• August 2016

Where Can Music Take You?

Confucius said, “Music produces a kind of pleasure which human nature cannot do without.”

And really, who doesn’t like music? It triggers memories, calms your nerves, changes your mood, and scientists suggest that music can make you smarter. What’s more, upward of 28 million people in the United States play an instrument, according to statista.com — and odds are good that many of them have dreams of performing in front of a crowd.

So, fess up. If you’ve ever wanted to be a rock star, raise your hand.

Eli Lieb raised both arms when we asked our August 2016 cover boy about his journey to music stardom.

“Defying all the odds of being an independent musician has been tough,” he admits. “You’re basically told that you will never make it. To believe in yourself and not listen to anyone else’s opinion can be very challenging. You really have to be resourceful and figure out how to compete on a shoestring budget with people who have millions backing them. But this challenge can also be greatly satisfying if you actually do start to achieve significant success.”

Scroll down for more information about Lieb. And click here to read our Q&A with the rising pop star.

Also in this issue:

We leave you with this parting thought from Victor Hugo: “Music expresses that which cannot be said and on which it is impossible to be silent.”

Here’s to making beautiful music! — Hope Katz Gibbs, publisher, Be Inkandescent magazine • founder, Inkandescent Public Relations • hope@inkandescentpr.com

Eli Lieb: The Making of a Musician

Eli Lieb is an American pop singer and songwriter. Hailing from Fairfield, Iowa, he began his musical journey in New York City, where he started working on his songwriting and performing.

Lieb released a debut solo album in 2011 and was soon featured in US Weekly, Out, and other national publications.

When his father died in 2012, Lieb took a sabbatical and returned to Iowa. During this time of reflection and regrouping, Lieb began recording covers of songs that were popular and meaningful to him and releasing them on YouTube, where the videos soon picked up a natural, organic following.

With a growing fan base, Lieb once again turned to his own songwriting. In 2013, he went to Los Angeles to work with other writers for few weeks and further his career. The weeks-long trip turned into a relocation.

Since then, he has collaborated with artists, writers, and producers, including Adam Lambert, Cheyenne Jackson, Hey Violet, Laura Marano, Forever In Your Mind, John Feldmann, Simon Wilcox, Crystal Bowersox, and Stacy Jones. He was even featured in the 2014 Grammy Awards during the presentation of nominees for Best Pop Vocal Album.

In July 2013, Lieb released his original song “Young Love.” Music blog Idolator called it “an instantly catchy, uplifting pop/rock anthem that sounds like a cross between Katy Perry and Bruce Springsteen.”

The song’s theme was a bit of an autobiographical story of a young man coming out as gay. The song and the video struck a chord with many people, thanks to its instantly catchy pop hook and the message of being proud of who you are. Within a year, Lieb’s “Young Love” garnered more than 2 million YouTube views.

Later that same year, Lieb was inspired to record a cover of Wrecking Ball after hearing it only once. He recorded an acoustic version with just his voice and a lap dulcimer. Within two hours of posting it online, it went viral and was promoted in social media by singers Lambert and Lucy Hale, and celebrities Rosie O’Donnell and Bob Harper. Lieb once again received immediate press support, appearing on CBS’ “The Insider” (formerly “omg! Insider”) twice, YouTube’s “What’s Trending,” and other shows. Lieb’s cover of “Wrecking Ball” reached a million views in under a week, and in less than a year, the video had been viewed more than 3 million times.

When Lieb was approached by the Leo Burnett advertising agency to write an original song for Allstate Insurance’s #OutHoldingHands campaign, he wrote a song called “Safe in My Hands” that accompanies an animated short film of the same name. Released in June 2014, the song and a dance remix are both available on allstate.com/lgbt. The feeling and message of the song got the attention of the producers of ABC Family’s “The Fosters,” where it was featured as the closing song for the second season finale.

With more than 30 million YouTube views, and verified status on Instagram, Facebook, and Twitter, his personal interaction and presence as an independent artist keep him moving forward.

Click here to read our Q&A with Eli Lieb.

What Does It Take to Be a Rising Pop Star?

Be Inkandescent magazine asks a dozen questions of musical phenomenon Eli Lieb. Enjoy! — Hope Katz Gibbs, publisher, Be Inkandescent, 2016


Be Inkandescent: Tell us about the first moment you remember knowing that you wanted to be a musician.

Eli Lieb: I remember when I was 16, I picked up my brother’s guitar, sat on my bedroom floor, and taught myself how to play. As quickly as I learned guitar, I started writing songs.

Be Inkandescent: Did you think you’d make it as a professional?

Eli Lieb: Actually, yes. I have such a deep connection to music that I knew it was going to be the thing I would do for a living. I’ve never had a “plan B.”

Be Inkandescent: What was the moment when you knew you had “made it”?

Eli Lieb: Well, I don’t really know if you ever have those moments. For me it’s been such a gradual incline over the years that I don’t really think I can pinpoint a specific moment. It’s been a series of great moments that keep on allowing me to do what i do.

Be Inkandescent: What do you consider your greatest success to date?

Eli Lieb: I honestly think it’s seeing how much I have helped people in their lives. I have always been very open about who I am, and I think that has given a lot of people the strength to do the same. It’s a part of my career that I never saw coming, but has been the most gratifying.

Be Inkandescent: What have some of your biggest challenges been?

Eli Lieb: Defying all the odds of being an independent musician. You’re basically told that you will never make it. So to believe in yourself and not listen to people’s opinions can be very challenging. And in general, being independent is much more of a challenge. You don’t have the resources or money that a major company has and can offer. You really have to be resourceful and figure out how to compete on a shoestring budget with people who have millions backing them. But this challenge can also be greatly satisfying if you actually do start to achieve significant success.

Be Inkandescent: Much of your work is in the LGBT community. Tell us about that passion, and some of your big successes in this area.

Eli Lieb: I wouldn’t as much call it a passion as it is just who I am. I have always been a very big advocate for living your life as authentically as you can and never being afraid of who you are. I feel fortunate that I have created a big enough platform to be able to affect the LGBT community in that way. I’ve never shied away from my sexuality, and I’m glad that makes others feel more confident with theirs. I’d say my biggest success on the LGBT side of things would have to be my campaign with Allstate Insurance. They approached me about teaming up for a campaign showing their support to the LGBT community. I wrote a song for the commercial and was also in it. So, I became the face and voice of that campaign.

Be Inkandescent: You also were approached by the Leo Burnett advertising agency to write an original song for Allstate Insurance’s #OutHoldingHands campaign. You wrote a song called “Safe in My Hands” that accompanies an animated short film of the same name that was released in June 2014. Tell us about that experience.

Eli Lieb: Funny, I didn’t know the next question was about Allstate! It was a great experience. Allstate really knew what they wanted and I’m glad I was able to give them that. It was wonderful being a part of an LGBT campaign on such a big platform. We spent quite a lot of time developing it to get it to the place where it really was a manifestation of their initial idea.

Be Inkandescent: What would you advise young kids to do if they aspire to grow up to become professional musicians?

Eli Lieb: Always, always be authentic and never create something only to be the way you think someone else wants it. All great pieces of art always come from a place of authenticity, where you are making it because you love creating, not because you are trying to please someone.

Be Inkandescent: What suggestions do you have for teens and adults who are hoping to break into the music business?

Eli Lieb: I think you really need to understand that you are going to have to be as much a businessperson as you are a musician. I can’t stress enough how important understanding that is. There are so many talented musicians in the world trying to make it, but a lot fewer who really understand how smart you have to be about it all and really look at yourself as a business.

Be Inkandescent: Who is your role model in the music industry?

Eli Lieb: Honestly, it was a friend of mine who has become a very successful writer. I continue to learn so much from her. She has really helped me understand so much about songwriting that I never understood before.

Be Inkandescent: You also have been meditating for much of your life and, in fact, worked with the David Lynch Foundation to promote the Transcendental Meditation (TM for short) movement. Tell us about this practice, and what it does to help keep you centered and grounded.

Eli Lieb: I’ve been doing TM since since I was 5 years old. Was born into it, but that’s usually around the youngest age they teach you. It’s really the backbone of who I am and how I live my life. It just connects you deeper to yourself and makes you have a better understanding of the things that really matter. It has helped with my creative life, my personal life, everything.

Be Inkandescent: What are your big dreams and goals for the future?

Eli Lieb: My main goal is just always to be able to create and sustain a happy existence. I’m truly not doing this for fame or praise. I just want to be happy and fulfilled.

Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

– Vin Diesel

When I dare to be powerful—to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”

– Audre Lorde

Permanence, perseverance and persistence in spite of all obstacles distinguishes the strong soul from the weak.”

– Thomas Carlyle

Tell me, what is it you plan to do with your one wild and precious life?”

– Mary Oliver

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

The only person you are destined to become is the person you decide to be.”

– Ralph Waldo Emerson

If my mind can conceive it, and my heart can believe it, I know I can achieve it.”

– Jesse Jackson

My task is really not to change myself but to become familiar with who I am.”

– Maureen Cook

But all the while I was alone, the past was close behind, I seen a lot of women, but she never escaped my mind, and I just grew, tangled up in blue.”

– Bob Dylan

It is not in the stars to hold our destiny but in ourselves.”

– William Shakespeare

Normal day, let me be aware of the treasure you are. 
Let me not pass you by in quest of some rare and perfect tomorrow.”

– Mary Jean Irion

Many people prefer to play it safe when it comes to business matters. Are you willing to take risks in the pursuit of entrepreneurial success?”

– Steven Schussler

You don’t go into a field that requires cracking people’s heads open or operating on something as delicate as the spinal cord unless you are comfortable with taking risks.”

– Dr. Ben Carson

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. Hold fast to dreams, for when dreams go, life is a barren field frozen with snow.”

– Langston Hughes

Whosoever knows how to fight well is not angry. Whosoever knows how to conquer enemies does not fight them.”

– Lao Tzu, Tao Te Ching

The quality of your life is directly related to the amount of uncertainty you can comfortably live with.”

– Tony Robbins

Find somebody to be successful for. Raise their hopes. Think of their needs.”

– Barack Obama

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

Do you believe it is important to give back some portion of your wealth to support charitable causes?”

– Steven Schussler

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.”

– Henry Miller

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside.”

– John F. Kennedy

Try not to become a man of success but rather to become a man of value.”

– Albert Einstein

Hope sees the invisible, feels the intangible, and achieves the impossible.”

– Helen Keller

Do one thing every day that scares you.”

– Eleanor Roosevelt

Do not be afraid of mistakes, providing you do not make the same one twice.”

– Eleanor Roosevelt

Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”

– Steve Jobs

Death is to lose the earth you know, for greater knowing; to lose the life you have, for greater life; to leave the friends you loved, for greater loving; to find a land more kind than home, more large than earth.”

– Thomas Wolfe

Always bear in mind that your own resolution to succeed is more important than any one thing.”

– Abraham Lincoln

The good ideas are all hammered out in agony by individuals, not spewed out by groups.”

– Charles Brower, Advertising Hall of Fame

A great secret of success is to go through life as a man who never gets used up.”

– Albert Schweitzer

Don’t think. Thinking is the enemy of creativity.”

– Ray Bradbury

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leon Joseph Suenens

When I was younger I thought success was being a star, driving nice cars, having groupies. But today I think the most important thing is to live your life with integrity.

– Ellen DeGeneres

The music is all around us. All you have to do is listen.”

– August Rush

Inspiration and genius — one and the same.”

– Victor Hugo

Simplicity is the ultimate sophistication.”

– Leonardo da Vinci

Let yourself be silently drawn by the strange pull of what you really love.”

– Jalaluddin Rumi

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

It is only with the heart that one can see rightly,
 what is essential is invisible to the eye.”

– Antoine de Saint-Exupéry

Never never never never give up.”

– Winston Churchill

Success is about finding a livelihood that brings joy, self-sufficiency, and a sense of contributing.”

– Anita Roddick

You take your life in your own hands, and what happens?
 A terrible thing: no one to blame.”

– Erica Jong

Look at everything as though you were
seeing it either for the first or last time.
Then your time on earth will be filled with glory.”

– Betty Smith

You must have chaos within you, to create a dancing star.”

– Frederic Nietzsche

If you look at what you have in life, you’ll always have more.
 If you look at what you don’t have in life, you’ll never have enough.”

– Oprah Winfrey

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

Don’t follow your dreams. Chase them.”

– Richard Dumb

I find out what the world needs, then I proceed to invent.”

– Thomas Edison

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