• April 2016

Are You Ready to Get Wild?

What would your business, and life, look like if you lived on the wild side? In this month’s issue of BeInkandescent.com, we explore those possibilities.

Our cover girl is Martha Beck. Considered the first “life coach” by USA Today, she is a Harvard-trained sociologist, best-selling author, and speaker who specializes in helping individuals and groups achieve personal and professional goals. Her work has touched millions, and in our Q&A below you’ll gain insights into how you can use her methods to supercharge.

Also in this issue you’ll find 14 columns to help you take flight, including advice from:

  • Author David Niven, who gives us 365 reasons to look Up!
  • And, you’ll find food for thought with Abel James’ The Wild Diet.

We leave you with this empowering thought from Martha Beck: The power to bring me out of solitude — or to push me back into it — had never belonged to another person. It was mine and only mine.

Here’s to your incredible, indelible, Inkandescent bliss. — Hope Katz Gibbs, publisher • Images by bm.iphone, flickr.com

Life Coach Martha Beck Helps Us Get Our Business Groove on

APRIL 2016: From Utah to Africa, Life Coach Martha Beck Helps Us Find Our Way to Happiness

By Hope Katz Gibbs, Publisher, Be Inkandescent Magazine

Finding Your Way in a Wild New World is just one of several best-sellers that Martha Beck has penned to help millions find their way out of a life that doesn’t feel quite right. (Her newest book — Diana, Herself: An Allegory of Awakening — is available April 25, 2016. Beck’s first foray into fiction, “Diana, Herself” is the first book of the Bewilderment Chronicles trilogy.)

Be Inkandescent magazine had the privilege of interviewing the renowned life coach. Scroll down to be inspired.

Be Inkandescent: Once we have mastered Oneness, as well as the magic of Wordlessness, which you talked about earlier, you explain that the next step is Imagination, followed by the idea of Forming our reality. How can we open a line to this skill that children naturally excel at, and that you say will help us “achieve a level of problem-solving that feels like pure fun and looks like pure genius?”

Martha Beck: Most of our biggest problems come from the misuse of our imagination. We imagine a situation or event someone told us we should want, or we imagine a repetition of our past and so create nothing new.

Real imagination isn’t a product of past experience, but a connection of previously unconnected factors that create something unprecedented, a bit like the genes of two people connecting to create a baby who’s utterly unique. If we become very still inwardly (Wordlessness) and very present with everything around us (Oneness), our nonverbal minds begin to make imaginative leaps into the unknown, creating innovative ideas and solutions.

The best way to learn real imagination is to practice “feeling into” the future. Picture yourself feeling your way through an unfamiliar room in the dark. You may be able to see vague shapes, but generally you’ll learn that something is there, and begin figuring out what it is, by feel.

You’ve done something close to this if you’ve ever groped for a name you’ve temporarily forgotten. You can feel “what wants to happen” as a nudging sensation. Relaxing and allowing your mind to wander will actually help you correctly intuit your next steps.

Be Inkandescent: In Steering by Starlight, you explain how readers can become stargazers. Tell us about that.

Martha Beck: We are all literally made of stardust. Every atom in your body was formed in the belly of a star, then sent out into the cosmos when that star exploded. That’s how elements other than hydrogen come into existence. You can never escape starlight — it is your own life, the field of energy animating the stardust that comprises your body. All it takes to steer by starlight is inner quiet, and attentiveness to your own feelings of tension or relaxation, stress or delight. Your whole being is steering you; only your mind can imagine otherwise. Quiet the mind and you’ll always find yourself guided by starlight.

Be Inkandescent: What are the three stages of steering by starlight?

Martha Beck: First, you blast out of your mental limitations by dissolving your fear-based, ego-driven thoughts. Then you map out your future by telling new, more interesting stories. The map comes to life once you free your imagination. Then you move forward by doing just enough work to solve the problems you encounter. It’s all very exciting.

In other words, today not only can your wildest, least conformist, most genuine self make a living, it may be the only part of you that knows how to thrive. This book is designed to help readers reawaken their innate knowledge about how to thrive in a wild state. Using their innate knowledge is both immensely liberating to their true selves, and their best mindset for succeeding professionally. In addition, it will lead to a professional life that in some way serves other people and the world.

Be Inkandescent: In Finding Your Own North Star, you begin with one of my favorite opening paragraphs: “Right in the middle of my life, I realized that I wasn’t where I wanted to be. It was like I’d wandered off the right path into a very, very bad neighborhood. I don’t even want to remember how scary that space was — makes me feel like I’m gonna die or something. I’m only telling you about it because a lot of good came of it in the long run. I don’t even know how I ended up so far off course. I felt like I was sleepwalking.”

In fact, this passage is actually a modern translation of the first 12 lines of “The Divine Comedy,” which was written 700 years ago. What steps from this book can help our readers?

Martha Beck: For starters, right now make a list of “to do’s” for today, read over each one, and notice how your body reacts. Relaxation means your essential self likes the activity, tension means it doesn’t. Start choosing to do a little more of what makes you relax, and a little less of what causes tension.

Next, notice where you think you “can’t” do things you like, or you “have to” do things you hate. Question those beliefs: They are almost certainly wrong.

Third, name the invisible people who make you think you “have to” do things you hate (your parents, peer group, paparazzi, or whoever), and get them out of your mind using therapy, coaching, horse tranquilizers, explosives, or whatever else you can manage without doing too much harm. Repeat until life is perfect.

Be Inkandescent: The book also features the “emotional compass.” How can this be helpful to us at work?

Five Ways to Claim the Wild, Wonderful Life of Your Dreams

By Hope Katz Gibbs, Publisher
Be Inkandescent Magazine

“How the hell did you get here? What the hell are you going to do now?” These are the questions that Martha Beck asks — and helps readers answer — in “Finding Your Way in a Wild New World,” her book about how to create the life you want.

To begin, Beck suggests we locate our “inner rhinoceros.” She explains: “It’s the one thing that so fulfills your life’s real purpose that if someone told you, ‘it’s right outside — but watch out, it could kill you!’ — you’d still run straight out through the screen door without even opening it. Barefoot.”

Does anything pop to mind? Whether you are shaking your head “yes” or “no,” Beck believes that you do know what your rhino is, but you may not yet know that you know, because, she insists, “the part of you that clearly sees your right life is your true nature, and it doesn’t talk much. But it will awaken in you such happiness that you’ll want it to return again and again.”

Once you figure out what constitutes the thing that makes you tick, your best bet for living happily and prosperously is to go interact with it, says Beck: “Maximum positive attention (the most valuable resource in this wild new world) comes from being absolutely yourself, operating from your true nature, to connect with the true nature of people, animals, plants, and situations.”

Think this sounds like bunk? Beck knows there are plenty of naysayers out there. But her perspective is provocative: “The pace of technological and social change has reached what statisticians call ‘the knee of the curve’ in an exponential growth pattern. That means that, after many centuries of slow progress from basic fire-making to the Industrial Revolution, we are now inventing more powerful technologies at such a pace that soon the human brain won’t be able to keep up with the machines it has built.

“Even professional futurists have no idea what the world will look like in the coming decades, though they do highlight a few key trends that will almost certainly continue.”

Beck believes these include the following:

  1. Individuals now have the power to do things that at any earlier point in human history, only large organizations like governments and corporations could do — such as getting information to billions of people.
  2. The means for achieving objectives like this are becoming cheaper, more accessible, and more ubiquitous each day.
  3. Knowledge is no longer power, because knowledge is no longer scarce. What is scarce is human attention. Directing human attention is the way people trade good and services — thus how they survive financially — in the wild new world.
  4. The qualities that capture positive attention these days aren’t slickness, blandness, and mass consensus (boring), but authenticity, inventiveness, humor, beauty, uniqueness, playfulness, empathy, and meaning (interesting).
  5. The most scarce, most coveted resources aren’t high-tech machines or highly developed cities, but “unspoiled” places, people, animals, objects, and experiences.

So what are the four important questions?

Ask yourself:

1. What am I feeling? When you answer this question, start with physical sensations and move on to emotions. Concepts like “I should be nice” or “Bob is an idiot” aren’t feelings; they don’t count. Guilt and frustration are feelings associated with these concepts; they should be your focus.

2. Why am I feeling this way? This may lead your attention to something that needs to change in your environment, or to a story you’re telling yourself about a past or present situation. This is what emotion is for: to lead your conceptual mind into awareness of a situation and how it’s affecting you.

3. What will it take to make me happy? Make sure you talk about general conditions, not specific things you want specific other people to do. “Bob must love me” is a no-win proposition; “I must have love” is a foundation for positive action.

4. What’s the most effective way to get what I want? This is where you can use the creativity exercises in the book to great advantage. Also, it’s where you can benefit most from advice from a friend, therapist, or life coach. If you can ask and answer these questions as you move through every day, you’ll quickly move into the best possible life situation for you — which may be nothing like the best situations for me. Your emotional compass is set to serve you and you alone!

How can you identify and heal your true nature to create the life you want?

We asked Beck to shine some light on these topics, and more. Following is our Q&A with the life coach.


Be Inkandescent: Your books helps guide people through their personal and professional transformations, which you call “technologies of magic.” Tell us how you define this term, and why it’s fundamental.

Martha Beck: Arthur C. Clarke wrote that “any sufficiently advanced technology is indistinguishable from magic.” So to a rainforest shaman, an iPod looks like magic, and to us, his ability to create psychoactive medications by listening to plants “singing” looks like magic. Our technology is about learning to make silicon chips, his is about learning to hear plants. Don’t believe in his technology? See if his medications work.

The premise of this book is that in the process of becoming the most materially successful culture in history, we forgot much of the ancient “technologies” that our ancestors used to live in harmony with nature. We have been very successful in terms of making stuff, but we’re not so successful at making ourselves happy, or caring for the planet on which our survival depends. I believe we can use the best of our culture (the magic of technology) and the best of less-materialistic traditions (the technologies of magic) to create lives and communities that are simultaneously technically advanced and conducive to the health of our psyches, our bodies, and our natural environments. This starts within each individual, so to some extent, “Finding Your Way in a Wild New World” is a self-help book. But it’s designed to take people beyond healing their own lives, and on to healing other people, beings, places, and situations.

Be Inkandescent: Given that some business people aren’t used to the concept of “magic” yet, what’s the best way to impart your teachings to the skeptical or the ultra-logical?

Martha Beck: I actually don’t believe in magic, and neither did any of the people I found who could do magical-looking things. Our own physicists describe a reality in which every physical thing is actually a field of energy, “entangled” with other fields of energy that may be millions of miles away, and communicate with one another faster than the speed of light. Reading the work of great physicists is more mind-blowing than the strangest ghost story. There’s a monkey at Duke University who can control a robot in Japan simply by imagining that she’s moving her own body!

Despite all this, most of us still hang onto the Newtonian view of ourselves as unrelated, solid bodies clunking around in space. Be skeptical, but be skeptical in the best tradition of the scientific method. Follow modern physics, which will rock your worldview. Test the claims of anyone who says he or she can do “magic.” Believe what works, throw out the rest. There is nothing that can’t be explained by science. And there’s a tremendous amount of reality that science has not yet explained. Go there.

Be Inkandescent: Now let’s talk about the specifics of the book. In each of its four parts, you teach readers how to “chart a course through the wild new world using Wordlessness, Oneness, Imagination, and Forming.” Let’s tackle each, starting with the power and importance of Wordlessness. Why is this important, and what are some tips to help our readers accomplish this state, which shifts consciousness out of the verbal part of our brains?

Martha Beck: The verbal part of the brain, which is what we’re taught to focus on almost to the exclusion of all other things, is relatively new to evolution, and full of “bugs.” It’s like a first version of a software program that was rushed to market. The nonverbal portions of the brain are much larger, more powerful, and less prone to error. Dropping out of language and into an awareness of the information coming from the rest of the brain is the first step in creativity, connection, and problem-solving. There are many methods we can use to do this — too numerous to mention here. You can always read the book!

Be Inkandescent: Next, tell us more about Oneness, which enables us to sense the interconnection between our own consciousness and beings that are seemingly unconnected to us. How can we accomplish this in our daily work lives? And how can Oneness help us find and embrace the professional lives we want?

Martha Beck: Oneness is not only the way all mystics perceive reality, but the way we all function in the moments we forget to stay locked in mental stories. Another word for it is “love,” but that’s so misused I want to be careful using it. The moment we slip out of language and into the larger supercomputer of the nonverbal brain, we notice that things we saw as separate from us are actually parts of ourselves.

Neuroscientists now know that our brains are continuously creating new areas that correspond, for example, to the tools we use — a part of your brain is now operating your watch, your car, your clothing, as if these things are part of your body. When we let ourselves feel “one” with anything or anybody, a real connection is created between our consciousness and that supposedly separate entity. This is where we get to the limit of the Newtonian view — but our science and ancient traditions keep telling us it’s true.

As long as we’re able to sense our connection with things, we really can send and receive information through that connection. We’re all wireless communication devices communicating through a field of energy. We can learn to use that reality to function better in every area of our lives.

Be Inkandescent: You have a strong and growing coaching program. Tell us about how that works, who can apply, how many Martha Beck-certified coaches there are currently — and how it feels to have so many members of your “team” helping people achieve the lives they desire.

Martha Beck: By some process I don’t understand, the most amazing people on earth have joined our tribe of coaches. These people become incredibly amazing as they clean out their own lives and minds during their training (we operate under the premise that we must “live it to give it,” so coaches get good and clear). Anyone who really wants to can join us; just check it out at marthabeck.com and see if resonates with your essential self. We teach simple but extremely powerful tools to help people get out of their own way and create lives that are a perfect fit to each person’s sense of destiny.

Right now we have about 350 coaches (if you think that’s a lot, consider that it’s only about one coach for every million Americans, not to mention the rest of the world). I am literally reduced to tears of gratitude every time I really think about this tribe of clear, bright, powerful, loving people.

If you want to hang onto your interior clutter — your addictions, your fears, your general denial — you’re not going to like it and you shouldn’t sign up. But if you’re ready to follow your own North Star and the coach-training program feels enticing, jump right in! The water is awesome!

Be Inkandescent: We can’t thank you enough for taking the time to be our Entrepreneur of the Month. We wish you the very best in all of your endeavors, and look forward to reading your monthly columns in O, The Oprah Magazine.

For for information about Martha Beck’s books, insights, and coaching program, visit www.marthabeck.com.

Women once had the goal of being Superwoman; I think most of us now simply strive to have a super day.”

– Author, Activist Lee Woodruff

You’ve got to be willing to crash and burn. If you’re afraid of failing, you won’t get very far.”

– Steve Jobs

A warrior cannot complain or regret anything. His life is an endless challenge, and challenges cannot possibly be good or bad. Challenges are simply challenges.”

– Carlos Castaneda

Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

– Victor Kiam

There is little success where there is little laughter.”

– Andrew Carnegie

Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”

– Groucho Marx

I have spent a good part of my life convincing people that a blank sheet of paper is the greatest opportunity in the world, and not frightening at all.”

– Marty Skler, executive vp, Walt Disney Imagineering

When I was younger I thought success was being a star, driving nice cars, having groupies. But today I think the most important thing is to live your life with integrity.

– Ellen DeGeneres

Ambition is the germ from which all growth of nobleness proceeds.”

– Thomas Dunn

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

When I dare to be powerful—to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”

– Audre Lorde

Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”

– Steve Jobs

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


– Roy Ash, co-founder of Litton Industries

When you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.”

– Theodore Roosevelt

Persist and persevere, and you will find most things that are attainable, possible.”

– Lord Chesterfield

In the middle of difficulty lies opportunity.”

– Albert Einstein

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

– John Quincy Adams

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.”

– Steve Jobs, Apple, Inc.

I find out what the world needs, then I proceed to invent.”

– Thomas Edison

Change is a math formula. Change happens when the cost of the status quo is greater than the risk of change.”

– Alan Webber, author, "Rules of Thumb"

When a dog runs at you, whistle for him.”

– Henry David Thoreau

Pain is inevitable. Suffering is optional.”

– Dalai Lama

The only way to compel men to speak good of us is to do it.”

– Voltaire

To follow, without halt, one aim: There’s the secret of success.”

– Anna Pavlova

Always be on the lookout for the presence of wonder.”

– E.B. White

If you want to be busy, keep trying to be perfect. If you want to be happy, focus on making a difference.”

– Lisa Earle McLeod

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

Whosoever knows how to fight well is not angry. Whosoever knows how to conquer enemies does not fight them.”

– Lao Tzu, Tao Te Ching

The gem cannot be polished without friction; nor man perfected without trials.”

– Chinese proverb

Almost anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.”

– Andy Sernovitz

I will pay more for the ability to deal with people than any other ability under the sun.”

– John D. Rockefeller

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

You take your life in your own hands, and what happens?
 A terrible thing: no one to blame.”

– Erica Jong

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

Our deepest wishes are whispers of our authentic selves. We must learn to respect them. We must learn to listen.”

– Sarah Ban Breathnach

‎That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

Do you believe it is important to give back some portion of your wealth to support charitable causes?”

– Steven Schussler

It is to no purpose to turn away from the real nature of the affair because the honor of its elements excites repugnance.

– Carl von Clausewitz, On War

No longer talk at all about the kind of man a good man ought to be, but be such.”

– Marcus Aurelius Antoninus

Remove those ‘I want you to like me’ stickers from your forehead
and, instead, place them where they truly will do the most good—on your mirror.”

– Susan Jeffers

Success is about finding a livelihood that brings joy, self-sufficiency, and a sense of contributing.”

– Anita Roddick

The best hobbies are the ones that take us furthest from our primary occupation.”

– Dr. Evelyn Vogel, Dexter

Entrepreneurs willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

– Victor Kiam

The true entrepreneur is a doer, not a dreamer.”

– Nolan Bushnell, founder, Chuck E. Cheese's

As your desire is, so is your will. As your will is, so is your deed. As your deed is, so is your destiny.”

– Brihadaranyaka Upanishad

There’s nowhere you can be that isn’t where you’re meant to be…”

– John Lennon

Success is the necessary misfortune of life, but it is only to the very unfortunate that it comes early.”

– Anthony Trollope

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