Hope Katz Gibbs is the president of Inkandescent® PR + Publishing Co., which specializes in promoting authors, artists and entrepreneurs, and publishes books and magazines focused on women, wellness, and kids. Founded in 2008 by this award-winning journalist, Hope’s goal is to shine a light on the magic being created by clever people and share their inspiration with the world.
PR Rules: The Playbook: As outlined in Hope’s book, her team helps clients roll out their business plans for maximum visibility, including
- Step 1: Create a Stunning Website
- Step 2: Develop a strategic PR and Marketing Campaign
- Step 3: Write a Column in a magazine
- Step 4: Host a Radio and TV show
- Step 5: Write regular blog posts for your website and share in a newsletter and on social media
- Step 6: Be part of organizations that support you and your work
- Step 7: Write a book
- Step 8: Play it forward
Hope supersizes her own small business by featuring live and recorded classes through her popular portals by teachers and coaches located around the U.S. Not only do these professionals get a website with her sites, an interview that posts on Inkandescent’s radio and TV channels, they also have access to incredibly affordable PR packages (starting at $100/month) to promote their work. Best of all, they become part of a national community of entrepreneurs who work together to build each other’s brands. With that mission in mind, Hope also launched an online store to showcase and sell the work of the truly amazing women in her network who create gorgeous handmade goodies: InkandescentShop.com.
What’s Next? In 2025, Hope launched Inkandescent Kids magazine to help children around the world learn to think critically and publish their work. She also provides the opportunity for more women to publish their own books through InkandescentPublishing.com. Hope’s books include PR Rules: The Playbook — an entrepreneur’s guide to supersizing your small business using the 8 Steps to PR Success™, and Why Divorce: 5 Reasons to Leave.
Learn more about this entrepreneur with a passion for communicating through her online portfolio: Powered-by-Hope.com.
Would you like to become part of the Inkandescent® family? Contact Hope via email.