• May 2014

Are You Ready to Have Some Serious Fun?

When it came to having serious fun, actor Paul Newman did it with style. A prankster known for his sly sense of humor, Newman famously said of his blockbuster hit company, Newman’s Own:

“It has all been a bad joke that just ran out of control. I got into food for fun, but the business got a mind of its own. Now—my good Lord—look where it has gotten me. My products are on supermarket shelves, in cinemas, in the theater. And they say show business is odd.”

Having generated more than $400 million since it was founded in 1982, the company gives 100 percent of after-tax profits from the sale of its products to the Newman’s Own Foundation, whose motto is: “Give it all away.” True to the cause, it annually gives away millions to nonprofit groups.

One of those beneficiaries is the SeriousFun Children’s Network, also founded by Paul Newman, where his daughter Clea is currently the senior director and spokesperson. “Our global community of 30 camps and programs offers residential camp and outreach experiences for children with serious illness and their families,” she explains. “My father would be so proud.” What is it like carrying on her dad’s legacy? We traveled to SeriousFun HQ in Westport, CT, to find out. Scroll down for our Q&A with Clea.

Indeed, “Paying It Forward” is our goal this month. The May issue of Be Inkandescent magazine begins an eight-month tribute to companies, authors, artists, organizations, and entrepreneurs who embody the essence of our “8 Steps to PR Success,” the core of our book, PR Rules: The Playbook.

We know from experience that supersizing your small business starts at the end. Meaning you have to know what your end goal is, and then work backwards to create the map that will get you there—often a vision board, but always a strong strategy that you can follow methodically to work toward and achieve your long-term goals.

So we start at the end with Step 8: Pay It Forward.

We hope you’ll be open to the possibilities and be inspired by the 20 articles in this issue, which are guaranteed to give you the grins, including:

  • Crayons Rock! Or they did until the day a boy named Duncan wanted to draw, and his crayons went on strike. In our May Book of the Month, you’ll find a sweet reprieve from the serious side of life, courtesy of Drew Daywalt and Oliver Jeffers’ clever book: The Day the Crayons Quit.
  • Ever wonder what the country’s founders were really like? For an up-close and personal look, don’t miss our Q&A with prolific history author Thomas Fleming, who shines a light on The Intimate Lives of the Founding Fathers.
  • What do handstands and marketing have in common? Take a deep cleansing breath and check out Andrea Allen’s yoga-inspired, business-savvy ideas as she explains how to Yogify Your Business. Marketing also rules for BizQuiz expert Tara Palacios, who explains why Location, Location, Location is yesterday’s news.

Did you know that playing with your friends, laughing, and feeling better about yourself are good for you? Of course it is! And now there’s proof, thanks to a study SeriousFun commissioned from the Yale Child Study Center, which showed that resilience indicators—such as possessing positive coping strategies, reducing illness-related stress, and making kids feel happy—all significantly improved following camp.

So take a page from Paul Newman’s Playbook: “Kick back, have fun, and raise a little hell.”

Now go out there and play it forward. — Hope Katz Gibbs, publisher, Be InkandescentAuthor, PR Rules: The Playbook

The Fun of Playing It Forward

ENTREPRENEUR OF THE MONTH: MAY 2014

Clea Newman: Senior Director of External Affairs
SeriousFun

Founded in 1988 by her dad, actor Paul Newman, Clea Newman has been heading up the SeriousFun Children’s Network since 2013. The growing global community of independently managed and financed camps and partnership programs has served 440,000 children and families from over 50 countries, free of charge.

We traveled to SeriousFun’s HQ in Westport, CT, to talk to Newman and her team of directors about the organization’s 30 worldwide initiatives, including 14 full-member camps, 13 Global Partnership Programs, and three new camps in development.

Be Inkandescent: You came aboard SeriousFun in January 2013 to work as part of the team to raise money to support SeriousFun camps and programs around the world. You also serve as a spokesperson for the organization, helping to elevate awareness of the brand and advance your father’s legacy. It’s an amazing program. Do you think this is what your dad envisioned when he founded the organization?

Clea Newman: I think he dreamed we would get this big. His initial brainstorm came after he started the Newman’s Own Foundation and received scores of letters asking for help from parents of children with serious illnesses. Tax rules prohibited him from making donations directly to individuals, so he pondered other ways to help these families. True to his famous portrayal of outlaw Butch Cassidy, he decided to establish a camp where kids could retrieve some of their lost childhood and “raise a little hell.”

Be Inkandescent: What better place to fire up the imaginations of youngsters than a village scene right out of the Wild West?

Clea Newman: Absolutely! He built the first camp in record time and dubbed it The Hole in the Wall Gang Camp, envisioning it would be a place where the bandits from his film Butch Cassidy and the Sundance Kid would find a refuge from the outside world. We welcomed 288 kids the first summer we were open. As of this year, we’ll have served nearly half a million.

Be Inkandescent: The organization has also gone global. We learned about that initiative during our interview with Global Partnership Program Director Alyson Fox. What is your perspective on the camps abroad, and how they are similar and different from the US camps?

Clea Newman: What is extraordinary about each camp is that it takes on the culture and essence of the community. So the camp in Hungary looks different from the one in Connecticut, and that looks different from the one in Israel. And the camp in Connecticut is different than the camp in California.

What’s the same about them all is that when you drive up, you are enveloped in the love, passion, and nurturing that oozes from the staff. Everybody who works with SeriousFun is incredibly dedicated to the kids—and determined to make sure they have a wonderful experience. It makes me feel weepy when I think about it, because every time I step inside a SeriousFun camp, I know I’m a part of something bigger, and significantly better, than myself.

Be Inkandescent: What is also extraordinary about the SeriousFun camps is that they are free of charge to all the campers. How is that model sustainable?

Clea Newman: We have annual fundraisers, including the one we hosted on April 2 that raised $1.8 million. My dad set it up as a free service because he felt so privileged in his life, and he wanted to share his luck, and his love. He also knew that families with ill children were struggling with all types of issues that make life hard, so he wanted to give them a reprieve from some of their worries. Camp is an ideal place to let the stress of life fall away because there is no stigma of illness, no concern that a child isn’t fitting in because they are sick, and no worry about money. They are simply allowed to be kids.

Be Inkandescent: In this month’s Research column we share the study you did with the Yale Child Study Center that found “when kids attend a SeriousFun camp, they showed improved confidence, higher self-esteem, a greater sense of independence, and increased interest in social activities.”

Clea Newman: It was great to see the data confirm what we’ve seen since 1988. What the kids tell us is the camp is life changing for them, because they play, climb, swim, paint their faces—and sometimes their bald heads—and they laugh! Most importantly, camp gives them the energy to keep fighting.

Don’t stop now! Read more about Clea Newman’s organization, and what she learned growing up with actors and activists Paul Newman and Joanne Woodward in May’s Tips for Entrepreneurs.

Play It Forward: Follow These Tips From SeriousFun Director Clea Newman

TIPS FOR ENTREPRENEURS:
MAY 2014

ACTIVIST CLEA NEWMAN SHOWS US HOW TO PLAY IT FORWARD

The youngest daughter of the legendary acting couple Paul Newman and Joanne Woodward, Clea Newman inherited her parents’ commitment to giving back.

She started her philanthropic endeavors by working for three years on the development team at The Hole in the Wall Gang Camp, the first SeriousFun camp that her father founded in 1988.

In January 2013, Clea joined SeriousFun Children’s Network as senior director of External Affairs. She also works as part of the advancement team to raise money to support SeriousFun camps and programs around the world.

In addition, Clea serves as a spokesperson for the organization, helping to elevate awareness of the brand and advance the legacy of her father and SeriousFun founder Paul Newman. Additionally, Clea is building a Legacy Giving Program and an International Board of Governors chaired by her mother.

Prior to joining the SeriousFun team, Clea served on the SeriousFun board of directors, where she was the chair of the Development Committee. She continues to sit on the boards of various nonprofits, including The Newman’s Own Foundation, The Gillen Brewer School, Fauna & Flora International, and the EQUUS Foundation.

For seven years, she was the director of development at Giant Steps School in Southport, CT, a private school for students between the ages of 3 and 21 years old who are diagnosed with Autism Spectrum Disorders or other neurological impairments. While there, Clea spearheaded the school’s Next Steps Developmental Center, Connecticut’s first multidisciplinary center for children and adults with autism and other related neurological disorders. The center is dedicated to comprehensive clinical care, and diagnostic and case-management services.

A serious horseback rider since the age of 6, Clea is still an avid rider competing in show-jumping events throughout the United States. Clea holds a BA from Sarah Lawrence College and resides in Fairfield, CT, with her husband, Kurt Soderlund.

Scroll down for our Q&A.Hope Katz Gibbs


MASTERING THE ART OF GIVING BACK

Be Inkandescent: Clea, you obviously inherited your parents’ desire to give back. Prior to joining the SeriousFun team, you worked with kids who are autistic at the Giant Steps School, and you also sit on the boards for other philanthropic organizations. What inspires you?

Clea Newman: From a very early age, my parents instilled in us that when you come from privilege, your job is to give back. We were incredibly lucky to have two very loving parents who were very successful in what they did. They gave us all the opportunities in the world. In turn, they helped us realize that no matter what your job was, no matter what your career was, your life’s work should be to give to people who are less fortunate—or to animals that were less fortunate, or to give back to the environment. Whatever your passion was didn’t matter; the key was to give back.

Clearly, my parents walked their talk. But they didn’t just throw their money at things. They gave their time and their energy, and I thought that that was also a great lesson for us. You don’t just send a check (although that’s a great thing to do, as well). Truly getting engaged in things doesn’t just make you feel good—it makes you feel like a whole person.

And what’s great is that this lesson didn’t just stick to my siblings and me. My parents’ philosophy of giving has expanded to include our friends, and the friends of our friends.

Be Inkandescent: The idea for the SeriousFun Children’s Network grew out of your dad’s creation of Newman’s Own and the Newman’s Own Foundation. But initially, he hadn’t planned on getting into the food business. How did he become an entrepreneur?

Clea Newman: My father was known for being a crazy prankster, so you never quite knew what he’d do next. That was true of the Newman’s Own brand, which started because he used to make salad dressing and give it as a gift at Christmas to his very close friends. When he was travelling and making films, he would find antique bottles to put the dressing in, or he’d use empty wine bottles. It was really wonderful.

And it was so delicious that come January, all of his friends would be knocking on the door asking if they could have more salad dressing. We had a friend who owned these huge supermarkets and he said: “Paul you should really think about selling this salad dressing.” He said he would never do that for profit, but his friend was insistent, saying: “Well I think you should put your face on the label,” and he kept pressing it. So Dad said: “The only way I would do that is if I gave all the profits to charity.”

Soon after, he and his good friend, screenwriter A. E. Hotchner, put in $20,000 apiece, and Newman’s Own was born.

Be Inkandescent: We talked about the origin of the camps earlier in our interview. Is there any more to the story?

Clea Newman: It was definitely his luck and good fortune that made him want to move forward on starting the first Hole in the Wall Gang Camp. But I remember that there was another piece of the puzzle. We had a very close friend of the family who got sick, and we all spent a fair amount of time in and out of the hospital visiting him.

In those days there wasn’t a separate pediatric wing except in large hospitals, and during his visits my father saw all these children in the hospital and felt badly that they were missing out on all the things his children were getting to experience—like camp. In the end, I think he was inspired by the combination of feeling truly lucky in life and seeing these kids who were struggling even to connect to people besides doctors, adults, needles, and treatments. He wanted to create a place where kids could just be kids and be rejuvenated.

Be Inkandescent: Did he spend much time at the camps once they took off?

Clea Newman: He spent a lot of time at camp. For him it was truly a haven because the kids didn’t really know him as a movie star. I think most of the younger kids at camp knew him more for the Newman’s Own products, or from when he played Doc Hudson in the movie, Cars.

At camp, he could be himself. And he was kind of a big kid. He would go fishing with the kids, and sit in the mess hall and eat with them and have food fights—just whatever he wanted to do. He also loved being in these amazing performing nights. He simply enjoyed himself and loved being with the kids.

Be Inkandescent: Talk a little bit more about your career.

Clea Newman: Initially, I wanted to be a doctor but I’m terrified of needles, so that didn’t work. Then I wanted to be a lawyer. And then I was going to work in Wall Street, because for some weird reason I had a math and science gene, which no one can understand in my family. But while I was in transition from one thing to another, my dad asked me to help out at Newman’s Own.

I’m not sure if he did it on purpose or not—if he saw something in me that I didn’t see. The bug bit me almost immediately. I spent a little over a year helping to do research to learn about some of the organizations that requested funding from Newman’s Own. The amazing things people are doing all over the world and how they are giving back blew me away. One person can really make a difference. Ten people can make even more of a difference, and it really opened my eyes at a pivotal time in my life. I grabbed on to that.

I got to work with the first camp when it first opened. Then I went off and did my own thing because I’m a horseback rider and I ended up working with Pegasus Therapeutic Riding for 10 years. That’s how I got interested in working with kids who have autism. Initially, our program focused mainly on children with physical issues, and increasingly we were riding more children on the autism spectrum. Soon after, I got involved with the Giant Steps School, and I was truly inspired by the families.

Then when my father got sick and wanted me to help continue his legacy, and be involved in it in a more significant way, I took a spot on the board of SeriousFun. After he passed, I spent so much time participating in his legacy because it’s what I really wanted to do. I gave up my job at Giant Steps, which was very difficult for me to do, but I decided to focus full-time on this. It’s great. I love coming to work every day.

Be Inkandescent: What are your goals for the future?

Clea Newman: I think my goals are the same as every staff member and every volunteer and doctor and nurse: I want to provide this program for every child who wants it, all over the world. It’s mind blowing to see how much it has expanded already.

I think the passion people show for our programs is equally inspiring. If you want to get involved, get involved. If you want to support us financially—we could always use the help. It takes $70 million each year to provide all these camps around the world. Get out there and volunteer. Long-term, this is the kind of thing that feeds your soul. Whenever I’m having a bad day, I get in the car and go to camp. That experience can hold me for a whole month. It does the same for everyone. And I think that every day my father is looking down and feeling good about it.

For more information, visit www.SeriousFunNetwork.org.

Pain is inevitable. Suffering is optional.”

– Dalai Lama

Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”

– Groucho Marx

Simplicity is the ultimate sophistication.”

– Leonardo da Vinci

Life shrinks or expands in proportion to one’s courage.”

– Anais Nin

You must have chaos within you, to create a dancing star.”

– Frederic Nietzsche

A diamond is a lump of coal that stuck with it.”

– Norwegian proverb

A warrior cannot complain or regret anything. His life is an endless challenge, and challenges cannot possibly be good or bad. Challenges are simply challenges.”

– Carlos Castaneda

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

To find what you seek in the road of life, leave no stone unturned.”

– Edward Bulwer Lytton

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

Our deepest wishes are whispers of our authentic selves. We must learn to respect them. We must learn to listen.”

– Sarah Ban Breathnach

Ripeness is all.”

– William Shakespeare

A man without a smiling face
 should not open a shop.”

– Chinese Proverb

Part of your destiny is to live in the zone of maximum satisfaction.”

– Martha Beck

Luck is what happens when preparation meets opportunity.”

– Seneca

Anything not worth doing well is not worth doing.”

– Warren Buffett

The only way to compel men to speak good of us is to do it.”

– Voltaire

Inspiration and genius — one and the same.”

– Victor Hugo

Tolerance and patience should not be read as signs of weakness. They are signs of strength.”

– The Dalai Lama

I don’t do very well without fear. There needs to be a part of me saying, ‘That’s going to fail,’ so I can prove myself wrong.”

– Harry Potter's Daniel Radcliffe

Do you believe it is important to give back some portion of your wealth to support charitable causes?”

– Steven Schussler

Don’t judge each day by the harvest you reap, but by the seeds you plant.”

– Robert Louis Stevenson

The goal of Life is to make your heartbeat match the beat of the universe, to match your nature with nature.”

– Joseph Cambell

Nothing is a mistake. There’s no win and no fail. There’s only make.”

– Corita Kent

That which does not kill us makes us stronger.”

– Friedrich Nietzsche

It is easier to fight for one’s principles than to live up to them.”

– Alfred Adler

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

Do you have the desire to create something new; the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?”

– Steven Schussler

Nothing in the world can take the place of persistence.”

– President Calvin Coolidge

Everyone is a mirror image of yourself—your own thinking coming back at you.”

– Byron Katie

Passion makes perfect.”

– Eugene Biro

What would you attempt to do if you knew you could not fail?”

– Magical

My job is my hobby. I come to work to play.”

– Uli Becker, president, Reebok International

The quality of your life is directly related to the amount of uncertainty you can comfortably live with.”

– Tony Robbins

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’”

– Brian Tracy

My task is really not to change myself but to become familiar with who I am.”

– Maureen Cook

A great secret of success is to go through life as a man who never gets used up.”

– Albert Schweitzer

Just don’t give up trying to do what you really want to do.
 Where there is love and inspiration, I don’t think you can go wrong.”

– Ella Fitzgerald

‎No one is useless in this world who lightens the burden of another.”

– Charles Dickens

With ordinary talents and extraordinary perseverance, all things are attainable.”

– Sir Thomas Fowell Buxton

I was taught at a very young age that you can do whatever you want to, but you have to make it happen — not just talk about it.”

– Kathleen Jo Ryan

Women once had the goal of being Superwoman; I think most of us now simply strive to have a super day.”

– Author, Activist Lee Woodruff

We are all of us born with a letter inside us, and that only if we are true to ourselves, may we be allowed to read it before we die.”

– Douglas Coupland

If you think you are too small to make a difference, try going to sleep with a mosquito in your room.”

– A wisdomism

If you were independently wealthy and never had to work a day in your life, would you still choose to spend your time attempting to become a successful entrepreneur?”

– Steven Schussler

You may ask me for anything you like except time.”

– Napoleon

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