• August 2016

Where Can Music Take You?

Confucius said, “Music produces a kind of pleasure which human nature cannot do without.”

And really, who doesn’t like music? It triggers memories, calms your nerves, changes your mood, and scientists suggest that music can make you smarter. What’s more, upward of 28 million people in the United States play an instrument, according to statista.com — and odds are good that many of them have dreams of performing in front of a crowd.

So, fess up. If you’ve ever wanted to be a rock star, raise your hand.

Eli Lieb raised both arms when we asked our August 2016 cover boy about his journey to music stardom.

“Defying all the odds of being an independent musician has been tough,” he admits. “You’re basically told that you will never make it. To believe in yourself and not listen to anyone else’s opinion can be very challenging. You really have to be resourceful and figure out how to compete on a shoestring budget with people who have millions backing them. But this challenge can also be greatly satisfying if you actually do start to achieve significant success.”

Scroll down for more information about Lieb. And click here to read our Q&A with the rising pop star.

Also in this issue:

We leave you with this parting thought from Victor Hugo: “Music expresses that which cannot be said and on which it is impossible to be silent.”

Here’s to making beautiful music! — Hope Katz Gibbs, publisher, Be Inkandescent magazine • founder, Inkandescent Public Relations • hope@inkandescentpr.com

Eli Lieb: The Making of a Musician

Eli Lieb is an American pop singer and songwriter. Hailing from Fairfield, Iowa, he began his musical journey in New York City, where he started working on his songwriting and performing.

Lieb released a debut solo album in 2011 and was soon featured in US Weekly, Out, and other national publications.

When his father died in 2012, Lieb took a sabbatical and returned to Iowa. During this time of reflection and regrouping, Lieb began recording covers of songs that were popular and meaningful to him and releasing them on YouTube, where the videos soon picked up a natural, organic following.

With a growing fan base, Lieb once again turned to his own songwriting. In 2013, he went to Los Angeles to work with other writers for few weeks and further his career. The weeks-long trip turned into a relocation.

Since then, he has collaborated with artists, writers, and producers, including Adam Lambert, Cheyenne Jackson, Hey Violet, Laura Marano, Forever In Your Mind, John Feldmann, Simon Wilcox, Crystal Bowersox, and Stacy Jones. He was even featured in the 2014 Grammy Awards during the presentation of nominees for Best Pop Vocal Album.

In July 2013, Lieb released his original song “Young Love.” Music blog Idolator called it “an instantly catchy, uplifting pop/rock anthem that sounds like a cross between Katy Perry and Bruce Springsteen.”

The song’s theme was a bit of an autobiographical story of a young man coming out as gay. The song and the video struck a chord with many people, thanks to its instantly catchy pop hook and the message of being proud of who you are. Within a year, Lieb’s “Young Love” garnered more than 2 million YouTube views.

Later that same year, Lieb was inspired to record a cover of Wrecking Ball after hearing it only once. He recorded an acoustic version with just his voice and a lap dulcimer. Within two hours of posting it online, it went viral and was promoted in social media by singers Lambert and Lucy Hale, and celebrities Rosie O’Donnell and Bob Harper. Lieb once again received immediate press support, appearing on CBS’ “The Insider” (formerly “omg! Insider”) twice, YouTube’s “What’s Trending,” and other shows. Lieb’s cover of “Wrecking Ball” reached a million views in under a week, and in less than a year, the video had been viewed more than 3 million times.

When Lieb was approached by the Leo Burnett advertising agency to write an original song for Allstate Insurance’s #OutHoldingHands campaign, he wrote a song called “Safe in My Hands” that accompanies an animated short film of the same name. Released in June 2014, the song and a dance remix are both available on allstate.com/lgbt. The feeling and message of the song got the attention of the producers of ABC Family’s “The Fosters,” where it was featured as the closing song for the second season finale.

With more than 30 million YouTube views, and verified status on Instagram, Facebook, and Twitter, his personal interaction and presence as an independent artist keep him moving forward.

Click here to read our Q&A with Eli Lieb.

What Does It Take to Be a Rising Pop Star?

Be Inkandescent magazine asks a dozen questions of musical phenomenon Eli Lieb. Enjoy! — Hope Katz Gibbs, publisher, Be Inkandescent, 2016


Be Inkandescent: Tell us about the first moment you remember knowing that you wanted to be a musician.

Eli Lieb: I remember when I was 16, I picked up my brother’s guitar, sat on my bedroom floor, and taught myself how to play. As quickly as I learned guitar, I started writing songs.

Be Inkandescent: Did you think you’d make it as a professional?

Eli Lieb: Actually, yes. I have such a deep connection to music that I knew it was going to be the thing I would do for a living. I’ve never had a “plan B.”

Be Inkandescent: What was the moment when you knew you had “made it”?

Eli Lieb: Well, I don’t really know if you ever have those moments. For me it’s been such a gradual incline over the years that I don’t really think I can pinpoint a specific moment. It’s been a series of great moments that keep on allowing me to do what i do.

Be Inkandescent: What do you consider your greatest success to date?

Eli Lieb: I honestly think it’s seeing how much I have helped people in their lives. I have always been very open about who I am, and I think that has given a lot of people the strength to do the same. It’s a part of my career that I never saw coming, but has been the most gratifying.

Be Inkandescent: What have some of your biggest challenges been?

Eli Lieb: Defying all the odds of being an independent musician. You’re basically told that you will never make it. So to believe in yourself and not listen to people’s opinions can be very challenging. And in general, being independent is much more of a challenge. You don’t have the resources or money that a major company has and can offer. You really have to be resourceful and figure out how to compete on a shoestring budget with people who have millions backing them. But this challenge can also be greatly satisfying if you actually do start to achieve significant success.

Be Inkandescent: Much of your work is in the LGBT community. Tell us about that passion, and some of your big successes in this area.

Eli Lieb: I wouldn’t as much call it a passion as it is just who I am. I have always been a very big advocate for living your life as authentically as you can and never being afraid of who you are. I feel fortunate that I have created a big enough platform to be able to affect the LGBT community in that way. I’ve never shied away from my sexuality, and I’m glad that makes others feel more confident with theirs. I’d say my biggest success on the LGBT side of things would have to be my campaign with Allstate Insurance. They approached me about teaming up for a campaign showing their support to the LGBT community. I wrote a song for the commercial and was also in it. So, I became the face and voice of that campaign.

Be Inkandescent: You also were approached by the Leo Burnett advertising agency to write an original song for Allstate Insurance’s #OutHoldingHands campaign. You wrote a song called “Safe in My Hands” that accompanies an animated short film of the same name that was released in June 2014. Tell us about that experience.

Eli Lieb: Funny, I didn’t know the next question was about Allstate! It was a great experience. Allstate really knew what they wanted and I’m glad I was able to give them that. It was wonderful being a part of an LGBT campaign on such a big platform. We spent quite a lot of time developing it to get it to the place where it really was a manifestation of their initial idea.

Be Inkandescent: What would you advise young kids to do if they aspire to grow up to become professional musicians?

Eli Lieb: Always, always be authentic and never create something only to be the way you think someone else wants it. All great pieces of art always come from a place of authenticity, where you are making it because you love creating, not because you are trying to please someone.

Be Inkandescent: What suggestions do you have for teens and adults who are hoping to break into the music business?

Eli Lieb: I think you really need to understand that you are going to have to be as much a businessperson as you are a musician. I can’t stress enough how important understanding that is. There are so many talented musicians in the world trying to make it, but a lot fewer who really understand how smart you have to be about it all and really look at yourself as a business.

Be Inkandescent: Who is your role model in the music industry?

Eli Lieb: Honestly, it was a friend of mine who has become a very successful writer. I continue to learn so much from her. She has really helped me understand so much about songwriting that I never understood before.

Be Inkandescent: You also have been meditating for much of your life and, in fact, worked with the David Lynch Foundation to promote the Transcendental Meditation (TM for short) movement. Tell us about this practice, and what it does to help keep you centered and grounded.

Eli Lieb: I’ve been doing TM since since I was 5 years old. Was born into it, but that’s usually around the youngest age they teach you. It’s really the backbone of who I am and how I live my life. It just connects you deeper to yourself and makes you have a better understanding of the things that really matter. It has helped with my creative life, my personal life, everything.

Be Inkandescent: What are your big dreams and goals for the future?

Eli Lieb: My main goal is just always to be able to create and sustain a happy existence. I’m truly not doing this for fame or praise. I just want to be happy and fulfilled.

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop

It is to no purpose to turn away from the real nature of the affair because the honor of its elements excites repugnance.

– Carl von Clausewitz, On War

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

Your own words are the bricks and mortar
of the dreams you want to realize.
 The words you choose and their use establish the life you experience.”

– Sonia Croquette

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

Destiny is a name often given in retrospect to choices that had dramatic consequences.”

– J.K. Rowling

You may ask me for anything you like except time.”

– Napoleon

A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”

– Bob Dylan

He who knows he has enough is rich.”

– Tao Te Ching

Nothing is a mistake. There’s no win and no fail. There’s only make.”

– Corita Kent

That which does not kill us makes us stronger.”

– Friedrich Nietzsche

Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.”

– Arthur Rubinstein

A people who mean to be their Governors must arm themselves with the power which knowledge gives.”

– James Madison

Letting go of expectations is a ticket to peace. It allows us to ride over every crisis—small or large—like a beach ball on water.”

– Martha Beck

The less effort, the faster and more powerful you will be.”

– Bruce Lee

The fixity of a habit is generally in direct proportion to its absurdity.”

– Marcel Proust

Never never never never give up.”

– Winston Churchill

Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”

– Steve Jobs

Don’t think. Thinking is the enemy of creativity.”

– Ray Bradbury

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

We are all of us born with a letter inside us, and that only if we are true to ourselves, may we be allowed to read it before we die.”

– Douglas Coupland

Our deepest wishes are whispers of our authentic selves. We must learn to respect them. We must learn to listen.”

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Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

– Francesca Reigle

The best reason to start an organization is to create a product or service to make the world a better place.”

– Guy Kawasaki

The great use of life is to spend it on something that will outlast it.”

– William James

The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.”

– Andrew Carnegie

Don’t sit down and wait for the opportunities to come. Get up and make them!”

– Madam C.J. Walker

I always maintained that the greatest obstacle in life isn’t danger, it’s boredom. The battle against it is responsible for most of the events in the world — good or ill.”

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Entrepreneurs willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

– Victor Kiam

There is only one success – to be able to spend your life in your own way.”

– Christopher Morley

Don’t follow your dreams. Chase them.”

– Richard Dumb

When you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.”

– Theodore Roosevelt

Destiny is not a thing to be waited for, it is a thing to be achieved.”

– William Jennings Bryan

Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’”

– Brian Tracy

We are perfectionists. We are hungry to work all the time. We are entertained by every aspect of business and we never want to stop working.”

– Suzy Welch

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

This is the age when magical technologies make more and more radically fun ideas plausible, even easy. You’re only limited by your creativity.”

– Martha Beck

Education is not the filling of a pail, but the lighting of a fire.”

– William Butler Yeats

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

Ambition is the germ from which all growth of nobleness proceeds.”

– Thomas Dunn

Friendship is the only cement that will hold the world together.”

– Woodrow Wilson

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

Let us seize the day and the opportunity and strive for that greatness of spirit that measures life not by its disappointments but by its possibilities.”

– W.E.B. Du Bois

They who give have all things. They who withhold have nothing.”

– Hindu Proverb

Inspiration and genius — one and the same.”

– Victor Hugo

Acknowledging the good that you already have in your life is the foundation for all abundance.”

– Eckhart Tolle

Try not to become a man of success but rather try to become a man of value.”

– Albert Einstein

The good ideas are all hammered out in agony by individuals, not spewed out by groups.”

– Charles Brower, Advertising Hall of Fame

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