• May 2014

Are You Ready to Have Some Serious Fun?

When it came to having serious fun, actor Paul Newman did it with style. A prankster known for his sly sense of humor, Newman famously said of his blockbuster hit company, Newman’s Own:

“It has all been a bad joke that just ran out of control. I got into food for fun, but the business got a mind of its own. Now—my good Lord—look where it has gotten me. My products are on supermarket shelves, in cinemas, in the theater. And they say show business is odd.”

Having generated more than $400 million since it was founded in 1982, the company gives 100 percent of after-tax profits from the sale of its products to the Newman’s Own Foundation, whose motto is: “Give it all away.” True to the cause, it annually gives away millions to nonprofit groups.

One of those beneficiaries is the SeriousFun Children’s Network, also founded by Paul Newman, where his daughter Clea is currently the senior director and spokesperson. “Our global community of 30 camps and programs offers residential camp and outreach experiences for children with serious illness and their families,” she explains. “My father would be so proud.” What is it like carrying on her dad’s legacy? We traveled to SeriousFun HQ in Westport, CT, to find out. Scroll down for our Q&A with Clea.

Indeed, “Paying It Forward” is our goal this month. The May issue of Be Inkandescent magazine begins an eight-month tribute to companies, authors, artists, organizations, and entrepreneurs who embody the essence of our “8 Steps to PR Success,” the core of our book, PR Rules: The Playbook.

We know from experience that supersizing your small business starts at the end. Meaning you have to know what your end goal is, and then work backwards to create the map that will get you there—often a vision board, but always a strong strategy that you can follow methodically to work toward and achieve your long-term goals.

So we start at the end with Step 8: Pay It Forward.

We hope you’ll be open to the possibilities and be inspired by the 20 articles in this issue, which are guaranteed to give you the grins, including:

  • Crayons Rock! Or they did until the day a boy named Duncan wanted to draw, and his crayons went on strike. In our May Book of the Month, you’ll find a sweet reprieve from the serious side of life, courtesy of Drew Daywalt and Oliver Jeffers’ clever book: The Day the Crayons Quit.
  • Ever wonder what the country’s founders were really like? For an up-close and personal look, don’t miss our Q&A with prolific history author Thomas Fleming, who shines a light on The Intimate Lives of the Founding Fathers.
  • What do handstands and marketing have in common? Take a deep cleansing breath and check out Andrea Allen’s yoga-inspired, business-savvy ideas as she explains how to Yogify Your Business. Marketing also rules for BizQuiz expert Tara Palacios, who explains why Location, Location, Location is yesterday’s news.

Did you know that playing with your friends, laughing, and feeling better about yourself are good for you? Of course it is! And now there’s proof, thanks to a study SeriousFun commissioned from the Yale Child Study Center, which showed that resilience indicators—such as possessing positive coping strategies, reducing illness-related stress, and making kids feel happy—all significantly improved following camp.

So take a page from Paul Newman’s Playbook: “Kick back, have fun, and raise a little hell.”

Now go out there and play it forward. — Hope Katz Gibbs, publisher, Be InkandescentAuthor, PR Rules: The Playbook

The Fun of Playing It Forward

ENTREPRENEUR OF THE MONTH: MAY 2014

Clea Newman: Senior Director of External Affairs
SeriousFun

Founded in 1988 by her dad, actor Paul Newman, Clea Newman has been heading up the SeriousFun Children’s Network since 2013. The growing global community of independently managed and financed camps and partnership programs has served 440,000 children and families from over 50 countries, free of charge.

We traveled to SeriousFun’s HQ in Westport, CT, to talk to Newman and her team of directors about the organization’s 30 worldwide initiatives, including 14 full-member camps, 13 Global Partnership Programs, and three new camps in development.

Be Inkandescent: You came aboard SeriousFun in January 2013 to work as part of the team to raise money to support SeriousFun camps and programs around the world. You also serve as a spokesperson for the organization, helping to elevate awareness of the brand and advance your father’s legacy. It’s an amazing program. Do you think this is what your dad envisioned when he founded the organization?

Clea Newman: I think he dreamed we would get this big. His initial brainstorm came after he started the Newman’s Own Foundation and received scores of letters asking for help from parents of children with serious illnesses. Tax rules prohibited him from making donations directly to individuals, so he pondered other ways to help these families. True to his famous portrayal of outlaw Butch Cassidy, he decided to establish a camp where kids could retrieve some of their lost childhood and “raise a little hell.”

Be Inkandescent: What better place to fire up the imaginations of youngsters than a village scene right out of the Wild West?

Clea Newman: Absolutely! He built the first camp in record time and dubbed it The Hole in the Wall Gang Camp, envisioning it would be a place where the bandits from his film Butch Cassidy and the Sundance Kid would find a refuge from the outside world. We welcomed 288 kids the first summer we were open. As of this year, we’ll have served nearly half a million.

Be Inkandescent: The organization has also gone global. We learned about that initiative during our interview with Global Partnership Program Director Alyson Fox. What is your perspective on the camps abroad, and how they are similar and different from the US camps?

Clea Newman: What is extraordinary about each camp is that it takes on the culture and essence of the community. So the camp in Hungary looks different from the one in Connecticut, and that looks different from the one in Israel. And the camp in Connecticut is different than the camp in California.

What’s the same about them all is that when you drive up, you are enveloped in the love, passion, and nurturing that oozes from the staff. Everybody who works with SeriousFun is incredibly dedicated to the kids—and determined to make sure they have a wonderful experience. It makes me feel weepy when I think about it, because every time I step inside a SeriousFun camp, I know I’m a part of something bigger, and significantly better, than myself.

Be Inkandescent: What is also extraordinary about the SeriousFun camps is that they are free of charge to all the campers. How is that model sustainable?

Clea Newman: We have annual fundraisers, including the one we hosted on April 2 that raised $1.8 million. My dad set it up as a free service because he felt so privileged in his life, and he wanted to share his luck, and his love. He also knew that families with ill children were struggling with all types of issues that make life hard, so he wanted to give them a reprieve from some of their worries. Camp is an ideal place to let the stress of life fall away because there is no stigma of illness, no concern that a child isn’t fitting in because they are sick, and no worry about money. They are simply allowed to be kids.

Be Inkandescent: In this month’s Research column we share the study you did with the Yale Child Study Center that found “when kids attend a SeriousFun camp, they showed improved confidence, higher self-esteem, a greater sense of independence, and increased interest in social activities.”

Clea Newman: It was great to see the data confirm what we’ve seen since 1988. What the kids tell us is the camp is life changing for them, because they play, climb, swim, paint their faces—and sometimes their bald heads—and they laugh! Most importantly, camp gives them the energy to keep fighting.

Don’t stop now! Read more about Clea Newman’s organization, and what she learned growing up with actors and activists Paul Newman and Joanne Woodward in May’s Tips for Entrepreneurs.

Play It Forward: Follow These Tips From SeriousFun Director Clea Newman

TIPS FOR ENTREPRENEURS:
MAY 2014

ACTIVIST CLEA NEWMAN SHOWS US HOW TO PLAY IT FORWARD

The youngest daughter of the legendary acting couple Paul Newman and Joanne Woodward, Clea Newman inherited her parents’ commitment to giving back.

She started her philanthropic endeavors by working for three years on the development team at The Hole in the Wall Gang Camp, the first SeriousFun camp that her father founded in 1988.

In January 2013, Clea joined SeriousFun Children’s Network as senior director of External Affairs. She also works as part of the advancement team to raise money to support SeriousFun camps and programs around the world.

In addition, Clea serves as a spokesperson for the organization, helping to elevate awareness of the brand and advance the legacy of her father and SeriousFun founder Paul Newman. Additionally, Clea is building a Legacy Giving Program and an International Board of Governors chaired by her mother.

Prior to joining the SeriousFun team, Clea served on the SeriousFun board of directors, where she was the chair of the Development Committee. She continues to sit on the boards of various nonprofits, including The Newman’s Own Foundation, The Gillen Brewer School, Fauna & Flora International, and the EQUUS Foundation.

For seven years, she was the director of development at Giant Steps School in Southport, CT, a private school for students between the ages of 3 and 21 years old who are diagnosed with Autism Spectrum Disorders or other neurological impairments. While there, Clea spearheaded the school’s Next Steps Developmental Center, Connecticut’s first multidisciplinary center for children and adults with autism and other related neurological disorders. The center is dedicated to comprehensive clinical care, and diagnostic and case-management services.

A serious horseback rider since the age of 6, Clea is still an avid rider competing in show-jumping events throughout the United States. Clea holds a BA from Sarah Lawrence College and resides in Fairfield, CT, with her husband, Kurt Soderlund.

Scroll down for our Q&A.Hope Katz Gibbs


MASTERING THE ART OF GIVING BACK

Be Inkandescent: Clea, you obviously inherited your parents’ desire to give back. Prior to joining the SeriousFun team, you worked with kids who are autistic at the Giant Steps School, and you also sit on the boards for other philanthropic organizations. What inspires you?

Clea Newman: From a very early age, my parents instilled in us that when you come from privilege, your job is to give back. We were incredibly lucky to have two very loving parents who were very successful in what they did. They gave us all the opportunities in the world. In turn, they helped us realize that no matter what your job was, no matter what your career was, your life’s work should be to give to people who are less fortunate—or to animals that were less fortunate, or to give back to the environment. Whatever your passion was didn’t matter; the key was to give back.

Clearly, my parents walked their talk. But they didn’t just throw their money at things. They gave their time and their energy, and I thought that that was also a great lesson for us. You don’t just send a check (although that’s a great thing to do, as well). Truly getting engaged in things doesn’t just make you feel good—it makes you feel like a whole person.

And what’s great is that this lesson didn’t just stick to my siblings and me. My parents’ philosophy of giving has expanded to include our friends, and the friends of our friends.

Be Inkandescent: The idea for the SeriousFun Children’s Network grew out of your dad’s creation of Newman’s Own and the Newman’s Own Foundation. But initially, he hadn’t planned on getting into the food business. How did he become an entrepreneur?

Clea Newman: My father was known for being a crazy prankster, so you never quite knew what he’d do next. That was true of the Newman’s Own brand, which started because he used to make salad dressing and give it as a gift at Christmas to his very close friends. When he was travelling and making films, he would find antique bottles to put the dressing in, or he’d use empty wine bottles. It was really wonderful.

And it was so delicious that come January, all of his friends would be knocking on the door asking if they could have more salad dressing. We had a friend who owned these huge supermarkets and he said: “Paul you should really think about selling this salad dressing.” He said he would never do that for profit, but his friend was insistent, saying: “Well I think you should put your face on the label,” and he kept pressing it. So Dad said: “The only way I would do that is if I gave all the profits to charity.”

Soon after, he and his good friend, screenwriter A. E. Hotchner, put in $20,000 apiece, and Newman’s Own was born.

Be Inkandescent: We talked about the origin of the camps earlier in our interview. Is there any more to the story?

Clea Newman: It was definitely his luck and good fortune that made him want to move forward on starting the first Hole in the Wall Gang Camp. But I remember that there was another piece of the puzzle. We had a very close friend of the family who got sick, and we all spent a fair amount of time in and out of the hospital visiting him.

In those days there wasn’t a separate pediatric wing except in large hospitals, and during his visits my father saw all these children in the hospital and felt badly that they were missing out on all the things his children were getting to experience—like camp. In the end, I think he was inspired by the combination of feeling truly lucky in life and seeing these kids who were struggling even to connect to people besides doctors, adults, needles, and treatments. He wanted to create a place where kids could just be kids and be rejuvenated.

Be Inkandescent: Did he spend much time at the camps once they took off?

Clea Newman: He spent a lot of time at camp. For him it was truly a haven because the kids didn’t really know him as a movie star. I think most of the younger kids at camp knew him more for the Newman’s Own products, or from when he played Doc Hudson in the movie, Cars.

At camp, he could be himself. And he was kind of a big kid. He would go fishing with the kids, and sit in the mess hall and eat with them and have food fights—just whatever he wanted to do. He also loved being in these amazing performing nights. He simply enjoyed himself and loved being with the kids.

Be Inkandescent: Talk a little bit more about your career.

Clea Newman: Initially, I wanted to be a doctor but I’m terrified of needles, so that didn’t work. Then I wanted to be a lawyer. And then I was going to work in Wall Street, because for some weird reason I had a math and science gene, which no one can understand in my family. But while I was in transition from one thing to another, my dad asked me to help out at Newman’s Own.

I’m not sure if he did it on purpose or not—if he saw something in me that I didn’t see. The bug bit me almost immediately. I spent a little over a year helping to do research to learn about some of the organizations that requested funding from Newman’s Own. The amazing things people are doing all over the world and how they are giving back blew me away. One person can really make a difference. Ten people can make even more of a difference, and it really opened my eyes at a pivotal time in my life. I grabbed on to that.

I got to work with the first camp when it first opened. Then I went off and did my own thing because I’m a horseback rider and I ended up working with Pegasus Therapeutic Riding for 10 years. That’s how I got interested in working with kids who have autism. Initially, our program focused mainly on children with physical issues, and increasingly we were riding more children on the autism spectrum. Soon after, I got involved with the Giant Steps School, and I was truly inspired by the families.

Then when my father got sick and wanted me to help continue his legacy, and be involved in it in a more significant way, I took a spot on the board of SeriousFun. After he passed, I spent so much time participating in his legacy because it’s what I really wanted to do. I gave up my job at Giant Steps, which was very difficult for me to do, but I decided to focus full-time on this. It’s great. I love coming to work every day.

Be Inkandescent: What are your goals for the future?

Clea Newman: I think my goals are the same as every staff member and every volunteer and doctor and nurse: I want to provide this program for every child who wants it, all over the world. It’s mind blowing to see how much it has expanded already.

I think the passion people show for our programs is equally inspiring. If you want to get involved, get involved. If you want to support us financially—we could always use the help. It takes $70 million each year to provide all these camps around the world. Get out there and volunteer. Long-term, this is the kind of thing that feeds your soul. Whenever I’m having a bad day, I get in the car and go to camp. That experience can hold me for a whole month. It does the same for everyone. And I think that every day my father is looking down and feeling good about it.

For more information, visit www.SeriousFunNetwork.org.

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

You only live once. But if you do it right, once is enough.”

– Mae West

Entrepreneurs willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

– Victor Kiam

The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.”

– Andrew Carnegie

Passion makes perfect.”

– Eugene Biro

The music is all around us. All you have to do is listen.”

– August Rush

There is only one success – to be able to spend your life in your own way.”

– Christopher Morley

Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”

– Steven Schussler

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

Don’t judge each day by the harvest you reap, but by the seeds you plant.”

– Robert Louis Stevenson

The follow-your-gut mentality of the entrepreneur has the potential to take you anywhere you want to go or run you right out of business.”

– Bill Rancic, "The Apprentice"

The less effort, the faster and more powerful you will be.”

– Bruce Lee

You must learn to be still in the midst of activity 
and to be vibrantly alive in repose.”

– Indira Ghandi

Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

– Victor Kiam

Don’t think. Thinking is the enemy of creativity.”

– Ray Bradbury

You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing.”

– Maya Angelou

I may not be able to change what takes place, but I can always choose to change my thinking.”

– Michelle Sedas

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”

– JFK

My job is my hobby. I come to work to play.”

– Uli Becker, president, Reebok International

Life shrinks or expands in proportion to one’s courage.”

– Anais Nin

If you want to be busy, keep trying to be perfect. If you want to be happy, focus on making a difference.”

– Lisa Earle McLeod

Just don’t give up trying to do what you really want to do.
 Where there is love and inspiration, I don’t think you can go wrong.”

– Ella Fitzgerald

In the middle of difficulty lies opportunity.”

– Albert Einstein

We are all of us born with a letter inside us, and that only if we are true to ourselves, may we be allowed to read it before we die.”

– Douglas Coupland

To follow, without halt, one aim: There’s the secret of success.”

– Anna Pavlova

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

Practice kindness all day to everybody and you will realize you’re already in heaven now.”

– Jack Kerouac

The world I believed in, back in my most innocent, uninformed, childish mind—is real.”

– Martha Beck

Don’t sit down and wait for the opportunities to come. Get up and make them!”

– Madam C.J. Walker

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

We make a living by what we get; we make a life by what we give.”

– Winston Churchill

It is possible to fail in many ways…while to succeed is possible only in one way.”

– Aristotle

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

To find what you seek in the road of life, leave no stone unturned.”

– Edward Bulwer Lytton

Don’t wait for someone else to lead you to your right life; that privilege—and responsibility—is yours alone.”

– Martha Beck

There’s nowhere you can be that isn’t where you’re meant to be…”

– John Lennon

Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”

– Steve Jobs

We need to learn to set our course by the stars, not by the lights of every passing ship.”

– General Omar Bradley

Letting go of expectations is a ticket to peace. It allows us to ride over every crisis—small or large—like a beach ball on water.”

– Martha Beck

He who wants to tear down a house must be prepared to rebuild it.”

– African Proverb

Do you have the desire to create something new; the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?”

– Steven Schussler

It is not in the stars to hold our destiny but in ourselves.”

– William Shakespeare

No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

When the power of love overcomes the love of power, the world will know peace.”

– Jimi Hendrix

We are not meant to resolve all contradictions, but to live with them and rise above them.”

– William Blake

It is easier to fight for one’s principles than to live up to them.”

– Alfred Adler

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

Acknowledging the good that you already have in your life is the foundation for all abundance.”

– Eckhart Tolle

If you do not tell the truth about yourself
, you cannot tell it about other people.”

– Virginia Woolf

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