• April 2011

What Makes Your Business Rock?

“So you want to be a rock ‘n’ roll star / Then listen now to what I say / Just get an electric guitar / And take some time and learn how to play / And when your hair’s combed right / and your pants fit tight / It’s gonna be all right.”

Those lyrics are by Roger McGuinn, our April Entrepreneur of the Month, and the advice in that song could easily be adapted to business. The legendary rock star is a founding member of The Byrds, the 1960s band responsible for giving us scores of iconic tunes such as “Chestnut Mare,” “Turn! Turn! Turn!,” “Mr. Tambourine Man,” and “Eight Miles High.” Scroll down to read our interview with McGuinn and his wife and business partner of three decades, Camilla, who share insights into the world of business, and the realities of fame.

Also in this issue: Read about our Truly Amazing Woman of the Month, Kathi Kamen Goldmark, the founder of the Rock Bottom Remainders — the band composed of award-winning authors — which Roger McGuinn toured with last April.

In our Education column, you’ll find insights into whether your child is ready for college in an interview by Fairfax County Public Schools Superintendent Ann Monday with the county’s Asst. Superintendent of Instructional Services Peter Noonan.

In our Management column, Dr. Alice Waagen gives tips on how to take control of your business. Our Medical columnist, Dr. John Jones of Simplicity Urgent Care, wants us to rock steady, and warns us about the addictive potential of prescription painkillers. And for everyone trying to maximize their visibility, we added a Public Relations column this month; so don’t miss our 12 Tips for PR Success.

Deciding which networking events to attend this month? Be sure to check out the April events happening in DC, courtesy of Kim Villa, our director of InkandescentNetworking.com. She also teaches us how to calculate our “Networking ROI.”

We leave you with this parting thought by business rock star Richard Branson, who said: “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”

Here’s to being Inkandescent. — Hope Katz Gibbs, founder
Be Inkandescent Magazine / Inkandescent Public Relations

Illustrations (above) by Michael Glenwood Gibbs, from his book, Blue Moons, Yellow Cows, Green Tambourines.

The Business of Rock: Insights from Roger & Camilla McGuinn

APRIL 2011 ENTREPRENEUR OF THE MONTH

What does it take to sustain a career in rock and roll for more than five decades? The Byrds founder Roger McGuinn, and his wife and business partner Camilla, show us the way.

By Hope Katz Gibbs and Michael Gibbs Publishers,
Be Inkandescent Magazine

At 68, legendary rock star Roger McGuinn is going strong. On April 1, he performed at the popular DC music venue The Barns at Wolf Trap, where his one-man show wowed the packed house. McGuinn strolled out onto the stage singing “My Back Pages,” which was penned by his long-time friend Bob Dylan.

For the next hour and a half, the minstrel in the Stetson sat before a beautifully lit ruby backdrop surrounded by his favorite three guitars and a banjo. As he eloquently shared the history of folk music and told the story of his career, he sang and strummed dozens of the songs that he and The Byrds have made famous.

For the finale, he sang “May the Road Rise,” an old Irish blessing he turned into a ballad with his wife of more than three decades and official roadie, Camilla McGuinn. April 1, in fact, was their 33rd anniversary, and the inspiration for the name of their music label, April First Productions.

Our Lucky Stars

On March 18, we sat down with the down-to-earth couple when they graciously invited us into their home in Orlando, FL, for the interview, a little music by McGuinn, who picked on his guitar as we talked, and a toast with Camilla’s favorite champagne, Veuve Clicquot.

How did we land this interview? It began last April when the McGuinns were touring with the band of authors The Rock Bottom Remainders, and our firm, Inkandescent Public Relations, helped promote the 2010 Wordstock Tour when it came to Washington, DC. Founded back in 1992 by musician and author Kathi Kamen Goldmark, the band came about when she got to talking to her friend Dave Barry and they decided to pull together a handful of literary icons who loved to play music. “We figured it would be a great way to have fun while giving something back and raising money for charity,” says our Truly Amazing Woman of the Month.

Sam Barry, who is Kathi’s husband and Dave’s brother, explains it like this: “The Rock Bottom Remainders are a literary rock band that has been lurching its way through middle age by making lots of noise for a good cause.” Other members include Mitch Albom, Roy Blount, Jr., Greg Iles, Stephen King, Matt Groening, James McBride, Amy Tan, Ridley Pearson, and Scott Turow.

It’s All About the Hat

While the band was truly entertaining, when McGuinn took center stage — he stole the show. A humble McGuinn, however, suggests that his signature Stetson is what the audience noticed most. “I learned this adage decades ago, when I was playing with Bobby Darin, and I believe it’s true: People hear what they see.”

Perhaps. But it’s clear that this man, who at 13 was inspired to play guitar when he heard Elvis Presley singing on the radio, has more than a stellar Stetson going for him.

Seated on the pretty patio of their solar-powered home — which includes a guest bathroom filled with awards, trophies, and some cool rock memorabilia from McGuinn’s vast career — he dons a black T-shirt featuring the cover art of one of his most recent CDs, “22 Timeless Tracks From the Folk Den Project.”

Camilla notes: “When Rolling Stone reviewed this new, shorter cut of our second CD, The Folk Den Project, they called it nearly perfect. We figured that if fans didn’t have the hours to listen to all 100 songs recorded on the 4-CD boxed set, we’d cut a 70-minute alternative.”

Those two CDs, produced by April First Productions, are among four that the McGuinns have created to date. The others include “Limited Edition,” which features folk, blues, and rock and roll songs, and “Live from Spain.”

Many of the tunes on it are ones that he learned decades ago when he was a student at the Old Town School of Folk Music in his hometown of Chicago, where he learned to play the guitar and banjo. He discovered the electric 12-string guitar after hearing The Beatles play one, and that led him to develop the unique “jingle-jangle” sound for which The Byrds became famous. His 12-string Rickenbacker, in fact, is now the stuff of legend.

Practice Makes Perfect

McGuinn realizes that he didn’t get to be inducted into the Rock and Roll Hall of Fame in 1991 without a lot of hard work and determination. “Being good at something requires total dedication. You have to decide that you are passionate about one thing, and that you don’t want to do anything else with your life, and you have to practice until you are good at it.”

McGuinn told Iconic Guitar magazine, “I practiced eight hours a day on that ‘Ric. I really worked it. In those days, acoustic 12s had wide necks and thick strings that were spaced pretty far apart, so they were hard to play.

“But the ‘Ric’s slim neck and slow action let me explore jazz and blues scales up and down the fretboard, and incorporate more hammer-ons and pull-offs into my solos. I also translated some of my banjo-picking techniques to the 12-string. By combining a flat pick with metal finger-picks on my middle and ring fingers, I discovered I could instantly switch from fast single-note runs to banjo rolls and get the best of both worlds.”

The Byrds — which included David Crosby, Chris Hillman, Gene Clark, and Michael Clarke, then later Clarence White, Skip Battin, and Gram Parsons — recorded 14 albums, including “Mr. Tambourine Man,” “Turn! Turn! Turn!,” “Sweetheart of the Rodeo,” and “The Ballad of Easy Rider.” The group disbanded in 1973.

“We were a ship of pirates; it was every man for himself,” shares McGuinn, who released several solo albums after the breakup. He also toured with Bob Dylan’s “Rolling Thunder Revue,” and played guitar on the track titled, “Ride The Water,” on Bo Diddley’s The 20th Anniversary of Rock ‘n’ Roll All-Star Album. In 1978, he again joined forces with former Byrds Gene Clark and Chris Hillman to form “McGuinn, Clark and Hillman.” They recorded an album with Capitol Records.

May the Road Rise To Meet You

In fact, 1978 was also the year McGuinn met Camilla. The couple happened to be taking the same acting class in Los Angeles, and were paired as acting partners. While it wasn’t quite love at first sight — well, not for Camilla, at least — it soon became clear to both of them that they were destined to be together. “At the time, I was dating a professional actress, who had encouraged me to take the class,” says McGuinn, who admits he was also in debt after the breakup of The Byrds.

Camilla adds, “As for me, I had spent years studying to be an actress, but to support myself had worked as Playboy Bunny. So I had a car, and $500 in the bank.”

“I married her for her money,” jokes McGuinn, who on a serious note explains that this was also a time when he was on a quest to get healthy—mentally, physically, and spiritually.

Click here for more from our interview, and to read their Tips for Entrepreneurs.

Turn, Turn, Turn: Roger and Camilla McGuinn's Tips for Entrepreneurs

By Hope Katz Gibbs
Editor & Publisher, Be Inkandescent Magazine

To Everything Turn, Turn, Turn
There is a season Turn, Turn, Turn
And a time to every purpose, under Heaven

These words from Ecclesiastes have been immortalized by Roger McGuinn in the popular song, Turn! Turn! Turn! He says that this is probably his favorite tune — perhaps because the lyrics typify the philosophy by which he and Camilla, his wife of 33 years, live their lives.

A Love Story

When the couple met in 1978, McGuinn, who had two sons from his first marriage, had recently begun reading the New Testament and found great peace in the teachings of Jesus. Camilla, although skeptical at first, soon joined him in his studies.

The shift came the day he took her a museum that was showing hundreds of paintings of Jesus, she explains.

“At first I thought to myself that this wasn’t what Jesus looked like, but the longer we spent walking around — the more calm and at peace I felt. By the end, we both felt like we were walking on clouds. It was transformative.”

Soon after, the McGuinns knew they were meant to be together. They married on April 1, and began actively studying The Bible (they still spend an hour each morning reading the Old and New Testaments).

They started on the slow, but steady process of repaying the debt that had accrued during the years that The Byrds were together.

“Everyone seemed to have been making out financially, except for the musicians,” says McGuinn, who acknowledges that the band could have managed its finances better. “It’s simply very expensive to have a big band on the road. Part of the problem was that we weren’t getting publishing royalties, and there were other contractual issues. But also, it costs a lot of money to make a giant, live rock show happen. The bottom line was that I owed people money, and I had to figure out a way to pay it back.”

Life on the Road

By the late 1970s, McGuinn says the life of a troubadour seemed much more appealing than being in a famous band. It didn’t take long for him to convince Camilla that taking their act on the road would be a grand adventure.

“We weren’t married for two years when it became clear that I’d become the roadie,” she says, noting they first began touring the country to get from gig to gig in a Mercedes sedan, but quickly realized that if they needed to sleep in the vehicle, something larger was required. Soon after, they invested in a VW van.

“You can put a couch in there, a TV, and a hot plate,” Camilla explains. “It’s great. We loved the camping life.”

They spent years paying down debt remembers a few cold nights spent sleeping between giant four-wheelers in a dark parking lot. But those days were also packed with fond memories.

One night after a show in New Jersey, they sat on the van’s sofa watching their tiny TV as they drank champagne and munched on lobster tails given to them by the woman who owned the venue where they had just played. “It was fabulous,” Camilla recalls.

In the years since, the couple has also gotten to travel the world. Seeing herself in the picture above, in fact, Camilla says: “A highlight of this trip for me was zip-lining through the trees in Caldera, Costa Rica. Does it get better than that?”

It’s Show Time

The McGuinns know that show time is a demanding time, and the day of the show they take care to be as prepared as possible.

“We eat a steak dinner at 2 p.m., which carries Roger through the entire night,” Camilla shares. “Our goal is to make the audience feel special, and the songs in each show are designed specifically for the audience. We can change the arrangement in an instant, which is why Roger and I stay in constant communication.”

They also take much pride when they look out into the audience and see that some of the guests have come dressed to the nines.

“More than once, people have shown up in tuxedos and ball gowns, and I always make it a point to go up to them and say thanks,” she adds. “They always tell me that Roger’s concerts are special to them, so they felt like dressing up was the perfect attire. I love when it happens. If I wasn’t crawling around on the floor and forced to wear my backstage black attire, I’d dress up, too.”

In fact, the McGuinns are careful about the concert venues that they book. They won’t play where there are a lot of distractions, such as bars, casinos, or country fairs. They also shy away from outdoor events because, McGuinn says, “It never fails — it will rain.”

They also aren’t keen on playing at dinner theaters. “People are always talking through the show,” McGuinn notes. “I am telling a story; I want people to pay attention.”

Tips for Entrepreneurs from Roger and Camilla McGuinn

While the McGuinns successfully climbed out of their financial hole years ago, they live frugally as they continue to build Roger’s legacy.

As they embark on their 34th year of marriage, these six pearls of wisdom also seem like great advice for couples that work together.

1. Be a team. Camilla says she prides herself on being a good roadie. In fact, she’s the sole member of McGuinn’s road crew. “It’s kind of fun climbing around on the floor making sure everything is plugged in right and that the sound is perfect,” she notes. “I don’t know a lot of other musicians’ wives who would want to do that. A few might, and I’d encourage it. It’s a lot of fun being so involved in the production.”

2. Know how to read a contract. “I remember one negotiation where several people in the room pulled me aside and asked if Camilla was a lawyer,” McGuinn shares. “It made me so proud, because a lot of musicians are clueless when it comes to knowing what they are signing up for — or signing away.”

Camilla explains: “When we first got married, I made it a point to read every contract that was sent to Roger. At first, it felt like I was learning a foreign language. But I kept at it, and made good friends with a very smart woman who is a lawyer and is now my dear pal.

“And I studied the jargon so that I’d understand what was in those legal documents. After all, this is our art. This is our money. This is Roger’s legacy. I’d not be doing a very good job as his business partner, or his wife, not to know how to read a contract.”

3. Start your own label. The McGuinns say that they finally got fed up having others take the lion’s share of their sales.

“That’s one of the reasons Roger was so in debt when we met,” Camilla says. “So we started our own label, and now we’re the boss. Plus, with technological advances, we now can record our own records right in our home. That cuts out a lot of the expenses, and helps us stay in control.

“For too many musicians, controlling their music, money, and future is a big problem. That’s why we decided to take the reins and founded April First Productions. We love being at the helm.”

4. Keep your overhead low. “Never, never, never get yourself into debt,” insists Camilla, who manages the books for the business. “Just find ways to do fun things that don’t cost a ton of money, and you’ll never have to worry about not having enough.”

McGuinn adds, “In my experience, when you get nervous about money, you make bad decisions about your career. You’ll do anything to get out of debt, and that can lead to making bad music. That’s not something I have ever been willing to risk. So we have a serious no-debt policy.”

5. Only work with people whom you know you can trust. “This might be one of the most important lessons that we have learned,” says Roger. “In the beginning of my career, I was a lot more trusting than I am today. But I have found that if you are straight with most people, they’ll be straight with you.”

6. Try not to bite at each other. “This is true for work and love,” Camilla believes. “We don’t usually do it, but sometimes — when we’re mixing a song — well, the biting happens.” Adds Roger, “We just both want our songs and CDs to be perfect. And when we get a little too excited we step back, take a breath, and relax.”

If you missed Roger McGuinn at The Barns at Wolf Trap, click here to view the rest of his tour schedule.


May The Road Rise Up to Meet You

Lyrics and music by Roger and Camilla McGuinn

May the Road Rise (Roger & Camilla McGuinn)

Summertime the sun would shine we’d lay across the field
Sheltered in the shadow of a tree
We’d write our poems to take along
And sing out on the road
And you would always sing this song to me

May the road rise to meet you
May the wind be at your back
May the sun shine warm upon your land
May the rain fall soft upon your face
Until we meet again
And may God hold you in the palm of his hand

Autumn leaves would change our tree
To colours on the ground
Swirling patterns beautiful to see
I’d lay my head down on your lap
I wouldn’t make a sound
And you would always sing this song to me

May the road rise to meet you
May the wind be at your back
May the sun shine warm upon your land
May the rain fall soft upon your face
Until we meet again
And may God hold you in the palm of his hand

Though the winter days our tree would shiver in the wind
Waiting for the warming touch of spring
I’d hold you in the firelight
We’d stare into the flames
And this is what you always used to sing

May the road rise to meet you
May the wind be at your back
May the sun shine warm upon your land
May the rain fall soft upon your face
Until we meet again
And may God hold you in the palm of his hand

And may the rain fall soft upon your face
Until we meet again
And may God hold you in the palm of his hand

Roger explains that this song was adapted from an old Irish blessing. He and Camilla McGuinn put the verses around it, and he wrote the music.

Click here to watch him perform the beautiful ballad on YouTube.

A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”

– Bob Dylan

Letting go of expectations is a ticket to peace. It allows us to ride over every crisis—small or large—like a beach ball on water.”

– Martha Beck

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

Let us seize the day and the opportunity and strive for that greatness of spirit that measures life not by its disappointments but by its possibilities.”

– W.E.B. Du Bois

The journey is the reward.”

– Greg Norman

If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

– John Quincy Adams

If people like you they’ll listen to you; if they trust you, they’ll do business with you.”

– Zig Ziglar

If you were independently wealthy and never had to work a day in your life, would you still choose to spend your time attempting to become a successful entrepreneur?”

– Steven Schussler

Destiny is not a thing to be waited for, it is a thing to be achieved.”

– William Jennings Bryan

Simplicity is the ultimate sophistication.”

– Leonardo da Vinci

Confidence is the most important thing you can teach someone… if you can teach them confidence, you don’t have to teach them anything else.”

– Vin Diesel

The person who makes a success of living is the one who see his goal steadily and aims for it unswervingly. That is dedication.”

– Cecil B. DeMille

Speaking more than one language is no longer just an asset in today’s job market; it is a requirement.”

– Tom Adams, CEO, Rosetta Stone

Part of your destiny is to live in the zone of maximum satisfaction.”

– Martha Beck

No one is useless in this world who lightens the burden of another.”

– Charles Dickens

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.“


– Roy Ash, co-founder of Litton Industries

My goal was to tell the life side of the story. We have become a nation of voyeurs that expect sensationalism, and that offends me.”

– Kathleen Jo Ryan

I always maintained that the greatest obstacle in life isn’t danger, it’s boredom. The battle against it is responsible for most of the events in the world — good or ill.”

– Dr. Evelyn Vogel, Dexter

Anything not worth doing well is not worth doing.”

– Warren Buffett

When a dog runs at you, whistle for him.”

– Henry David Thoreau

There is a crack in everything, that’s how the light gets in.”

– Leonard Cohen

Patience and perseverance have a magical effect before which obstacles vanish.”

– John Quincy Adams

There’s nowhere you can be that isn’t where you’re meant to be…”

– John Lennon

My job is my hobby. I come to work to play.”

– Uli Becker, president, Reebok International

The great use of life is to spend it on something that will outlast it.”

– William James

Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.”

– Christopher Robin to Pooh

Be bold and mighty forces will come to your aid.”

– Basil King

That which grows fast withers as rapidly; that which grows slowly endures.”

– J.G. Holland, novelist

When you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.”

– Theodore Roosevelt

As each woman realizes her power, she transforms the world.”

– Patrice Wynne, WomanSpirit Sourcebook

The awakening to the mystery of life is a revolutionary event; in it an old world is destroyed so that a new and better one may take its place.”

– J.J. Van Der Leeuw, The Conquest of Illusion

You often meet your fate on the road you take to avoid it.”

– Goldie Hawn

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

My task is really not to change myself but to become familiar with who I am.”

– Maureen Cook

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

Once you find something you love to do, be the best at doing it.”

– Debbi Fields, Mrs. Fields Cookies

The only person you are destined to become is the person you decide to be.”

– Ralph Waldo Emerson

Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.”

– Arthur Rubinstein

The only way to compel men to speak good of us is to do it.”

– Voltaire

To follow, without halt, one aim: There’s the secret of success.”

– Anna Pavlova

Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot

Don’t think. Thinking is the enemy of creativity.”

– Ray Bradbury

Do you believe it is important to give back some portion of your wealth to support charitable causes?”

– Steven Schussler

Never never never never give up.”

– Winston Churchill

You must learn to be still in the midst of activity 
and to be vibrantly alive in repose.”

– Indira Ghandi

Sometimes the dreams that come true are the dreams you never even knew you had.”

– Alice Sebold, The Lovely Bones

A warrior cannot complain or regret anything. His life is an endless challenge, and challenges cannot possibly be good or bad. Challenges are simply challenges.”

– Carlos Castaneda

You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing.”

– Maya Angelou

Do not say, ‘why were the former days better than these,’ for it is not from wisdom that you ask this.”

– Ecclesiastes, 7:10

Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”

– Steve Jobs

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