• March 2012

How Do You Define Success?

What does it take to truly be successful? Abraham Lincoln said, “Your own resolution to succeed is more important than any one thing.” Albert Schweitzer believed, “A great secret of success is to go through life as a man who never gets used up.” And Russian ballerina Anna Pavlova noted: “To follow, without halt, one aim: There’s the secret of success.”

Of course, the answer to that question is a highly personal one, as Maria Bartiromo insists in in her thoughtful book, The 10 Laws of Enduring Success.

We recently met the CNBC financial anchor when she was the keynote speaker at the Philadelphia Chamber of Commerce 2012 Economic Outlook conference at the Hyatt at the Bellevue.

In addition to offering her thoughts on the local, national, and global economic picture for this year and beyond, she talked about her experiences interviewing some of the world’s top business and political leaders. Don’t miss her 10 Laws.

This month we also shine a spotlight on Philadelphia’s best and brightest.

In this issue you will:

As Bartiromo says: “Humility, not hubris, laughing at yourself, and not wasting time on outrage, is essential. So be Darwinian. Today we’re facing a situation scarcely imaginable less than a decade ago. Those who survive and grow will be those who evolve.”

Here’s to your success. — Hope Katz Gibbs, Be Inkandescent

Maria Bartiromo Offers a Compass to Navigate Tough Times

MARCH 2012: MARIA BARTIROMO HELPS US FIND THE SECRET TO SUCCESS

By Hope Katz Gibbs, Publisher and Founder
Be Inkandescent magazine

When it comes to the challenge of finding success, financial reporter Maria Bartiromo admits she had two things going against her.

“I was a reporter with a camera, and I was a woman,” she shares, noting she persevered through the early days reporting live from the testosterone-fueled boys club on the floor of the New York Stock Exchange. “Then one day, I was standing by the General Electric post and there were maybe 25 guys within earshot when one of them who was about three times my age said, ‘Run along, little girl, and don’t come here again.’ I had knots in my stomach. I looked at him and said, ‘Don’t talk to me that way’—and I ran along! But I came back! And I kept coming back. And 20 years later, I’m still here.”

Indeed. And so are many other female financial reporters, thanks to Bartiromo’s fearless determination. Not only is she the anchor of CNBC’s “Closing Bell with Maria Bartiromo,” and the host and managing editor of the nationally syndicated “Wall Street Journal Report with Maria Bartiromo,” she is the author of three books, including the one we are focusing on this month, The 10 Laws of Enduring Success.

“The times have changed. We need a fresh understanding of the meaning of success,” writes Bartiromo in her book.

“During bullish, optimistic periods, people seem to ride an upward wave with ease and confidence,” she insists. “The tangible evidence is right there for all to see—in their jobs, bank accounts, homes, and families, and in the admiration of their peers. But it is a fact of life that success, once earned, is not necessarily there to stay. If ever there was a cautionary tale about the fleeting nature of success, it is the events of recent years.”

Faced with gut-wrenching realities, many people have started to re-evaluate the meaning of success in less superficial and more permanent ways, she explains.

“They’re asking themselves hard questions that have long been ignored about what’s really important to them and where the foundation of their personal achievement lies.”

Her 10 laws are based on her own experience, as well as in-depth interviews with Bill Gates, Goldie Hawn, Jack Welch, and others who epitomize American success.

She talked with them about the intangibles that can’t be measured or counted. This includes the qualities that aren’t reflected in the title on your business card. It’s more about how you remain successful—even when the worst things happen to you.

Bartiromo spoke of success and rebounding from a few tough years when she offered her thoughts on the economy last month at the 2012 Philadelphia Chamber of Commerce Economic Outlook Conference.

Following are her thoughts on three of the most pressing questions on the minds of the business community.

Question 1: How do you define success in business?

Maria Bartiromo: Success is defined by so many things, and it’s not always monetary. In my book, “10 Laws,” I was able to interview a whole host of people—from business heads and heads of state, to people managing businesses, and chess champions—to find out how individuals define success. And I discovered that’s exactly what success is: How you define it.

To me, success means contentment, happiness, and being comfortable in your own skin. Today, I think we’re seeing a lot of success stories across the world. We’re seeing economies of success like the emerging markets of Brazil and China, growing so much and seeing domestic demand.

We’re seeing success in terms of leadership in business today, and in terms of monetary success and strengths. But at the end of the day, it comes down to how you feel as an individual.

Question 2: Everyone can identify businesses that are successful, but you have had the experience of interviewing the heads of successful businesses personally. Whom in business do you admire?

Maria Bartiromo: I get this question all the time. Who do you think is the best interview you have ever done?

I look at titans of industry, such as Warren Buffett or Jack Welch, or the CEO of Exxon/Mobil, Lee Raymond. All of them are so strong and have an in-depth understanding of the global market because they have operations around the world. They were all great to interview. Sandy Weill, the former CEO of Citigroup, was always a great interview.

Certain character traits are shared by successful people, and one of those is leadership.

Another important trait is humility. That means not taking yourself too seriously, and knowing that everything is fragile and in many cases temporary. Also, integrity. You can be successful and not have integrity, but I don’t think you can define success without it. People want to be around people with integrity, people who are doing the right thing. I think that’s very important.

Hard work is also important. I have spent a lot of time looking at different success stories, and it’s not about who you know. It’s about the hard work you put into something.

Question 3: What is your 2012 economic outlook?

Maria Bartiromo: I think things are getting better. In the U.S., we are seeing some data points that indicate we’ve turned a corner, whether it be on unemployment or the change in the positive-negative (PN) sentiment people have about the economy.

But I think things are very fragile still. Europe is a wild card. I just got back from Davos where I attended the World Economic Forum, and I was able to interview a lot of heads of European banks.

They told me that basically, it’s very much touch-and-go. If Greece defaults on some of its payments, that could create a dislocation in the markets that will undermine the credibility of the bonds in the rest of the Eurozone. That could be very dangerous. Everyone has an eye on Europe.

But for the most part in the U.S., things are a bit better. And the U.S., relatively speaking, is actually looking a lot better than the rest of the world right now.

A global slowdown is actually under way. Places like China, which has been the economic engine for the world for a long time, has slowed from 11 percent growth to 8 percent. Now, 8 percent is still relatively very strong. But when you go from 11 to 8, that has ripple effects.

And right now there’s a debate as to whether or not the strength that we are seeing has been temporary and due to increased spending during the holidays. I am a lot more optimistic than I was last year at this time. And I think that innovation and growth is coming from a lot of sectors like technology and media, so I do believe that things are getting better.

There’s more! Click here to review Maria Baritoromo’s 10 Laws of Success for Entrepreneurs.

Maria Bartioromo's 10 Laws for Enduring Success

From self-knowledge to initiative and integrity, award-winning CNBC finance reporter Maria Bartiromo offers insights on the qualities that have helped some of the top leaders find internal and external success in her book, “The 10 Laws of Enduring Success.”

Her interviews with Bill Gates, Charles Schwab, Deepak Chopra, Bono, Goldie Hawn, Condoleezza Rice, and others helped her the identify what really matters in life, especially during hard times, she explains.

“You can’t always control the way you are judged by others, but you can live your life in such a way that you can look at yourself in the mirror and feel content,” Bartiromo insists. “I’ve learned that although the landscape of success changes from era to era, there are fundamental qualities that remain consistent, no matter what is happening in the outside world.”

Following are the 10 qualities that Bartiromo believes make for enduring success:

1. Self-Knowledge: Listen to your heart. “Without this, nothing else is possible. It’s the ability to define for yourself what shape your life will take, and how you will pursue success. Success is not an abstraction. It exists in the context of who you are, where you are, and what you love. It is tangible, but not necessarily monetary. It is a state of being content in your heart.”

2. Vision: Plant your dreams on solid ground. “Vision is the ability to look ahead and see possibility. It is the place where your dreams and your actions come together. Vision may seem like a lofty ideal, but its most important characteristic is focus. The shotgun approach to life and career almost never works. Vision involves looking at the world around you and asking, ‘What am I going to do about it? How am I going to use the precious gift of my one life?’ Without a focused vision, you’re just bouncing off walls.”

3. Initiative: Keep rattling the cage. “Successful people are always thinking about what they can do to move to the next level. Initiative is the drive to do it—to take the first step, and then the next step, and then the next step. You can’t sort of want it. You can’t sit around waiting for it. The great thing about initiative is that it’s free and available to everyone. It’s a matter of doing something instead of not doing something.”

4. Courage: Be bold, smart, and fair. Courage is the inner fortitude that allows you to overcome barriers and to step up and take a chance, even when it seems impossible. The most successful people I know embody the kind of bravery that makes others remark, ‘I can’t believe you did that.’ Courage means you’ll try something if you aren’t certain of the outcome, you’ll take a stand when others are running for cover, you’ll risk failure to get where you want to go. It’s deciding to live in a mindset of possibility instead of fear. It is manifested in everyday actions.”

5. Integrity: Do the right thing. Integrity means doing the right thing. I guarantee you’ll know it. You’ll feel it in your gut. Integrity means looking inside yourself. When you strip everything else away, what kind of person are you? When faced with an ethical dilemma, we all know in our hearts what’s the right thing to do. You can have money and not have integrity. You can have fame and not have integrity. You can have a corner office and not have integrity. But you can never have true success without integrity.”

6. Adaptability: Stay open to change. Adaptability is the opposite of complacency. The survivors are always those who can adapt. That’s been true since the beginning of time, and it’s certainly the case now. Technology has changed so many industries, including the media, with newspapers closing down and information exploding on the Web. The manufacturing sector is faltering as production and jobs are outsourced to cheaper locales. Millions of jobs have been lost, and people are wondering if they’ll ever be recovered. The answer lies in our ability to adapt to change—not to resist it, but to find the openings to new opportunities. There is no question that the people who are bet positioned to survive the financial crisis are those adept at shifting gears.”

7. Humility: Hold on to your humanity. “Some of the greatest people I know are also the most humble. Humility doesn’t mean being wishy-washy, or letting others run over you in their climb to the top. It’s merely the understanding that you’re human. People with humility are extremely appealing. Believe in yourself, but don’t think you’re the center of the universe.”

8. Endurance: Build your stamina. “Since success is fleeting, you can never count on keeping it once you have it. Success is a long march, and you need the tools to endure. Even if you are doing what you love, you can get burned out over time. Endurance requires pacing, discipline, and the ability to sacrifice short-term gains for long-term results. Endurance means measuring success, not as an ultimate goal at the end of the road, but as a daily act of life. The most successful people are those who know how to pave the road with incremental triumphs.”

9. Purpose: Know what matters. “We all have a vocation, which transcends the material factors of job, income, and lifestyle. Many people find they came late to the realization of what really mattered in their lives, and often are awakened by a crisis. Don’t wait for disaster to find your purpose. Deep down, we all long to live lives of meaning and fulfillment.”

10. Resilience: Get up and move on. “Life is a seesaw. Sometimes you’re up, sometimes you’re down. In your heart of hearts, you know that success is fleeting. It’s possible to lose it all. But at times we see people coming back, almost as if they’re rising from the grave, and that inspires optimism.

Want to read more? Click here to buy the book.

The best reason to start an organization is to create a product or service to make the world a better place.”

– Guy Kawasaki

That which does not kill us makes us stronger.”

– Friedrich Nietzsche

The mind is everything. What you think, you become.”

– Buddha

Traveling is one way of lengthening life, at least in appearance.”

– Benjamin Franklin

Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”

– Ralph Waldo Emerson

Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”

– Steve Jobs

No man will make a great leader who wants to do it all himself, or to get all the credit for doing it”

– Andrew Carnegie

Once you find something you love to do, be the best at doing it.”

– Debbi Fields, Mrs. Fields Cookies

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

– Charles Darwin

The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.”

– Henry Miller

Spend the afternoon. You can’t take it with you.”

– Annie Dillard

Always bear in mind that your own resolution to succeed is more important than any one thing.”

– Abraham Lincoln

The goal of Life is to make your heartbeat match the beat of the universe, to match your nature with nature.”

– Joseph Cambell

My job is my hobby. I come to work to play.”

– Uli Becker, president, Reebok International

The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

– Muhammad Yunus

A people who mean to be their Governors must arm themselves with the power which knowledge gives.”

– James Madison

That man is richest whose pleasures are the cheapest.”

– Henry David Thoreau

A man without a smiling face
 should not open a shop.”

– Chinese Proverb

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.”

– Marcel Proust

When you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.”

– Theodore Roosevelt

No longer talk at all about the kind of man a good man ought to be, but be such.”

– Marcus Aurelius Antoninus

If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is compromise.”

– Robert Fritz

Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

– Francesca Reigle

Always look at what you have left. Never look at what you have lost.”

– Robert H. Schuller

To be what we are, and to become what we are capable of becoming, is the only end of life.”

– Robert Louis Stevenson

I may not be able to change what takes place, but I can always choose to change my thinking.”

– Michelle Sedas

Do not be afraid of mistakes, providing you do not make the same one twice.”

– Eleanor Roosevelt

Ripeness is all.”

– William Shakespeare

Don’t follow your dreams. Chase them.”

– Richard Dumb

‎Excellence is to do a common thing in an uncommon way.”

– Booker T. Washington

As your desire is, so is your will. As your will is, so is your deed. As your deed is, so is your destiny.”

– Brihadaranyaka Upanishad

With ordinary talents and extraordinary perseverance, all things are attainable.”

– Sir Thomas Fowell Buxton

If you look at what you have in life, you’ll always have more.
 If you look at what you don’t have in life, you’ll never have enough.”

– Oprah Winfrey

If you have built castles in the air, your work need not be lost; that is where they should be. 
Now put foundations under them.”

– Henry David Thoreau

Remove those ‘I want you to like me’ stickers from your forehead
and, instead, place them where they truly will do the most good—on your mirror.”

– Susan Jeffers

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make Me Feel Important.’ Not only will you succeed in sales, you will succeed in life.”

– Mary Kay Ash

He who wants to tear down a house must be prepared to rebuild it.”

– African Proverb

The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.”

– Andrew Carnegie

Acknowledging the good that you already have in your life is the foundation for all abundance.”

– Eckhart Tolle

Change is a math formula. Change happens when the cost of the status quo is greater than the risk of change.”

– Alan Webber, author, "Rules of Thumb"

We are all of us born with a letter inside us, and that only if we are true to ourselves, may we be allowed to read it before we die.”

– Douglas Coupland

My task is really not to change myself but to become familiar with who I am.”

– Maureen Cook

‎The biggest flaw in our existing theory of capitalism lies in its misrepresentation of human nature.”

– Muhammad Yunus

Entrepreneurs are willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.”

– Victor Kiam

I can’t go back to yesterday—because I was a different person then.”

– Lewis Carroll

What is the point of having free will if one cannot occasionally spit in the eye of destiny?”

– Jim Butcher, White Night

Whosoever knows how to fight well is not angry. Whosoever knows how to conquer enemies does not fight them.”

– Lao Tzu, Tao Te Ching

My goal was to tell the life side of the story. We have become a nation of voyeurs that expect sensationalism, and that offends me.”

– Kathleen Jo Ryan

Many people prefer to play it safe when it comes to business matters. Are you willing to take risks in the pursuit of entrepreneurial success?”

– Steven Schussler

I’m not afraid of storms,
for I’m learning to sail my ship.”

– Louisa May Alcott

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