• January 2011

The Future of Philanthropy

Happy 2011! This issue marks our second year publishing Be Inkandescent Magazine, so this month we look toward the future.

Philanthropy is our theme, and our three Entrepreneurs of the Month are the leaders of some the largest nonprofits in the country — The Nature Conservancy, The Community Foundation for the National Capital Region, and The Humane Society. Scroll down to read about their strategies for 2011, and learn what keeps them up at night.

You’ll find an overview of what lies ahead in our Nonprofit column. Nonprofit consultant, and author of Give a Little, Wendy Smith shares donation trends for the coming years. We also talked to DC Central Kitchen founder Robert Egger, the author of “Begging for Change,” and our November 2010 Entrepreneur of the Month.

Egger believes: “In the coming years, it won’t be enough to train somebody and hope they get a job that pays a solid wage or offers benefits. We have to become employers ourselves. We have to build workforce housing. The reality is that we are the ones we have been waiting for.” Read more here.

In our 14 columns, you’ll find additional ideas on how your organization can do well by doing good in a multitude of areas — from bringing new ideas into your company with Hooks Book Events, to getting creative with fundraising as the International Finance Corporation did this year.

We also send condolences to this month’s Truly Amazing Woman, Kati Marton, who in December lost her husband, former U.N. Ambassador Richard Holbrooke. Our thoughts are with her.

Here’s to hoping 2011 is filled with courage, optimism, good health, and much success for you, your company, and your family.Hope Katz Gibbs, Be Inkandescent Magazine

Illustration (above) by Michael Gibbs Illustration & Design

How Will Nonprofits Face the Challenges of 2011?

JANUARY 2011 ENTREPRENEURS OF THE MONTH

By Hope Katz Gibbs

What does the future look like at three of America’s largest nonprofit organizations? Below you’ll read remarks from Mark Tercek, CEO, The Nature Conservancy; Terri Lee Freeman, president, The Community Foundation for the National Capital Region; and Wayne Pacelle, CEO, The Humane Society of the U.S.

The nonprofit execs were panelists at the 2011 Nonprofit CEO Outlook forum hosted by Bisnow on December 16 at the Woolly Mammoth Theatre in DC. The moderator was Richard Newman from the law firm Arent Fox, which sponsored the event.

They admitted that they have their work cut out for them this year, and for the foreseeable future. In addition to facing new complicated compliance and governance issues, the upcoming crop of donors (Generation Y, also known as the Millennials) is taking a different look at how they contribute their time and money. This, plus the flagging economy, is placing increasing demands on their organizations.

What’s the solution? From direct-mail campaigns, to social media outreach, education programs, and giving circles, the leaders say they are doing everything possible to encourage active donors to continue to open their hearts and pocketbooks, as they reach out to new donors — and avoid “mission drift.”

Following are excerpts from their conversation.

The Nature Conservancy’s CEO Mark Tercek was a managing director at Goldman Sachs, where he helped develop its environmental strategy before taking over the largest environmental nonprofit in 2008.

While his experiences give him an interesting perspective on the for-profit and nonprofit world, one of the biggest obstacles his organization faces is cuts in state budgets.

“They are making it difficult for The Nature Conservancy to operate one of its most lucrative services, the conservation buyer project,” he said, explaining that in recent years, The Nature Conservancy has bought land in critical conservation areas (including land that buffers and surrounds core natural areas), placed conservation easements on the land, and then resold the restricted property. “The government trend has been to match the money we raise, but that is dwindling. As a result, there is increasing pressure on us to raise funds through private donors.”

Partnering with big businesses is appealing, he said, even if some of those corporations have questionable environmental practices. For example, The Nature Conservancy works closely with BP, which is a member of its International Leadership Council and has been a major contributor to a project aimed at protecting Bolivian forests. BP also gave the organization 655 acres in York County, Va. And in Colorado and Wyoming, The Nature Conservancy has worked with BP to limit environmental damage from natural gas drilling.

“So long as you establish clear guidelines and make sure all of your work together is transparent, there isn’t a problem,” Tercek explained in December, reinforcing the comments he made in the days following the BP oil spill in the Gulf of Mexico to The Washington Post when he said: “Anyone serious about doing conservation in this region must engage these companies, so they are not just part of the problem, but so they can be part of the effort to restore this incredible ecosystem.”

Although his viewpoint may be somewhat controversial, Tercek says that the thing that keeps him up at night is his concern that Americans are increasingly disconnected from nature. “It has been well-documented that kids today don’t venture into the woods nearly as much as our generation did,” he told the Bisnow audience. “If an entire generation is disconnected from nature, how will they feel connected enough to it to want to protect it?”

Read the advice Tercek has for other business leaders in our January 2011 Tips for Entrepreneurs column.

Terri Lee Freeman has been president of The Community Foundation for the National Capital Region since July 1996. She has led the growth of the largest funder of local nonprofit organizations in the metropolitan Washington region from $52 million to more than $350 million in assets.

In late 2008, Freeman launched the Neighbors in Need Fund to help other organizations that provide the basics — food, clothing, and shelter — to thousands of families and individuals across the region. It is the largest fund of its type in the region, and one of the largest in the country.

With fewer people opening their pocketbooks due to the impact of the recession, Freeman’s organization and two of its nonprofit partners, the Center for Nonprofit Advancement and the Nonprofit Roundtable of Washington, launched a “Think Twice Before You Slice” campaign — a clever phrase to encourage donors to stop before they cut funds that help the needy.

She realizes however, that she needs to dig even deeper to keep funds rolling in. “As the heat gets hotter with budget cuts, we’re going to have to find ways to leverage the local donor base. Younger people, older people — everyone who cares about the underprivileged needs to be engaged.”

The most important approach for a nonprofit today, she added, is the ability to show tangible results. “Donors want to know that if they are going to give you their money, you are going to make a difference with it. Nonprofits have had to sharpen their reporting skills, and I think that’s a positive development.”

Wayne Pacelle, CEO of The Humane Society of the United States, took over in 2004 after serving for nearly 10 years as the organization’s chief lobbyist and spokesperson. Since then, he has helped it become the nation’s largest animal-protection group in the United States, with a reported 11 million members, annual revenue of $135 million, and $200 million in assets.

He attributes the growth in part to successful mergers with other animal-protection organizations. Like The Nature Conservancy’s Tercek, Pacelle believes that it is important to band together with people and organizations — even when they don’t appear to share your mission.

Case in point: Last month, Pacelle announced that he believes Michael Vick, the Philadelphia Eagles quarterback who served prison time for his role in a deadly dog-fighting operation, should eventually have the opportunity to bring a dog home.

“What he did is terrible, there’s no question about that,” Pacelle told CNN last month. “But this is an issue of protecting animals in the future. Endlessly flogging Michael Vick is not going to save one animal. But putting him to work in communities to save animals and educate people about the problem of dog fighting — especially with at-risk kids — is the way to help the problem.”

The key to running a successful organization, he insists, is putting aside differences so you can accomplish something bigger than yourself. So what keeps Pacelle up at night? “I am increasingly worried about the dramatic partisanship that currently divides our country. If we don’t find a way to make amends and stand on solid ground, we won’t be able to solve the bigger issues of conservation, animal protection, and poverty.”

Click here for Tips for Entrepreneurs from the Nature Conservancy’s Mark Tercek.

A Look Inside Mark Tercek's Nature Conservancy

By Hope Katz Gibbs
Publisher & Editor
Be Inkandescent Magazine

Mark Tercek likes to be out in nature. Even when he was the managing director at Goldman Sachs, he played a key role in developing the firm’s environmental strategy. So when he heard about the opening at The Nature Conservancy, he applied.

“I figured it was a long shot, but I wanted to throw my hat in,” he told Be Inkandescent Magazine in an interview after the December 16 Bisnow event. “When I got the job I felt like I’d won the lottery.”

Merging his past and present

Tercek admits to being optimistic, but says we shouldn’t confuse that with being what he calls a “Pollyanna.”

With his Wall Street roots firmly planted in reality, he believes that there is a lot the nonprofit world can learn from its for-profit counterparts — such as maximizing their returns, holding people accountable, and investing in the leadership development of their staff members.

“When I got to The Nature Conservancy, I was used to having staff members participate in regular education and training programs,” he explains. “When I suggested that, my team initially said that they didn’t think there was money to support that effort. I disagreed. Investing in your staff is incredibly important because they are one of your biggest assets — especially at a nonprofit where re-training is expensive. Keeping people growing and engaged is essential.”

He admits, too, that nonprofit organizations have a leg up in several areas.

“Because nonprofits are always having to raise money, many are very disciplined about what they spend,” he says. “Fewer resources also require them to do a good job inspiring people internally and externally.”

Education is a top priority for Tercek.

Because Tercek is worried that not enough young people are spending time in nature, he has put a program in place to combat the trend.

In the last several years, The Nature Conservancy has partnered with the Toyota USA Foundation to expand its LEAF program (Leaders in Environmental Action for the Future), a comprehensive, environmental leadership program for teenagers and their educators.

Students from the inner city, among others, are being encouraged to become “the next wave of environmental leaders,” through the program that combines enriched environmental curriculum in high school classrooms with paid residential summer jobs for students on Conservancy preserves.

In 2009, a pilot program had eight students spend the summer in the Uplands Farm Preserve in Cold Spring Harbor on Long Island. They monitored preserves, maintained trails, replaced signage, mowed grass, restocked shellfish, restored native plants, and monitored birds.

Last summer, the program supported 10 environmental schools in the New York metro area. In the coming years, Tercek hopes to engage more than 30 environmental high schools in urban areas across the country, ultimately serving more than 20,000 students.

“Today’s youth are more urban, more diverse, and more technologically advanced than any generation in history,” Tercek explains. “They are also more disconnected from nature than any previous generation. What we do today to engage a diverse array of young people in our work will ensure our conservation success in the future.”

Navigating the future

Tercek says that he believes that for nonprofits to continue to be successful in the future, there needs to be a better “charity navigator.”

“It’s important for donors to know how to pick which nonprofits to work with,” he says, including properly assessing the amount of money that the organization spends on overhead and staff. It’s important that we have enough people operate the organization. By simply saying that the overhead ratio is low does not indicate that the nonprofit is doing a good job accomplishing its mission.”

Leadership tips for entrepreneurs

Tercek outlined three areas that he believes are essential for leaders to be effective.

1. Put the right people in the right jobs. “Ask yourself: Are all of my employees doing their jobs well? If not, find ways to help them do their jobs better. If you focus on your employees and make sure they are well-trained, motivated, and happy, that investment will be your greatest asset,” he says.

2. Know what your mission is, and stick to it. “This clarity of vision and goals will keep you focused. Don’t spread yourself too thin or your results will suffer.”

3. Look ahead. Don’t get complacent about your current accomplishments. Always have an eye on the future, and stay on top of the trends.

About Mark Tercek

Before joining The Nature Conservancy in 2008, Mark Tercek was a managing director at Goldman Sachs, where he played a key role in developing the firm’s environmental strategy. He headed the firm’s Environmental Strategy Group and Center for Environmental Markets, which worked to develop and promote market-based solutions to environmental challenges.

Mark also headed various business units at the firm, including Corporate Finance, Equity Capital Markets, Consumer/Healthcare and Leadership Development. He joined Goldman Sachs in 1984 and was named a partner in 1996.

Since joining The Nature Conservancy in 2008, Mark has served as a member of the Commission on Climate and Tropical Forests and the Council on Foreign Relations Climate Change Task Force. He was a contributing author to the book Carbon Finance: Investing in Forests and Land for Climate Protection, published in 2009 by the Yale Center for Business and the Environment.

Mark is a member of many boards and councils, including “Resources for the Future.” In 2010, Mark was appointed by U.S. Secretary of Energy Steven Chu to serve on the National Petroleum Council, through which he will provide advice, information and recommendations to Secretary Chu on environmental issues related to oil and natural gas.

Mark earned an M.B.A. from Harvard in 1984 and a B.A. from Williams College in 1979.

For more information, watch Tercek’s YouTube video to see what he had to say about the Gulf Oil Spill. And click here to learn more about The Nature Conservancy.

Part of your destiny is to live in the zone of maximum satisfaction.”

– Martha Beck

Great minds discuss ideas. Average minds discuss events. Small minds discuss people.”

– Eleanor Roosevelt

In the middle of difficulty lies opportunity.”

– Albert Einstein

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. Hold fast to dreams, for when dreams go, life is a barren field frozen with snow.”

– Langston Hughes

It is easier to fight for one’s principles than to live up to them.”

– Alfred Adler

Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”

– Steven Schussler

Letting go of expectations is a ticket to peace. It allows us to ride over every crisis—small or large—like a beach ball on water.”

– Martha Beck

Always look at what you have left. Never look at what you have lost.”

– Robert H. Schuller

I don’t do very well without fear. There needs to be a part of me saying, ‘That’s going to fail,’ so I can prove myself wrong.”

– Harry Potter's Daniel Radcliffe

No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

As your desire is, so is your will. As your will is, so is your deed. As your deed is, so is your destiny.”

– Brihadaranyaka Upanishad

Instead of loving your enemies, treat your friends a little better.”

– Edgar W. Howe

The best reason to start an organization is to create a product or service to make the world a better place.”

– Guy Kawasaki

My goal was to tell the life side of the story. We have become a nation of voyeurs that expect sensationalism, and that offends me.”

– Kathleen Jo Ryan

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz

The quality of your life is directly related to the amount of uncertainty you can comfortably live with.”

– Tony Robbins

‎No one is useless in this world who lightens the burden of another.”

– Charles Dickens

Permanence, perseverance and persistence in spite of all obstacles distinguishes the strong soul from the weak.”

– Thomas Carlyle

We are not meant to resolve all contradictions, but to live with them and rise above them.”

– William Blake

Always be on the lookout for the presence of wonder.”

– E.B. White

Success is the necessary misfortune of life, but it is only to the very unfortunate that it comes early.”

– Anthony Trollope

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

The best hobbies are the ones that take us furthest from our primary occupation.”

– Dr. Evelyn Vogel, Dexter

Opportunity is missed by most people because it is dressed in overalls and looks like work.”

– Thomas Edison

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.”

– Mark Twain

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

Nothing in the world can take the place of persistence.”

– President Calvin Coolidge

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

Simplicity is the ultimate sophistication.”

– Leonardo da Vinci

We make a living by what we get; we make a life by what we give.”

– Winston Churchill

To follow, without halt, one aim: There’s the secret of success.”

– Anna Pavlova

The only person you are destined to become is the person you decide to be.”

– Ralph Waldo Emerson

To find what you seek in the road of life, leave no stone unturned.”

– Edward Bulwer Lytton

I have spent a good part of my life convincing people that a blank sheet of paper is the greatest opportunity in the world, and not frightening at all.”

– Marty Skler, executive vp, Walt Disney Imagineering

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

There are children playing in the street who could solve some of my top problems in physics, because they have modes of sensory perception that I lost long ago.”

– J. Robert Oppenheimer

Change is a math formula. Change happens when the cost of the status quo is greater than the risk of change.”

– Alan Webber, author, "Rules of Thumb"

There’s nowhere you can be that isn’t where you’re meant to be…”

– John Lennon

When the power of love overcomes the love of power, the world will know peace.”

– Jimi Hendrix

Never never never never give up.”

– Winston Churchill

Don’t sit down and wait for the opportunities to come. Get up and make them!”

– Madam C.J. Walker

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

Patience and perseverance have a magical effect before which obstacles vanish.”

– John Quincy Adams

Acknowledging the good that you already have in your life is the foundation for all abundance.”

– Eckhart Tolle

Persist and persevere, and you will find most things that are attainable, possible.”

– Lord Chesterfield

Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

– Vin Diesel

We never know how high we are
 till we are called to rise;
 And then, if we are true to plan,
 Our statures touch the skies.”

– Emily Dickinson

I will pay more for the ability to deal with people than any other ability under the sun.”

– John D. Rockefeller

4oz tequila + 1oz TripleSec + 2oz lime juice + 1oz simple syrup (sugar=water), 1 cup crushed ice. Shake + dance around the kitchen.

– Avenida Margarita

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