $1,600 a year to nonprofits. Would you invest that much in the stock market without doing research? Ask questions. Demand answers.

• Don’t scatter your donations. Philanthropy is spread across too many interests. Be selective and be generous, and fund the nonprofit you choose at a level that allows the organization to focus on the mission, not the money.

• Believe in the impossible. We have the power to make this an amazing society — if we work together. Be part of it. Make waves.

For more thoughts, read Robert Egger’s blog: www.robertegger.org

Click here to learn more about the DC Central Kitchen: www.dccentralkitchen.org

At the center of your being you have the answer; you know who you are and you know what you want.”

– Lao Tzu

Things don’t change. You change your way of looking, that’s all.”

– Carlos Castaneda

A diamond is a lump of coal that stuck with it.”

– Norwegian proverb

The world I believed in, back in my most innocent, uninformed, childish mind—is real.”

– Martha Beck

A great secret of success is to go through life as a man who never gets used up.”

– Albert Schweitzer

Try not to become a man of success but rather try to become a man of value.”

– Albert Einstein

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”

– JFK

Life shrinks or expands in proportion to one’s courage.”

– Anais Nin

Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.”

– Martin Luther King Jr.

Passion makes perfect.”

– Eugene Biro

You’ve got to be willing to crash and burn. If you’re afraid of failing, you won’t get very far.”

– Steve Jobs

Just don’t give up trying to do what you really want to do.
 Where there is love and inspiration, I don’t think you can go wrong.”

– Ella Fitzgerald

How do you stay resilient? It’s about momentum. Like riding a bicycle. If you stop you fall over. So I keep pedaling.”

– Diane Lane

Anything not worth doing well is not worth doing.”

– Warren Buffett

In three words I can sum up everything I’ve learned about life: it goes on.

– Robert Frost

The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.”

– Andrew Carnegie

Nothing is a mistake. There’s no win and no fail. There’s only make.”

– Corita Kent

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

Remove those ‘I want you to like me’ stickers from your forehead
and, instead, place them where they truly will do the most good—on your mirror.”

– Susan Jeffers

Persist and persevere, and you will find most things that are attainable, possible.”

– Lord Chesterfield

If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

– John Quincy Adams

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop

The great use of life is to spend it on something that will outlast it.”

– William James

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

When I was younger I thought success was being a star, driving nice cars, having groupies. But today I think the most important thing is to live your life with integrity.

– Ellen DeGeneres

Do not be afraid of mistakes, providing you do not make the same one twice.”

– Eleanor Roosevelt

I may not be able to change what takes place, but I can always choose to change my thinking.”

– Michelle Sedas

Don’t wait for someone else to lead you to your right life; that privilege—and responsibility—is yours alone.”

– Martha Beck

Why am I whispering when I have something to say?”

– Eve Ensler

You have enemies? Good. That means you’ve stood up for something, sometime in your life.”

– Winston Churchill

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

Simplicity is the ultimate sophistication.”

– Leonardo da Vinci

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

We are not meant to resolve all contradictions, but to live with them and rise above them.”

– William Blake

Remember that it’s okay to ask for help when you’re stumped, because sometimes you really can’t be expected to handle everything alone.”

– Martha Beck

Always look at what you have left. Never look at what you have lost.”

– Robert H. Schuller

Don’t think. Thinking is the enemy of creativity.”

– Ray Bradbury

A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”

– Bob Dylan

Once you find something you love to do, be the best at doing it.”

– Debbi Fields, Mrs. Fields Cookies

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

– Charles Darwin

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

Great minds discuss ideas. Average minds discuss events. Small minds discuss people.”

– Eleanor Roosevelt

This is the age when magical technologies make more and more radically fun ideas plausible, even easy. You’re only limited by your creativity.”

– Martha Beck

Part of your destiny is to live in the zone of maximum satisfaction.”

– Martha Beck

If we all did the things we are capable of doing, we would literally astound ourselves.”

– Thomas Edison

I don’t do very well without fear. There needs to be a part of me saying, ‘That’s going to fail,’ so I can prove myself wrong.”

– Harry Potter's Daniel Radcliffe

Your own words are the bricks and mortar
of the dreams you want to realize.
 The words you choose and their use establish the life you experience.”

– Sonia Croquette

When I dare to be powerful—to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”

– Audre Lorde

‎That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

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