• August 2016

Where Can Music Take You?

Confucius said, “Music produces a kind of pleasure which human nature cannot do without.”

And really, who doesn’t like music? It triggers memories, calms your nerves, changes your mood, and scientists suggest that music can make you smarter. What’s more, upward of 28 million people in the United States play an instrument, according to statista.com — and odds are good that many of them have dreams of performing in front of a crowd.

So, fess up. If you’ve ever wanted to be a rock star, raise your hand.

Eli Lieb raised both arms when we asked our August 2016 cover boy about his journey to music stardom.

“Defying all the odds of being an independent musician has been tough,” he admits. “You’re basically told that you will never make it. To believe in yourself and not listen to anyone else’s opinion can be very challenging. You really have to be resourceful and figure out how to compete on a shoestring budget with people who have millions backing them. But this challenge can also be greatly satisfying if you actually do start to achieve significant success.”

Scroll down for more information about Lieb. And click here to read our Q&A with the rising pop star.

Also in this issue:

We leave you with this parting thought from Victor Hugo: “Music expresses that which cannot be said and on which it is impossible to be silent.”

Here’s to making beautiful music! — Hope Katz Gibbs, publisher, Be Inkandescent magazine • founder, Inkandescent Public Relations • hope@inkandescentpr.com

Eli Lieb: The Making of a Musician

Eli Lieb is an American pop singer and songwriter. Hailing from Fairfield, Iowa, he began his musical journey in New York City, where he started working on his songwriting and performing.

Lieb released a debut solo album in 2011 and was soon featured in US Weekly, Out, and other national publications.

When his father died in 2012, Lieb took a sabbatical and returned to Iowa. During this time of reflection and regrouping, Lieb began recording covers of songs that were popular and meaningful to him and releasing them on YouTube, where the videos soon picked up a natural, organic following.

With a growing fan base, Lieb once again turned to his own songwriting. In 2013, he went to Los Angeles to work with other writers for few weeks and further his career. The weeks-long trip turned into a relocation.

Since then, he has collaborated with artists, writers, and producers, including Adam Lambert, Cheyenne Jackson, Hey Violet, Laura Marano, Forever In Your Mind, John Feldmann, Simon Wilcox, Crystal Bowersox, and Stacy Jones. He was even featured in the 2014 Grammy Awards during the presentation of nominees for Best Pop Vocal Album.

In July 2013, Lieb released his original song “Young Love.” Music blog Idolator called it “an instantly catchy, uplifting pop/rock anthem that sounds like a cross between Katy Perry and Bruce Springsteen.”

The song’s theme was a bit of an autobiographical story of a young man coming out as gay. The song and the video struck a chord with many people, thanks to its instantly catchy pop hook and the message of being proud of who you are. Within a year, Lieb’s “Young Love” garnered more than 2 million YouTube views.

Later that same year, Lieb was inspired to record a cover of Wrecking Ball after hearing it only once. He recorded an acoustic version with just his voice and a lap dulcimer. Within two hours of posting it online, it went viral and was promoted in social media by singers Lambert and Lucy Hale, and celebrities Rosie O’Donnell and Bob Harper. Lieb once again received immediate press support, appearing on CBS’ “The Insider” (formerly “omg! Insider”) twice, YouTube’s “What’s Trending,” and other shows. Lieb’s cover of “Wrecking Ball” reached a million views in under a week, and in less than a year, the video had been viewed more than 3 million times.

When Lieb was approached by the Leo Burnett advertising agency to write an original song for Allstate Insurance’s #OutHoldingHands campaign, he wrote a song called “Safe in My Hands” that accompanies an animated short film of the same name. Released in June 2014, the song and a dance remix are both available on allstate.com/lgbt. The feeling and message of the song got the attention of the producers of ABC Family’s “The Fosters,” where it was featured as the closing song for the second season finale.

With more than 30 million YouTube views, and verified status on Instagram, Facebook, and Twitter, his personal interaction and presence as an independent artist keep him moving forward.

Click here to read our Q&A with Eli Lieb.

What Does It Take to Be a Rising Pop Star?

Be Inkandescent magazine asks a dozen questions of musical phenomenon Eli Lieb. Enjoy! — Hope Katz Gibbs, publisher, Be Inkandescent, 2016


Be Inkandescent: Tell us about the first moment you remember knowing that you wanted to be a musician.

Eli Lieb: I remember when I was 16, I picked up my brother’s guitar, sat on my bedroom floor, and taught myself how to play. As quickly as I learned guitar, I started writing songs.

Be Inkandescent: Did you think you’d make it as a professional?

Eli Lieb: Actually, yes. I have such a deep connection to music that I knew it was going to be the thing I would do for a living. I’ve never had a “plan B.”

Be Inkandescent: What was the moment when you knew you had “made it”?

Eli Lieb: Well, I don’t really know if you ever have those moments. For me it’s been such a gradual incline over the years that I don’t really think I can pinpoint a specific moment. It’s been a series of great moments that keep on allowing me to do what i do.

Be Inkandescent: What do you consider your greatest success to date?

Eli Lieb: I honestly think it’s seeing how much I have helped people in their lives. I have always been very open about who I am, and I think that has given a lot of people the strength to do the same. It’s a part of my career that I never saw coming, but has been the most gratifying.

Be Inkandescent: What have some of your biggest challenges been?

Eli Lieb: Defying all the odds of being an independent musician. You’re basically told that you will never make it. So to believe in yourself and not listen to people’s opinions can be very challenging. And in general, being independent is much more of a challenge. You don’t have the resources or money that a major company has and can offer. You really have to be resourceful and figure out how to compete on a shoestring budget with people who have millions backing them. But this challenge can also be greatly satisfying if you actually do start to achieve significant success.

Be Inkandescent: Much of your work is in the LGBT community. Tell us about that passion, and some of your big successes in this area.

Eli Lieb: I wouldn’t as much call it a passion as it is just who I am. I have always been a very big advocate for living your life as authentically as you can and never being afraid of who you are. I feel fortunate that I have created a big enough platform to be able to affect the LGBT community in that way. I’ve never shied away from my sexuality, and I’m glad that makes others feel more confident with theirs. I’d say my biggest success on the LGBT side of things would have to be my campaign with Allstate Insurance. They approached me about teaming up for a campaign showing their support to the LGBT community. I wrote a song for the commercial and was also in it. So, I became the face and voice of that campaign.

Be Inkandescent: You also were approached by the Leo Burnett advertising agency to write an original song for Allstate Insurance’s #OutHoldingHands campaign. You wrote a song called “Safe in My Hands” that accompanies an animated short film of the same name that was released in June 2014. Tell us about that experience.

Eli Lieb: Funny, I didn’t know the next question was about Allstate! It was a great experience. Allstate really knew what they wanted and I’m glad I was able to give them that. It was wonderful being a part of an LGBT campaign on such a big platform. We spent quite a lot of time developing it to get it to the place where it really was a manifestation of their initial idea.

Be Inkandescent: What would you advise young kids to do if they aspire to grow up to become professional musicians?

Eli Lieb: Always, always be authentic and never create something only to be the way you think someone else wants it. All great pieces of art always come from a place of authenticity, where you are making it because you love creating, not because you are trying to please someone.

Be Inkandescent: What suggestions do you have for teens and adults who are hoping to break into the music business?

Eli Lieb: I think you really need to understand that you are going to have to be as much a businessperson as you are a musician. I can’t stress enough how important understanding that is. There are so many talented musicians in the world trying to make it, but a lot fewer who really understand how smart you have to be about it all and really look at yourself as a business.

Be Inkandescent: Who is your role model in the music industry?

Eli Lieb: Honestly, it was a friend of mine who has become a very successful writer. I continue to learn so much from her. She has really helped me understand so much about songwriting that I never understood before.

Be Inkandescent: You also have been meditating for much of your life and, in fact, worked with the David Lynch Foundation to promote the Transcendental Meditation (TM for short) movement. Tell us about this practice, and what it does to help keep you centered and grounded.

Eli Lieb: I’ve been doing TM since since I was 5 years old. Was born into it, but that’s usually around the youngest age they teach you. It’s really the backbone of who I am and how I live my life. It just connects you deeper to yourself and makes you have a better understanding of the things that really matter. It has helped with my creative life, my personal life, everything.

Be Inkandescent: What are your big dreams and goals for the future?

Eli Lieb: My main goal is just always to be able to create and sustain a happy existence. I’m truly not doing this for fame or praise. I just want to be happy and fulfilled.

Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”

– Groucho Marx

Remove those ‘I want you to like me’ stickers from your forehead
and, instead, place them where they truly will do the most good—on your mirror.”

– Susan Jeffers

Challenge is a dragon with a gift in its mouth. Tame the dragon and the gift is yours.”

– Noela Evans

Whatever you do may seem insignificant, but it is most important that you do it.”

– Gandi

Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”

– Steven Schussler

Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

– Vin Diesel

The follow-your-gut mentality of the entrepreneur has the potential to take you anywhere you want to go or run you right out of business.”

– Bill Rancic, "The Apprentice"

Whosoever knows how to fight well is not angry. Whosoever knows how to conquer enemies does not fight them.”

– Lao Tzu, Tao Te Ching

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. Hold fast to dreams, for when dreams go, life is a barren field frozen with snow.”

– Langston Hughes

Things don’t change. You change your way of looking, that’s all.”

– Carlos Castaneda

Everyone is a mirror image of yourself—your own thinking coming back at you.”

– Byron Katie

Try not to become a man of success but rather to become a man of value.”

– Albert Einstein

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

Our deepest wishes are whispers of our authentic selves. We must learn to respect them. We must learn to listen.”

– Sarah Ban Breathnach

The critical ingredient is getting off your butt and doing something.”

– Nolan Bushnell, founder, Chuck E. Cheese's

When a dog runs at you, whistle for him.”

– Henry David Thoreau

You often meet your fate on the road you take to avoid it.”

– Goldie Hawn

Who cares if my glass is half empty or half full; I still have something to drink.”

– Optimism rules

Entrepreneurs willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

– Victor Kiam

A truly forgiving person is someone who experiences all the anger merited by injustice and still acts with fairness and compassion.”

– Martha Beck

That which does not kill us makes us stronger.”

– Friedrich Nietzsche

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

Ripeness is all.”

– William Shakespeare

No longer talk at all about the kind of man a good man ought to be, but be such.”

– Marcus Aurelius Antoninus

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

I always maintained that the greatest obstacle in life isn’t danger, it’s boredom. The battle against it is responsible for most of the events in the world — good or ill.”

– Dr. Evelyn Vogel, Dexter

A warrior cannot complain or regret anything. His life is an endless challenge, and challenges cannot possibly be good or bad. Challenges are simply challenges.”

– Carlos Castaneda

Don’t wait for someone else to lead you to your right life; that privilege—and responsibility—is yours alone.”

– Martha Beck

If you would create something,
 you must be something.”

– Johann Wolfgang von Goethe

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leon Joseph Suenens

Let yourself be silently drawn by the strange pull of what you really love.”

– Jalaluddin Rumi

You don’t love someone because of their looks or their clothes or their car. You love them because they sing a song only your heart can understand.”

– L.J. Smith

Opportunity is missed by most people because it is dressed in overalls and looks like work.”

– Thomas Edison

Don’t sit down and wait for the opportunities to come. Get up and make them!”

– Madam C.J. Walker

Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”

– Andrew Carnegie

The best hobbies are the ones that take us furthest from our primary occupation.”

– Dr. Evelyn Vogel, Dexter

No man will make a great leader who wants to do it all himself, or to get all the credit for doing it”

– Andrew Carnegie

A discovery is said to be an accident meeting a prepared mind.”

– Albert Szent-Gyorgyi

Nurture your mind with great thoughts; to believe in the heroic makes heroes.”

– Benjamin Disraeli

There is little success where there is little laughter.”

– Andrew Carnegie

The only dream worth having is to live while you’re alive and die only when you’re dead.”

– Arundhati Roy

If you look at what you have in life, you’ll always have more.
 If you look at what you don’t have in life, you’ll never have enough.”

– Oprah Winfrey

Death is to lose the earth you know, for greater knowing; to lose the life you have, for greater life; to leave the friends you loved, for greater loving; to find a land more kind than home, more large than earth.”

– Thomas Wolfe

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”

– JFK

Running that first shop taught me business is not financial science; it’s about trading.”

– Anita Roddick, founder, The Body Shop

It is possible to fail in many ways…while to succeed is possible only in one way.”

– Aristotle

Luck is what happens when preparation meets opportunity.”

– Seneca

Happy are those who dream dreams and are ready to pay the price to make them come true.”

– Leo Jozef Suenens

The curious paradox is that when I accept myself just as I am, then I can change.”

– Carl Rogers

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