Rúna Bouius is a former CEO and serial entrepreneur from Iceland and the founder of the True Power Institute.

A speaker, author, conscious leadership and well-being facilitator, Rúna is also an advisor and executive coach to visionary leaders, entrepreneurs, and successful professionals. She is on the vanguard of the new-business paradigm thinking, creating better workplaces, and developing emerging leaders.

Rúna says: We’re living in a time that craves a bold, positive vision of the future—an era that calls for expanding both heart and mind. My mission is to ignite a spark within, inspiring audiences to awaken to their unique leadership potential and embrace their true responsibility. I don’t just deliver words; I set a fire that drives people to walk away with renewed energy, ready to make conscious choices that create meaningful change in their lives, organizations, and the world. Together, we will unlock our TruePower, shaping a future where positive transformation isn’t just possible—it’s inevitable.”

Rúna specializes in facilitating conscious leadership, promoting emerging leadership trends, and evolving leaders’ relationships to power — TRUE Power: truepowerinstitute.com