• July 2015

The Business of History

“Tell me and I forget. Teach me and I remember. Involve me and I learn,” said Benjamin Franklin, whose undeniable genius, ingenuity, and wisdom helped shape the nation we live in today.

This month, we say cheers to the courage and determination of all of America’s Founding Fathers and Mothers, whom we also have the privilege of honoring and promoting through David Bruce Smith’s Grateful American™ Foundation — an organization for which Inkandescent Public Relations has been the executive producer since 2013.

Dedicated to restoring enthusiasm in American history, the Grateful American™ Foundation uses multimedia tools — including an online magazine, a TV channel featuring videos for kids and adults, a monthly radio program, and books — to shine a spotlight on the nation’s top presidential and historic homes, whose programs and tours aim to raise the nation’s history IQ.

“The Grateful American™ Foundation is the hub in the middle of the wheel of the nation’s top organizations that celebrate American history,” says Smith, an author and publisher based in Washington, DC. Since July 4, 2014, Smith has taken his audience inside such national treasures as George Washington’s Mount Vernon and President Lincoln’s Cottage, the Smithsonian’s National Museum of American History, the New-York Historical Society, and dozens more.

The inspiration for the title of the Grateful American™ Foundation came from his father, Robert H. Smith. “He always referred to himself that way, and I admired that. The DC community and this country have been good to my family, and he never forgot it. I haven’t either. This is my way of giving back.”

As our way of giving back, we celebrate the Independence Day issue of Be Inkandescent magazine with a Q&A with one of the great American sculptors of our age — Ivan Schwartz of StudioEIS. The artworks that he and his family create grace the grounds of nearly every presidential and historic home in the country.

From the statue of Honest Abe and his horse, Old Bob, standing proud at President Lincoln’s Cottage in DC (shown here), to the much-touched bronze of Thomas Jefferson at Monticello, and the iconic statue of George and Martha Washington at Mount Vernon, Schwartz and his team are prolific and talented. It was a pleasure for David Bruce Smith and me to interview him last month at his studio in Brooklyn, NY.

Scroll down for our Q&A, and click Play to watch our video below.

Also in this issue:

  • Historian Dr. Allida Black shares Eleanor Roosevelt’s belief that “Tomorrow Is Now” by allowing us to run the essay she wrote for the introduction of Roosevelt’s book — a page-turner that is as relevant today as it was when it was published in 1962. Don’t miss their Leadership lessons.
  • George Washington University professor Dr. Faye Moskowitz shares her take on Cokie Roberts’ new book, Capital Dames.
  • We introduce you to Nick Bunker, winner of the 2015 Washington Book Prize for his original take on the Boston Tea Party in the new tome, Empire on the Edge.

  • And our newest columnist, Chef Ann Butler, offers four recipes to cook up with your kids on July 4 — including two tasty creations courtesy of the James Beard Foundation’s Better Burger Project, as well as a side of easy-to-make sweet potato fries, and a beautiful Fruity American Flag. Find out how Chef Ann teaches kids to cook — so they will be well-fed, heart-smart, and healthy for life.

In celebration of all of our gifts and freedoms as Americans, the editorial staff at Be Inkandescent magazine leaves you with this parting thought from Thomas Jefferson, who said: No government ought to be without censors; and where the press is free, no one ever will.

Happy Birthday, America! — Hope Katz Gibbs, publisher, Be Inkandescent magazine • Founder, Inkandescent Public Relations

Ivan Schwartz Is Sculpting History

JULY 2015: THE FACE OF AMERICA

For years, sculptor Ivan Schwartz and his team have been carving 3-D replicas of the nation’s most famous figures. Now, we shine a light on the man who brings the legends to life.

By Hope Katz Gibbs, Publisher, Be Inkandescent and
David Bruce Smith, Founder Grateful American™ Foundation

American sculptor Ivan Schwartz is a painter and inventor who has always been interested in what lies in his peripheral vision. That perspective is incredibly clear when you’re here in his fantastic Brooklyn studio, StudioEIS.

The initials reflect the fact that StudioEIS is a family affair (the E is for Ivan’s brother, Elliot Schwartz (pictured above, left). They also work with their sister, Debra Schwartz, whom they credit with keeping the studio running smoothly.

Last month, we toured StudioEIS and talked with the sculptor about his past and what he envisions for his future. Scroll down for our interview.

And click here to watch the video of our day at StudioEIS.


David Bruce Smith: Tell us what you mean when you refer to looking at the world from a peripheral point of view.

Ivan Schwartz: We try to differentiate between what is real and what people hold in their imagination. For example, if we were commissioned to do a sculpture of George Washington, there is a huge difference between what has been written about Washington — extensive descriptions of his personality, how he smiled a lot and had a great sense of humor, and even liked to dance — and the images we see of him. So the question we ask ourselves is how can we find the real person that is not the construct of those painters, sculptors, and photographers. And that’s what I consider to be peripheral vision: It exists, but you have to mine it.

Hope Katz Gibbs: What made you decide to become a sculptor?

Ivan Schwartz: I think a lot of artists become artists because they were influenced by others. In my case, it was a high school art teacher. He knew I had no interest in all the regular studies that would have pointed me in the direction of a premed degree. Also, I think artists are speculators, and risk takers. They want to challenge themselves with ideas and the possibility of creating something that never existed before. The confluence of those two things shaped me.

David Bruce Smith: The result has been a very diverse portfolio, including sculptures of icons ranging from James and Dolley Madison to Andy Taylor from “The Andy Griffith Show” and Samantha Stephens from “Bewitched.” How did you make the shift from one genre to another?

Ivan Schwartz: We are able to make the transition, I think, because we started the business years ago making portraits. The first set was for the Richard Nixon Library, which was creating a portrait gallery of world leaders. We worked on Soviet leaders Nikita Khrushchev and Leonid Brezhnev, and Chinese revolutionary Mao Zedong, which was cool because all of these peoples were enemies during the Cold War. Those who did work in public spaces took note, and we started getting hired by entertainment venues, architects, and designers whose work is not limited to the literal or allegorical.

Don’t stop now! Click here to read more of the Q&A on the Grateful American™ Foundation website. To improve your History IQ, click here for tips from David Bruce Smith.

How Much US History Do Americans Actually Know? Less Than You Think. The Smithsonian asks David Bruce Smith how we can fix this problem

How much do you know about American history?

A 2008 study by the Intercollegiate
Studies Institute,
which surveyed more than 2,500 Americans, found that only half of US adults could name the country’s three branches of government.

The 2014 National Assessment of Educational Progress
(NAEP) report
found that only 18 percent of 8th graders were proficient or above in US history, and only 23 percent were proficient in civics.

American author and editor David Bruce Smith, founder of the Grateful American™ Foundation, talked with reporter Saba Naseem at Smithsonian magazine recently about his foundation’s efforts to restore a passion for history in kids and adults. Scroll down for excerpts of their interview.


Smithsonian: How did you develop a passion for American History?

David Bruce Smith: I was born loving history. When I was a little boy, my grandfather said I should read biographies — especially about great people like Abraham Lincoln, Thomas Jefferson, and Benjamin Franklin. He believed that knowledge would flow into my young mind and pool into a reservoir of wisdom that I would be able to tap in the future. It was good advice. My mother was also a bibliophile. She kept me supplied with books about everyone from Madame Curie and Winston Churchill to Catherine the Great and Joseph Lister.

Smithsonian: You started the Grateful American™ Foundation in 2014 and the Grateful American™ Book Prize in 2015. What was your inspiration for these, and what do you hope to achieve through the projects?

David Bruce Smith: The Grateful American™ Book Prize for authors of kid-friendly books based on factual events and people in American history was created partially because I was becoming more aware of the multigenerational historical illiteracy in our country. The prize, and our Grateful American™ Foundation, also honors my father, Robert H. Smith, who often referred to himself as a “grateful American.” We are a fortunate family, and because of that, he felt very strongly about giving back. During the last 20 years of his life, he devoted himself to education, and nothing excited him more than to see a child excited about learning — particularly history.

Hopefully, the prize and the Foundation will move kids — and adults — to become more enthusiastic about history via videos, games, and interactive activities.

Smithsonian: What can schools and parents do to foster interest in history for their kids? What are some innovative techniques you suggest?

David Bruce Smith: The onus of making an appreciable shift is — unfortunately — on the teachers, because often, parents have as little historical literacy as their kids. Most importantly: The teacher has to be interesting and imaginative, and he or she should have an educational credential. Class materials should be fun and exciting; all history is, after all, storytelling. Primary and secondary sources should also be included; they would give immediacy to whatever is being studied. And, because funds are scarce almost everywhere, why haven’t more businesses pitched in with resources? The students are their future employees. Better to have an informed workplace than not.

Smithsonian: Do you see this lack of interest in history among kids as a problem in just the United States, or is it a problem worldwide?

David Bruce Smith: I don’t know if history malaise is a worldwide problem. Though it is a prickly issue, it is solvable. It might take 25 years to fix, but slow progress is better than none.

Smithsonian: What books do you recommend for teachers to help kids learn about American history?

David Bruce Smith: Here are some books I recommend:

  • Esther Forbes’ “Johnny Tremain” (Revolutionary War)
  • Louisa May Alcott’s “Little Women” (Civil War)
  • “The Diary of Anne Frank” (World War ll)
  • Margaret Mitchell’s “Gone With The Wind” (Civil War)
  • Mark Twain’s “Huckleberry Finn” (Civil War)
  • Leon Uris’ “Exodus” (World War ll)
  • Irving Stone’s “Those Who Love” (Abigail and John Adams)
  • “Love is Eternal” (Mary Lincoln and Abraham Lincoln)
  • “The President’s Lady” (Rachel and Andrew Jackson)

Smithsonian:: What period of American history is most intriguing to you?

David Bruce Smith: My favorite period is the Civil War. A troubled time, but also a “Second” Declaration of Independence. I believe it was the formal beginning of civil rights, and for the disenfranchised, the eventual Emancipation Proclamation was the first concrete document to push for freedom and equal protection under the laws of the Constitution. Out of all the bad, some good has come — so far it’s been a 150-year search of questioning, questioning, questioning, and trying for the most part to make a better country — even if the way forward has been more of a zigzag than a straight line.

Click here to learn more about David Bruce Smith’s Grateful American™ Foundation.

You don’t love someone because of their looks or their clothes or their car. You love them because they sing a song only your heart can understand.”

– L.J. Smith

When a dog runs at you, whistle for him.”

– Henry David Thoreau

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leon Joseph Suenens

He who knows he has enough is rich.”

– Tao Te Ching

Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

– Victor Kiam

A people who mean to be their Governors must arm themselves with the power which knowledge gives.”

– James Madison

History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside.”

– John F. Kennedy

Destiny is not a thing to be waited for, it is a thing to be achieved.”

– William Jennings Bryan

That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

Spend the afternoon. You can’t take it with you.”

– Annie Dillard

Let yourself be silently drawn by the strange pull of what you really love.”

– Jalaluddin Rumi

Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

– Robert Frost

Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.”

– Steve Jobs

You only live once. But if you do it right, once is enough.”

– Mae West

It is easier to fight for one’s principles than to live up to them.”

– Alfred Adler

I’ve come to confirm that one’s title, even that of president, says little about how well one’s life has been led. No matter how much you’ve done, or how successful you’ve been, there’s always more to do, to learn, and to achieve.”

– Barack Obama

‎Excellence is to do a common thing in an uncommon way.”

– Booker T. Washington

What would you attempt to do if you knew you could not fail?”

– Magical

Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.”

– Martin Luther King Jr.

If it isn’t good, let it die. If it doesn’t die, make it good.”

– Ajahn Chah

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

The best reason to start an organization is to create a product or service to make the world a better place.”

– Guy Kawasaki

Do one thing every day that scares you.”

– Eleanor Roosevelt

Running that first shop taught me business is not financial science; it’s about trading.”

– Anita Roddick, founder, The Body Shop

Never cut what you can untie.”

– Joseph Joubert

A diamond is a lump of coal that stuck with it.”

– Norwegian proverb

Patience and perseverance have a magical effect before which obstacles vanish.”

– John Quincy Adams

A warrior cannot complain or regret anything. His life is an endless challenge, and challenges cannot possibly be good or bad. Challenges are simply challenges.”

– Carlos Castaneda

You have enemies? Good. That means you’ve stood up for something, sometime in your life.”

– Winston Churchill

The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

– Muhammad Yunus

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

Do you have the desire to create something new; the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?”

– Steven Schussler

Friendship is the only cement that will hold the world together.”

– Woodrow Wilson

Life shrinks or expands in proportion to one’s courage.”

– Anais Nin

You must learn to be still in the midst of activity 
and to be vibrantly alive in repose.”

– Indira Ghandi

Great minds discuss ideas. Average minds discuss events. Small minds discuss people.”

– Eleanor Roosevelt

Find somebody to be successful for. Raise their hopes. Think of their needs.”

– Barack Obama

At the center of your being you have the answer; you know who you are and you know what you want.”

– Lao Tzu

Treat the attainment of happiness in the same way an entrepreneur would approach building a business — with a vision, plan, goals, and a systematic approach.”

– Ted Leonsis

Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

– Francesca Reigle

A man without a smiling face
 should not open a shop.”

– Chinese Proverb

Once you find something you love to do, be the best at doing it.”

– Debbi Fields, Mrs. Fields Cookies

When I was younger I thought success was being a star, driving nice cars, having groupies. But today I think the most important thing is to live your life with integrity.

– Ellen DeGeneres

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

I always maintained that the greatest obstacle in life isn’t danger, it’s boredom. The battle against it is responsible for most of the events in the world — good or ill.”

– Dr. Evelyn Vogel, Dexter

A person who learns to juggle six balls will be more skilled than the person who never tries to juggle more than three.”

– Marilyn vos Savant

Try not to become a man of success but rather try to become a man of value.”

– Albert Einstein

Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.”

– Christopher Robin to Pooh

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

Be Inkandescent Magazine's Back Issues

Don’t miss the great advice our entrepreneurs have offered in the past. Click below to view our back issues.