• October 2013

The Rise of Women Entrepreneurs

Is it harder to be a woman or a man in the world of entrepreneurship? That’s the question we investigate in the October 2013 issue of Be Inkandescent magazine.

Researcher Ruta Aidis, PhD, offers insights. An expert in entrepreneurship and corporate governance, Aidis has been an assistant professor at the School of Slavonic and East European Studies at University College London. She is a graduate of the University of Maryland, Institute of Social Studies (in the Netherlands), and she completed her PhD in 2003 at the University of Amsterdam.

In the years since, Dr. Aidis has studied gender differences and entrepreneurship, most recently publishing an important project sponsored by Dell on empowering women in technology and business.

“Female entrepreneurship is a key driver of a country’s prosperity,” insists Allison Dew, VP of Global Brand & End User Computing Integrated Marketing at Dell.

“By creating the conditions for women entrepreneurs to flourish, countries are investing in their national well-being and competitiveness. Yet many women founders struggle to access the capital, technology, networks, and knowledge that they need to start and grow their business.” Scroll down for more.

Also in this issue, women are leading the way:

  • Sandra Boynton’s new CD/book combo, “Frog Trouble,” will make you want to sing. Don’t miss our interview with the award-winning author, who is our October Artist of the Month.
  • Erica Ariel Fox grants us a podcast interview about her new bestselling book, “Winning From Within” on the Inkandescent Radio Network.
  • Amy Elizabeth Fox provides insight into the executive leadership firm serving the Fortune 100 that she and sister Erica created, Mobius Executive Leadership, in our Truly Amazing Women column.
  • And that’s just for starters. Of course, men are rocking this issue, too. Certified Financial Planner Howard Pressman provides a checklist of things to remember before making a big move. And financial advisor Sheldon Weiner offers seven do’s and don’ts for taking money out of your retirement accounts when you retire or change jobs.

We leave you with this parting thought from “What Queen Esther Knew,” our October 2013 Book of the Month: “Marching in place no longer cuts it,” explain authors Connie Glaser and Barbara Smalley. “You gotta shake things up a bit and make a few new waves. And, like Queen Esther, you must be willing to take a leap of faith. Only then can you discover your true destiny.”

Here’s to your rising star shining bright! — Hope Katz Gibbs, publisher, Be Inkandescent • Illustrations by Michael Gibbs

Why Are So Many Women Entrepreneurs Still Playing Small?


By Hope Katz Gibbs, Publisher
Be Inkandescent magazine
Illustrations by Michael Gibbs: www.StockIllustration.com

A recent Nielsen study indicates women will hold two-thirds of the consumer wealth in the next decade in the United States. They also spend more than men at retail outlets ($14.31 per trip) and grocery stores ($10.32 per trip).

Despite that, research by Dr. Ruta Aidis shows that women business leaders are consistently devalued in all of the 17 countries studied—including the United States, Australia, Germany, France, Mexico, and the UK (see rankings below).

Further, hypothetical male business executives are judged as being better than hypothetical female business executives.

Called the Gender-Global Entrepreneurship and Development Index (Gender-GEDI for short), the report by Aidis and her colleagues aimed to identify what they consider the “entrepreneurial North Star” — the destination on the economic-growth horizon where high-potential female entrepreneurship is fostered.

Aidis explains: “There is a growing understanding—among policymakers, entrepreneur support organizations, and entrepreneur associations—that laws, policies, support structures, as well as cultural mores and individual motivations, all form an interwoven support structure for enterprise development.”

Aidis points out that there is an increasing realization that there is a gender dimension to these factors that are startling: “Gender-blind business-support measures do not support women’s development to the extent they support men-owned firms,” she shares. And that’s where her report comes into play.

In fact, the Gender-GEDI is the world’s first diagnostic tool that comprehensively identifies and analyzes the conditions that foster high-potential female entrepreneurship development. It is a 17-country pilot study that provides key insights across several regions and levels of national economic development, and includes women-owned businesses ranging from market traders and shopkeepers to biochemical start-ups.

Specifically, the Index focuses on a particular subset of female entrepreneurs, which the researchers refer to as “high potential” — female entrepreneurs who own and operate businesses that are innovative, market-expanding, and export-oriented.

“Through their entrepreneurial activities, high-potential female entrepreneurs not only contribute to improving their own economic welfare but to the economic and social fabric of society through job creation; innovative products, processes, and services; and cross-border trade,” Aidis notes.

“By focusing on the gender-differentiated conditions that often affect ‘high-potential’ female entrepreneurship development, the Gender-GEDI brings a new systematic approach that allows for cross-country comparison and benchmarking.”

The bottom line, she insists, is that globally, women and men are not on a level playing field in terms of access to resources, which continues to impact women’s ability to start and grow businesses. “The Gender-GEDI focuses specifically on identifying and assessing the ‘gendered’ nature of factors that, if addressed, could allow high-potential female entrepreneurs an equal chance to flourish.”

Key Findings

Of the 17 countries studies, the overall Gender-GEDI rankings are as follows (from #1 to #17, with #1 being the top-ranked): USA, Australia, Germany, France, Mexico, UK, South Africa, China, Malaysia, Russia, Turkey, Japan, Morocco, Brazil, Egypt, India, and Uganda.

Reviewing the results of this first pilot Gender-GEDI analysis, including the scores of the countries with respect to the indices and sub-indices, Aidis shares these findings:

  • There is no single determinant or silver bullet for fostering “high-potential” female entrepreneurship;
  • Filling the female start-up education gap is an important area for improvement for many countries;
  • Economic development alone is not enough to foster high-potential female entrepreneurs;
  • Business formalization is important for successful, scalable enterprises—especially with respect to improving access to capital;
  • Business freedom (meaning removing legal and regulatory impediments to growth) is a necessary condition for a vibrant entrepreneurial economy;
  • Social norms are a frequently hidden barrier: lifting the cultural veil that can restrict a woman’s entrepreneurial vision is critical to unleashing female entrepreneurial potential.

So what can companies do?

Allison Dew, Dell’s vice president of Global Brand & End User Computing Integrated Marketing, says Dell is investing in women entrepreneurs’ success by sponsoring the Index.

“At Dell, we have a long-term commitment to finding solutions that will help women fulfill their ambitions and reach their potential,” she says. “The Dell Women’s Entrepreneur Network (DWEN), our Women Powering Business LinkedIn community, our supplier diversity initiatives, and Dell’s internal women’s organization—WISE (Women in Search of Excellence)—have positively impacted more than 10,000 women.

“But, there’s more that we can do,” she insists. “That’s why we’ve invested in understanding and researching the markets in which we operate, particularly women’s entrepreneurship, hoping to identify the areas that need the most support.”

Dell’s goal is simple, Dew explains.

“We want to better understand, quantify, and track this challenge over time. And, as the results show, there is room for improvement for all countries regardless of their level of economic development. “Awareness of the current landscape is the first step toward change, and the Gender-GEDI results will provide a spotlight on the opportunities.”

How long will take before the imbalance in perception is no longer a factor? That’s one of the questions we asked Dr. Aidis for our October 2013 cover story. Click here to read our Q&A.

How to Make It a Win/Win for All: Gender Researcher Ruta Aidis Offers Advice

Dr. Ruta Aidis has more than 15 years of experience teaching, researching, consulting, and publishing in the area of comparative entrepreneurship development, gender, institutions, and public policy. Previously, she was assistant professor in Entrepreneurship and Corporate Governance at University College London, and she has taught at the London School of Economics.

In her research, she focuses on the influence of the institutional environment on entrepreneurship development, and she has conducted extensive research in transition economies that emerged in Eastern Europe. Her work is published widely and includes 14 articles in international academic journals, six academic books, and numerous book chapters.

For the past three years, Aidis has been actively involved with the further development of the Global Entrepreneurship and Development Index (GEDI), an innovative new policy tool that combines the effects of individual and institutional data on entrepreneurship development worldwide.

And that’s the topic we had the opportunity to talk to her about for the October issue of Be Inkandescent magazine.

Scroll down for our Q&A.

Bridging the Gender Divide:
A Q&A with Researcher Ruta Aidis

Be Inkandescent: Let’s start off with the big question: What can individual women entrepreneurs do to be more successful entrepreneurially, especially if their business is in a country not especially favorable to women business owners?

Dr. Ruta Aidis: That’s a good question. Even in countries where the situation may be “less favorable” for women business owners, there are still opportunities for women entrepreneurs. You need to understand your own talents and abilities and then identify where the opportunities lie. There are strengths and weaknesses in every situation.

But this is another instance where I think that knowledge is powerful. So it is important for women starting businesses in these countries to realize that if they are finding it difficult, it probably has nothing to do with their skills, talents, or abilities—it is simply a more challenging environment for women than men. But it is not a reason to give up. In fact it’s an opportunity to be creative in adapting (and succeeding) in spite of the difficulties, and then acting as catalysts for changing the system to pave the way for other female entrepreneurs.

Be Inkandescent: You’ve been researching female entrepreneurship for more than 15 years. What drew you to the topic, and what has frustrated you most about your discoveries?

Dr. Ruta Aidis: I find researching and interviewing female entrepreneurs globally to be very rewarding. Their individual stories are full of inspiration, their innovative approaches are amazing. What frustrates me most? Studies that focus on inherent differences between male and female entrepreneurs. It was fashionable at one point to say that female entrepreneurs were risk-averse—or less risk-taking than men, but I think the perspective taken was the wrong one—the wrong approach.

I think the researchers weren’t taking into account the different “gendered” perceptions of risk. A gender-blind approach does not mean that gendered realities don’t exist, it simply means that the research is not going to take gender into account. That is what was done with the issue of risk. Risk is seen as gender-neutral, but neither women nor men see the world in a gender-neutral way.

Be Inkandescent: Can you give us an example?

Dr. Ruta Aidis: A case in point is the response of women and men to the World Values Survey regarding male versus female business executives. The Gender-Global Entrepreneurship and Development Index (GEDI) compared the World Values Survey results for 17 countries (including the USA, Australia, Germany, France, Mexico, UK, South Africa, China, Malaysia, Russia, Turkey, Japan, Morocco, Brazil, Egypt, India, and Uganda).

The results show that all 17 countries register a gender difference (i.e. in no country are females considered “as good as” male executives, and greater percentages of male respondents tend to believe that men make better business executives than women. In some countries, the differences were enormous. For example, in Egypt (less than 20%) and India (less than 50%) of both males and females disagreed with the statement that, “Men make better business executives than women.”

When such a strong opinion is expressed in a hypothetical case (where the actual capabilities of the male and female executive are unknown), it is reasonable to expect that attitudes towards women in other positions demanding decision-making and leadership capabilities, such as high-potential female entrepreneurs, would encounter a similar bias.

What impressed me most is the tremendous spirit, courage, and resilience of female entrepreneurs—and the many, many female entrepreneurs who give back, who use their businesses as platforms to make this world a better place for all.

Be Inkandescent: In this newest report, you are the project director and are focused on issues relevant to high-potential female entrepreneurship development and growth. You ID three key issues as ability, circumstances, and choice. Can you explain these issues and tell us why they are relevant to women entrepreneurs around the world?

Dr. Ruta Aidis: In terms of ability, two important categories stand out. At the most fundamental level, access is needed to education and training for women operating in the informal sector. This can help women understand the benefits and process of formalization and pave the way for further business growth. At the same time, it can also help weed out businesses started by women who were pushed into entrepreneurship and would much rather be employed by others.

But ability does not stop there. Segregation patterns in the current educational and labor force limit female entrepreneurship activities, including innovation, to certain sectors. This does not utilize women’s abilities to their fullest, and thus deprives a country of its full entrepreneurial potential.

In terms of circumstances, women need access to critical “tangible” resources for business development and growth. At the most fundamental level, legal parity must be ensured, which includes full rights to property ownership and inheritance, regardless of marital status. Access to capital is another crucial issue for female entrepreneurs.

Be Inkandescent: So the million-dollar question is: When women have access to formal banking structures (their own bank accounts, credit cards, and loans), do they use them?

Dr. Ruta Aidis: Exactly. The key is whether there is adequate access to capital and financing for start-up and growth phases. And no less important is access to wireless technologies, and, for mothers, access to high-quality and affordable childcare.

Supporting the development of female entrepreneurship eco-systems forms an important foundation for these activities, as it both concentrates a critical and diverse mass of female entrepreneurs together who can support one another, and it facilitates networking.

Finally, choice addresses the “intangible” resources, such as individual and collective mindsets and attitudes as they pertain to female entrepreneurs. Showcasing and celebrating growing female-owned businesses on all fronts, and especially in the mass media, can have a broad-based and enduring impact. Media images are extremely powerful influencers of household behavior.

Consider: the spread of televised soap operas in Brazil depicting smaller families led to lower fertility rates, especially for women in lower socio-economic groups (World Bank’s Human Development Report, 2012). One can only wonder what the impact would be of a soap opera featuring a number of successful female entrepreneurs with growing, thriving businesses.

Be Inkandescent: Why isn’t it enough to focus solely on the correlation between individual characteristics and entrepreneurial success?

Dr. Ruta Aidis: That overlooks one of the most influential aspects on our lives and life choices: the culture—including beliefs, norms, and values—that we are raised in as well as the surrounding regulatory institutional environment, such as the laws, rules, and regulations.

Incentive structures determine entrepreneurial activity—this notion has been gaining acceptance, especially through cross-country comparisons of regulatory burdens for entrepreneurial activities (such as in the World Bank’s Ease of Doing Business Index and the Global Entrepreneurship and Development Index (GEDI)).

But by and large, the gendered nature of all societies today and the differing reward and incentive structures for men and women as they relate to entrepreneurship development has been neglected.

Yet they impact men’s and women’s decisions to start and grow their businesses.

So for example, if a woman is worried that she is in some way destroying her social image or her future prospects by becoming an entrepreneur—then either she won’t do it, or in growing her business if she is socially shunned, ridiculed, or criticized, then everyone loses.

Be Inkandescent: Why did you decide to focus the Gender-GEDI specifically on high-potential female entrepreneurs: women business owners who own and operate businesses that are “innovative, market expanding, and export-oriented”?

Dr. Ruta Aidis: For a number of reasons:

  1. To highlight that we need to distinguish between types of entrepreneurship, such as those entrepreneurs who start their businesses out of opportunity or necessity, part-time entrepreneurs, micro-entrepreneurs, etc. That is not to say that there may not be movement between these categories (i.e., they are fuzzy) but in terms of policies, programs, etc.
  2. High-potential female entrepreneurs—which we define as export-oriented, innovative, opportunity-driven—are much more likely to head growth-oriented businesses and to contribute to economic growth through innovation and job creation.
  3. In most countries today, we see a missing middle and missing top for female entrepreneurs—i.e., female-owned businesses that grow in terms of employees and income—while we see many female solo entrepreneurs who tend to stay small—in terms of no employees and low income.
  4. Focusing on high-potential female entrepreneurship can also be seen as a way to filter for a woman’s commitment to her business success.

Be Inkandescent: In your opinion, why aren’t there more “gender-blind” policies? If there were, do you think they’d be sufficient to level the playing field for men and women entrepreneurs?

Dr. Ruta Aidis: I actually think in some cases you need more approaches that are adapted through a gendered lens.

For example, some gendered policies in the USA have been a great boost for female entrepreneurs, especially in terms of federal procurements. The United States has established a government-wide goal for participation by women-owned small businesses of not less than 5 percent of the total value of all prime contract and subcontract awards for each fiscal year.

Great resources include, WEConnect, and the book by WEConnect President Elizabeth Vasquez, called Buying for Impact: How to buy from women and change our world. The book illustrates the need to bridge the gap of local to global markets for female entrepreneurs through targeted government and corporate procurement programs that focus on increasing the number of women-owned business suppliers.

Sometimes policies are needed to break down the existing gender barriers. Moreover, we are often so unaware of the underlying gendered barriers implicitly incorporated in so-called gender-neutral approaches that end up supporting the status quo where women still represent only a small percentage of the decision-makers in the corporate world and in politics.

Be Inkandescent: So has the question shifted from why aren’t women growing their businesses—to how can we make it more attractive for women to grow their businesses?

Dr. Ruta Aidis: Absolutely. If women are expected to be responsible for childcare in the US, how can we make this more conducive for business owners?

We can learn from examples such as a new initiative to increase the percentage of female students studying computer science by Maria Klawe, the president of Harvey Mudd College. Her intervention focused not so much on the content as creating a supportive environment in order to attract and retain female students. Currently at Mudd, about 40 percent of computer science majors are women.

Be Inkandescent: How likely is it that a government—especially in a country with a culture that restricts women’s independence—would be receptive to removing barriers to women entrepreneurs?

Dr. Ruta Aidis: Very likely. Because globally, most countries today, regardless of their level of development or size, are concerned about the same thing: How can we increase our competitiveness, sustain economic growth, and improve national prosperity? And the answer lies in removing the obstacles and increasing the opportunities for women to contribute their unique skills, talents, abilities, and perspectives to innovative, growth-oriented entrepreneurship. By not improving conditions so that female entrepreneurship can thrive, countries are harming the future prosperity of all their citizens.

Be Inkandescent: Is it likely that anyone will show up in the near future to lead the call for cultural changes in places where women don’t have a public voice, let alone an equal shot at business success?

Dr. Ruta Aidis: Yes, and it is already happening—visionary leaders such as Hillary and Bill Clinton and others are raising the importance of women entrepreneurs worldwide. But real, lasting change can only take place when there is a perspective shift among the grassroots, the broader population.

Grassroots awareness has helped ban the horrific practice of female foot-binding in China. After centuries of foot-binding girls and women for status, the attitudes of the middle class shifted away from footbinding, and it quickly disappeared.

A perspective shift is also under way in the United States, and we can help it gain momentum, which views both men and women as equal players in the home and at work:

  • Mothers can prioritize their businesses, and fathers choose to pick up and drop off their kids from school;
  • When fathers readily know their children’s shoe size and it takes mom a second or two to think about it;
  • Where girls and boys are raised with the same values—that your country needs your unique talents, to reach for the stars and stretch your abilities, to fail often and pave the way towards success. …

Be Inkandescent: How can female entrepreneurs overcome this barrier individually—in the United States, and abroad?

Dr. Ruta Aidis: It’s difficult to make a blanket statement. Each female entrepreneur encounters her own set of unique challenges. In the Gender-GEDI, which ranked 17 countries in terms of high-potential female entrepreneurship development, India ranked 16 out of 17 countries. Yet even under these conditions, there are some very successful female entrepreneurs in India. So we can see even in countries where the barriers seems great, some women are able to excel.

Very important in this process is for every female entrepreneur to know that it is possible to succeed, and that success is within reach if you are willing to keep stretching and growing.

It is very important for every female entrepreneur to get to know herself well … what is important to her, to stick to her priorities, and to surround herself either physically (or virtually) with supportive individuals.

Be Inkandescent: Can you explain why, at first glance, it may appear that family-friendly policies that make it easier for women to combine work and family—such as greater availability of work flexibility and part-time options—are hurting women’s career advances?

Dr. Ruta Aidis: Because even in countries where attitudes towards women in leadership positions is more favorable, the enduring attitudes towards women as primarily caretakers can hinder women’s advancement as leaders and decision-makers in spite of seemingly female-friendly employment options.

A recent study indicates the tradeoff between some policies that make it easier for women to combine work and family and for women’s advancement at work. Specifically, countries with greater availability of work flexibility and part-time options often have greater female labor-force participation, but also tend to have fewer women in higher-level (especially management) positions.

Be Inkandescent: Is part of the reason for this that women tend to choose the more flexible employment options and could another part be that employers cannot tell which women are likely to use these options?

Dr. Ruta Aidis: Yes, and as a result, employers may be wary of hiring women for high-level positions. Interestingly, in the US, where flexibility and part-time options are virtually non-existent, women’s overall labor-force participation is lower, but the percentage of women in management positions is one of the highest in the world. At first glance, it may seem like family-friendly policies are hurting women’s career advances, yet the real culprits are the social norms and gendered expectations that result in the vast majority of women choosing flexible work options over men.

Social norms may be difficult to quantify, yet understanding their effects on female entrepreneurship development is essential. The real revolution will happen as social norms become more inclusive and supportive of women’s success in business.

Be Inkandescent: Do you have plans to expand the Gender-GEDI either to include additional measures or additional countries? Do you plan to follow-up with the original 17 countries in the Gender-GEDI to see where progress is made—especially where the status quo endures?

Dr. Ruta Aidis: Yes, we will be expanding our country coverage as well as fine-tuning and refining our Index. A big part of improving the Index comes from accessing cross-country comparative data on female entrepreneurship. It’s shocking that this data is not currently being collected.

I am passionate about filling this data gap and am in the process of bringing together a consortium of female entrepreneurship experts to secure independent funding from individuals, philanthropists, and organizations; to collect cross-country comparative data on female entrepreneurs; and to make it available to all researchers on an open-source, web-based platform.


1. Do it for the money. And then do good with it—for yourself, your family, the world. One of the reasons that the United States has such excellent entrepreneurship research is due to one entrepreneur’s gift (Ewing Kauffman) that founded the Kauffman Foundation, which is committed to fostering entrepreneurship through education and research.

2. Shine in your uniqueness. No need to be perfect. The world needs your imperfections, too—the whole package that is you.

3. Play more. Keep it light, and keep it in perspective. You will make huge mistakes and that’s okay. You will be successful—some days will be more challenging than others—that’s part of the process and that’s okay!

For more information about Dr. Aidis and her work, Visit www.rutaaidis.com.

For details, and to download documents about the Gender-GEDI reports, visit www.dell.com/dwen.

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

It is easier to fight for one’s principles than to live up to them.”

– Alfred Adler

Why am I whispering when I have something to say?”

– Eve Ensler

If it isn’t good, let it die. If it doesn’t die, make it good.”

– Ajahn Chah

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

By your stumbling the world is perfected.”

– Sri Aurobindo

You only live once. But if you do it right, once is enough.”

– Mae West

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

Always be on the lookout for the presence of wonder.”

– E.B. White

Persist and persevere, and you will find most things that are attainable, possible.”

– Lord Chesterfield

A person who learns to juggle six balls will be more skilled than the person who never tries to juggle more than three.”

– Marilyn vos Savant

The less effort, the faster and more powerful you will be.”

– Bruce Lee

Luck is what happens when preparation meets opportunity.”

– Seneca

Treat the attainment of happiness in the same way an entrepreneur would approach building a business — with a vision, plan, goals, and a systematic approach.”

– Ted Leonsis

Do you have the desire to create something new; the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?”

– Steven Schussler

The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.”

– Andrew Carnegie

Remove those ‘I want you to like me’ stickers from your forehead
and, instead, place them where they truly will do the most good—on your mirror.”

– Susan Jeffers

That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

Let us seize the day and the opportunity and strive for that greatness of spirit that measures life not by its disappointments but by its possibilities.”

– W.E.B. Du Bois

We must be willing to let go of the life we have planned so as to have the life that is waiting for us.”

– Joseph Campbell

You don’t go into a field that requires cracking people’s heads open or operating on something as delicate as the spinal cord unless you are comfortable with taking risks.”

– Dr. Ben Carson

Death is to lose the earth you know, for greater knowing; to lose the life you have, for greater life; to leave the friends you loved, for greater loving; to find a land more kind than home, more large than earth.”

– Thomas Wolfe

What would you attempt to do if you knew you could not fail?”

– Magical

That which does not kill us makes us stronger.”

– Friedrich Nietzsche

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

As your desire is, so is your will. As your will is, so is your deed. As your deed is, so is your destiny.”

– Brihadaranyaka Upanishad

Do not say, ‘why were the former days better than these,’ for it is not from wisdom that you ask this.”

– Ecclesiastes, 7:10

The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.”

– Henry Miller

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.”

– Steve Jobs, Apple, Inc.

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

You’ve got to be willing to crash and burn. If you’re afraid of failing, you won’t get very far.”

– Steve Jobs

We never know how high we are
 till we are called to rise;
 And then, if we are true to plan,
 Our statures touch the skies.”

– Emily Dickinson

Try not to become a man of success but rather try to become a man of value.”

– Albert Einstein

Nothing in the world can take the place of persistence.”

– President Calvin Coolidge

When I dare to be powerful—to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”

– Audre Lorde

‎That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

It is only with the heart that one can see rightly,
 what is essential is invisible to the eye.”

– Antoine de Saint-Exupéry

Look at everything as though you were
seeing it either for the first or last time.
Then your time on earth will be filled with glory.”

– Betty Smith

It is possible to fail in many ways…while to succeed is possible only in one way.”

– Aristotle

I will pay more for the ability to deal with people than any other ability under the sun.”

– John D. Rockefeller

At the center of your being you have the answer; you know who you are and you know what you want.”

– Lao Tzu

Traveling is one way of lengthening life, at least in appearance.”

– Benjamin Franklin

Pain is inevitable. Suffering is optional.”

– Dalai Lama

The best hobbies are the ones that take us furthest from our primary occupation.”

– Dr. Evelyn Vogel, Dexter

Whosoever knows how to fight well is not angry. Whosoever knows how to conquer enemies does not fight them.”

– Lao Tzu, Tao Te Ching

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

Spend the afternoon. You can’t take it with you.”

– Annie Dillard

History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside.”

– John F. Kennedy

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