• March 2011

Women in Power

Since March is Women’s History Month, each year we dedicate our March issue to the incredible work being done by female entrepreneurs.

As Dr. Helen Fisher explained in our February issue: “When women began returning to the workforce, the balance of power between the sexes shifted. And as more women graduate from college—not to mention earn as many PhDs as men—their economic and political power will only continue to grow.”

As you scroll down, you’ll see that all of our columnists this month are women, from our Entrepreneur of the Month Lee Woodruff, to our featured Leadership columnist, Joanna Barsh, the author of How Remarkable Women Lead, and our Truly Amazing Woman of the month, Congresswoman Debbie Wasserman Schultz.

You’ll also find a wealth of wisdom from our columnists: Immigration attorney Linda Rahal helps businesses prepare for the Obama Administration’s crackdown on illegal foreign employees; management training expert Alice Waagen teaches us to collaborate better; and HR expert Barbara Mitchell discusses the future of women in the workplace.

Striving for work-life balance? Check out 10 tips to de-stress from our Healthy Living columnist Jill Leslie. Culinaria Cooking School Chef Marilena Leavitt offers three delicious, nutrition-packed recipes from her upcoming Greek cooking classes. Simplicity Urgent Care’s Dr. Salma Haque provides guidelines for women on when to seek medical attention for headaches.

But what does it mean to be a powerful woman? Like the heroine in the opera Carmen, illustrated above by Michael Gibbs, women make tough choices every day. This issue is dedicated to helping readers dive deeper into considering how to best ways to grow their companies, care for their families, and make time for themselves. Those who do it with grace and courage are profiled in the book I’m writing, Truly Amazing Women Who Are Changing the World. I invite you to click on the website for the book, www.trulyamazingwomen.com, to learn more, then send me an email to tell me about you and your work for possible inclusion: hope@inkandescentpr.com.

Here’s to seizing your power, and to crafting your personal definition of success. — Hope Katz Gibbs, Be Inkandescent

Lee Woodruff on Being "Perfectly Imperfect"

MARCH 2011 ENTREPRENEUR OF THE MONTH

Author and Advocate Lee Woodruff

By Hope Katz Gibbs

Lee Woodruff is no stranger to the limelight. The wife of well-known ABC News correspondent Bob Woodruff — the reporter who in 2006 suffered a traumatic brain injury while covering the War in Iraq — is a contributor to “Good Morning America,” a former senior vice president of the PR firm Porter Novelli, a contributor to Health, Redbook, Country Living and Prevention magazines, and a spokesperson for “Family Fun” on TV and radio, where she discusses parenting and family life.

When Bob began recovering from his injury, they penned “In An Instant: A Family’s Journey of Love and Healing,” an eloquent, candid description of what happened in Iraq, and the struggles the couple and their children faced as Bob recovered.

In 2009, the mother of four published her second book, “Perfectly Imperfect: A Life in Progress,” where she shares deeply personal and uproariously funny stories highlighting topics such as family, marriage, friends, and how life never seems to go as planned.

While most women reserve such discussions for girls-night-out with their gal pals, Woodruff bravely shares it in print. Her friends, in turn, took a turn to review the book. Actress Jamie Lee Curtis called Lee, “a modern-day truth teller.” Journalist Liz Smith likened Lee’s writing to “Nora Ephron + Erma Bombeck.”

Be Inkandescent Magazine recently sat down with Lee Woodruff to talk about her life today — as a working woman juggling book tours and speaking engagements, a family of teenagers, and a husband who is still healing. Would she change anything, and what advice does she have for women facing challenges?

Be Inkandescent: The definition of what it means to be powerful has changed over the years. Whereas women once had the goal of being “Superwoman,” I think most of us now simply strive to have a super day. Talk about what it means to you to be a powerful woman in today’s workforce.

Lee Woodruff: I think women wear so many different hats today that we never quite feel powerful in all areas—at least, not at the same time. When we are doing great at work, we know we are dropping the ball at home, and visa versa. The challenge for me is one of acceptance.

Like so many women, I’m trying to have a successful career as a writer and public speaker, be a great mom and wife, be actively involved with the Bob Woodruff Family Foundation’s Remind.org, be a good friend, and find my own sense of joy. It’s a lot. And if I am doing so many things, how do I do them all well? The truth is that I don’t do them all well all of the time, and I need to make peace with that.

Be Inkandescent: So instead of always feeling that we are falling short, we should forgive ourselves that we can’t be good at everything at all times. I honestly think that if more of us did that, we’d be happier—and so would our families, employees, and the world at large.

Lee Woodruff: I agree. To me, being powerful is having a sense of inner peace. When I’m speaking at engagements around the country, this topic comes up and sometimes I say something that is not always what women want to hear. It is that I don’t think you can have two people with two big fabulous careers, ones that take time and travel, if you want to be involved in raising your kids day to day. Let’s be honest—if you and your spouse both travel to Singapore every month to close deals, someone needs to be home to make sure the homework is done, grades are kept up, and they have a parent in the audience at the school play, football game, or orchestra concert. But that’s just my opinion.

Be Inkandescent: So you don’t think women can “have it all?” That will likely come as a relief to a lot of women juggling careers and families.

Lee Woodruff: I guess it comes down to how you define having it all. I always wanted to be a mom, so I was happy to take the back seat to Bob’s career. I have always had my own work, of course. And in the early years when he was getting started, I brought home the bacon. But the beauty of being a writer is that I can do it anytime, from anywhere.

Truth be told, I love picking up the kids at 3, and being there for the special moments when I can. And you never know when they’ll come to you—when your teenager will finally open up, or your 10-year-old will get the highest grade in the class on a test, or score a goal on the soccer field. Those moments are the stuff of life. If Bob and I had both had successful TV careers where we were dispatched at a moment’s notice to cover breaking events all around the world, one or both of us would have missed a lot of precious milestones. To me, that’s too big of a price to pay for a successful career.

But, again, that’s me. I think it’s up to every woman to make those choices for themselves, and then be happy with their decisions. But you have to recognize that you’ll have moments when you feel guilty, or you feel that you have fallen short. That’s just the reality of this juggling act.

Be Inkandescent: Your wonderful honesty comes through in your latest book, “Perfectly Imperfect,” which was just released in paperback. The same is true of “In An Instant,” the book you wrote with Bob when he was recovering from the accident.

But in this new book you seem so willing to be vulnerable—describing everything from your aging body, and coping with the depression and anxiety that comes with grief, to dealing with infertility, teenagers, and your deep love for your Lanz of Salzburg pajamas. Are you ever concerned about speaking so candidly?

Lee Woodruff: I figured why write a book if I was going to give them pablum. I believe that when you show your vulnerability, you also show your strength.

No one wants to see a perfect example of what it means to have it all together. Not only is there is no such thing—it puts a wall up between you and the audience. I’d rather be honest, because it’s a privilege to write and speak about things that we all are experiencing. It makes me feel better to know that we are all just like one another, and I think that’s true for most people.

Click here to read Lee’s Tips for Entrepreneurs.

Lee Woodruff Asks: What If Your Life Changed In An Instant?

Lee Woodruff Offers Insights on How to Cope With the Ups and Downs of Life

Be Inkandescent: Let’s talk about “In An Instant,” the book you and Bob wrote after his accident. In it, you artfully chronicle what it was like to suffer through the news that he was injured, and the possibility that he might not survive. Can you offer some words of wisdom for others who are struggling with similar dramatic changes?

Lee Woodruff: I’d suggest that if they like to write, they put down into words everything that is happening, how they feel, all their hopes and dreams, fears and concerns. It’s cathartic.

You are in shock when something like this happens. Several weeks before the accident on January 28, 2006, Bob was named as co-anchor of ABC’s “World News Tonight.” He was reporting on the War in Iraq when a roadside bomb gravely injured him and his cameraman. Immediately, he was operated on—and that scared me.

I wanted him to be flown home. Thankfully, no one listened to me, because that surgery saved his life.

After his condition stabilized, he was then flown to Germany, and I flew over to meet him there, and thankfully I had an amazing support system to help with the kids at home. He spent 36 days in a coma. And there I was, sitting alone in the Intensive Care Unit in a foreign country, waiting. So, for me, writing the book was my way of processing what was going on.

The doctors in the ICU encouraged me to talk to him, and while I was next to his bed I told him stories of our life. I knew that if he ever woke up that he would want to know everything that happened, so when I wasn’t sitting by his bedside, I wrote it all down on my laptop. The words flowed out of me. I never thought that what I was writing would be a book. I was writing for Bob, for myself, and for our kids. It was the only control that I had in my life at that moment.

Be Inkandescent: Why did you decide to turn it into a book?

Lee Woodruff: Bob’s neurosurgeon looked at what I was working on and said that he thought it would help others. It turns out that thousands of men and women cycle through hospitals with these types of war injuries—and yet there isn’t enough information getting out about the realities of it. So I went to work putting my grief, hope, and fears into words.

Be Inkandescent: Then, on February 27, 2006, Bob woke up. That must have been an amazing day.

Lee Woodruff: You can only imagine. But it was also scary, because we didn’t know the real extent of his injuries, or what the future would hold. So the fear of that is in the book, too. From my 900 pages of notes, we wove together Bob’s thoughts and mine, and 13 months after the accident, Random House published it.

Be Inkandescent: When did you decide to write the follow-up, “Perfectly Imperfect?”

Lee Woodruff: Well, in those hundreds of pages of notes, there was also a lot of my thoughts about life. Then after “In An Instant,” made the New York Times Bestseller List for 2007, my editors at Random House asked me what I wanted to do next. That’s when I told them about the other stuff I had written, and “Perfectly Imperfect” was born.

Be Inkandescent: This book has also been a huge hit, and taken you on a new journey—quite literally, with speaking engagements around the country—and even more visibility for the work you are doing with the nonprofit organization that you and Bob set up, Remind.org.

Lee Woodruff: Yes, lots of good things have come from this horrible thing. But that’s what people do. To make it palatable, you make something good out of something horrible.

Be Inkandescent: Do you think everything happens for a reason?

Lee Woodruff: I think the trick is to believe in something bigger than you. For me, faith is the key to getting through the bad stuff. I turn myself over to it regularly, and on my most sorrowful days, when I know that things are out of my control, it gives me the strength to believe that the world is still a good place, and good things do happen. A wise woman once said to me, “You can be bitter, or you can make it better.” So I have tried to make lemonade from this pile of lemons.

Be Inkandescent: If you could turn back time, would you?

Lee Woodruff: In an instant. I loved our life. Bob was thrilled to have been named the co-anchor with Elizabeth Vargas of ABC News’ flagship broadcast “World News Tonight,” in December 2005. He had worked his whole career for that, and it was so exciting to watch him succeed. We had a really lovely flow to things at home, and I was happy in my work.

But things happen as they will, and when they do I advise others who are in the thick of it to be good to themselves, and be in the moment. Through the scariest days, I wouldn’t let myself think about what would happen six months or a year down the road. That was terrifying to me. I figured that if I could get through the hour, I was doing well. Then I knew I could get through the next hour. And in the worst moments, I told myself that this was as bad as it was going to get. It was true. The bottom line is that you don’t know how strong you are until you are tested.

Be Inkandescent: In “In An Instant,” you share that this wasn’t the first time you have been tested. You talk about using a surrogate to help complete your family with your twin girls. Other women facing infertility issues can surely relate to the courage it took to take this path. Can you offer them any advice?

Lee Woodruff: So many women go through the painful experience of not being able to have kids—and suffer in silence. By talking about it in the book, I hope to shine a light on the subject. It’s another reason that it’s important to live in the present. Time and again it is clear that we have no control over what happens to us—just to how we respond to what happens. So if there’s no apparent rhyme or reason to anything, I make a decision every day to make the best of it.

Be Inkandescent: Like many powerful women, you are a proponent of giving back. You co-founded and now sit on the board of trustees for the Bob Woodruff Family Foundation’s Remind.org, a nonprofit that provides critical resources and support to our nation’s injured service members, veterans, and their families, especially those affected by the signature hidden injuries of war, traumatic brain injury and combat stress. Can you tell us why it is important to give back, and how more women can fit nonprofit work into our busy schedules?

Lee Woodruff: Here’s what I think about volunteering and giving back. It’s important, and it feels great to help someone else. But as women, we are giving all the time. The key to giving, without completely depleting yourself, is to wisely choose your moment, and your venue.

Previously, I didn’t do a lot of donating of my time because I didn’t have a lot of time to spare. When this accident happened, it was my moment. The cause is important, and starting the foundation is the right thing to do for so many injured men and women. So I figured out how to make time.

But just like everything in a woman’s life, we all need to figure out what we want to do, and balance it with what we can do. No guilt. No drama. Just be clear with yourself about your priorities, and your limitations, and you will live in your power.

Part of your destiny is to live in the zone of maximum satisfaction.”

– Martha Beck

Sometimes the dreams that come true are the dreams you never even knew you had.”

– Alice Sebold, The Lovely Bones

The great use of life is to spend it on something that will outlast it.”

– William James

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.”

– Joseph Addison

No one is useless in this world who lightens the burden of another.”

– Charles Dickens

I find out what the world needs, then I proceed to invent.”

– Thomas Edison

Be bold and mighty forces will come to your aid.”

– Basil King

The best reason to start an organization is to create a product or service to make the world a better place.”

– Guy Kawasaki

If you do not tell the truth about yourself
, you cannot tell it about other people.”

– Virginia Woolf

Persist and persevere, and you will find most things that are attainable, possible.”

– Lord Chesterfield

The goal of Life is to make your heartbeat match the beat of the universe, to match your nature with nature.”

– Joseph Cambell

It is only when the mind is free from the old that it meets everything anew, and in that there is joy.”

– J. Kristnhamurti, The First and Last Freedom

Normal day, let me be aware of the treasure you are. 
Let me not pass you by in quest of some rare and perfect tomorrow.”

– Mary Jean Irion

Permanence, perseverance and persistence in spite of all obstacles distinguishes the strong soul from the weak.”

– Thomas Carlyle

Practice kindness all day to everybody and you will realize you’re already in heaven now.”

– Jack Kerouac

Traveling is one way of lengthening life, at least in appearance.”

– Benjamin Franklin

Nothing in the world can take the place of persistence.”

– President Calvin Coolidge

No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth.”

– Martha Beck, from "Leaving the Saints"

Don’t think. Thinking is the enemy of creativity.”

– Ray Bradbury

Do one thing every day that scares you.”

– Eleanor Roosevelt

A lot of people have ideas, but few decide to do something about them now. Not next week. But today.”

– Nolan Bushnell, founder, Atari

Never never never never give up.”

– Winston Churchill

A diamond is a lump of coal that stuck with it.”

– Norwegian proverb

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

Nothing is a mistake. There’s no win and no fail. There’s only make.”

– Corita Kent

Look at everything as though you were
seeing it either for the first or last time.
Then your time on earth will be filled with glory.”

– Betty Smith

Whosoever knows how to fight well is not angry. Whosoever knows how to conquer enemies does not fight them.”

– Lao Tzu, Tao Te Ching

That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

Always look at what you have left. Never look at what you have lost.”

– Robert H. Schuller

In the middle of difficulty lies opportunity.”

– Albert Einstein

Nobody talks about entrepreneurship as survival, but that’s exactly what nurtures creative thinking.”

– Anita Roddick, founder, The Body Shop

You only live once. But if you do it right, once is enough.”

– Mae West

When I was younger I thought success was being a star, driving nice cars, having groupies. But today I think the most important thing is to live your life with integrity.

– Ellen DeGeneres

Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”

– Steve Jobs

We are not meant to resolve all contradictions, but to live with them and rise above them.”

– William Blake

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

Why am I whispering when I have something to say?”

– Eve Ensler

No man will make a great leader who wants to do it all himself, or to get all the credit for doing it”

– Andrew Carnegie

Don’t follow, lead. Don’t copy, create. Don’t start, finish. Don’t sit still, move. Don’t fit in, stand out. Don’t sit quietly, speak up. (Not all the time, sure, but more often.)”

– Seth Godin

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

Patience and perseverance have a magical effect before which obstacles vanish.”

– John Quincy Adams

Tolerance and patience should not be read as signs of weakness. They are signs of strength.”

– The Dalai Lama

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. Hold fast to dreams, for when dreams go, life is a barren field frozen with snow.”

– Langston Hughes

It is possible to fail in many ways…while to succeed is possible only in one way.”

– Aristotle

Let yourself be silently drawn by the strange pull of what you really love.”

– Jalaluddin Rumi

There’s nowhere you can be that isn’t where you’re meant to be…”

– John Lennon

Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”

– Steven Schussler

No longer talk at all about the kind of man a good man ought to be, but be such.”

– Marcus Aurelius Antoninus

Who cares if my glass is half empty or half full; I still have something to drink.”

– Optimism rules

Entrepreneurs need to search purposefully for the sources of innovation that indicate opportunities for success.”

– Peter F. Drucker

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