Welcome to the Women Who Make Us Wine Radio Show: A note from co-hosts Hope Katz Gibbs — Australian entrepreneur Robin Shaw is on a mission to help wineries sell more wine to more people, more often, for more profit. With that goal in mind, she founded Wine Tourism Australia (WTA) in 2012.
“We help regions maximize their tourism potential through the development of effective direct sales strategies, world-class cellar door venues, and innovative visitor experiences,” explains Robin, who has developed tailored workshop and enterprise programs for Australian wine.
Tonight on the Women Who Make Us Wine radio show Napa Valley wine guy Jim Morris will talk with Robin about:
- How, since 2005, Robin and her industry colleagues have worked with almost every wine region in Australia and hundreds of small wineries.
- WTA focuses on developing and maintaining ongoing relationships with industry associations and individual businesses that actively seek advice and practical solutions
- Some of Robin’s favorite Australian wineries, including Ladies Who Shoot Their Lunch
- How WTA partners with other consultants to deliver a suite of services for industry organizations, regional associations, government departments, and individual enterprises covering branding and storytelling, strategic planning, cellar door benchmarking and mystery, and more!
Jim and I know you’ll be as impressed as we are with Robin, who in 2004 received a prestigious Winston Churchill Fellowship to undertake a world study tour of wine regions, investigating innovative wine tourism operations that could be applied to Australian wineries.
“The information gained informed the content of several industry resources and programs, including The Australian Wine Tourism Toolkit, and a series of Wine Skills & Wine Tourism Workshops across the country,” shares the woman who is responsible for producing the National Wine & Food Tourism strategic framework entitled: Harnessing the tourism potential of wine and food in Australia, 2020.”
Plus, we learn about Robin’s work as a passionate amateur hockey player and coach!